They have revolutionized the way we have fun, communicate, learn and interact. In an era where every day greater facilities are offered to connect us with the world, we seek in the use of applications an easy and immediate way to cover our needs.
The use of applications is increasing
Let’s be honest, almost in every situation and moment of the day (or night) suddenly we see ourselves with the mobile screen in hand, searching through the use of applications
If we are in the cafe, we look for it to find out if the person we are waiting for will arrive soon. If we are watching TV we will look for information about the movie we see, in public transport we will look for a game and before going to sleep an app for reading.
According to a , one of the most popular hobbies among smartphone users is seek simply to do “something” and the use of applications is the most popular.
The study was carried out by the mobile firm Mobile PosseWith Phoenix Marketing International (PMI) and Verto Analyticswho together analyzed the use of smartphones among users of Android in the United Statestaking into consideration the actions users took right after unlocking their screen.
What app do we use after unlocking the screen
To start with, almost half of the sessions use it on mobile (49%) started in the last app that was open. But only 10% used the app once the home screen was unlocked, while 19% of users logged out within three seconds.
31% of users started on their mobile home screen, while 19% of sessions started after users received a
The vast majority of people seek to use their mobile when they are bored or looking to kill time. But do you have any particular app in mind when doing it?
According to the study, the 47% of opens come without the user having a particular app in mind. The case is to have something to entertain themselves with, and users spend a lot of time dedicated to this activity.
We spend more and more time on mobile
According to , the 84.9% of time spent on the internet from the mobile is used in use appswhile the rest is used in the use of the browser.
Users in the United States invest a total of dtwo and a half hours a day using any type of mobile applicationsa time that has increased exponentially since 2015, in which around 1 hour and 55 minutes were spent using the applications.
And if this trend continues, the time we spend using mobile applications will represent 19.9% of the daily average that we use in total in resorting to the media, according to what is estimated by eMarkerter.
Regardless of the reasons that move us to unlock and use our mobile, we always end up using some applicationmany of them fight every day to capture our attention and our preference and others arrive and .
The applications provide better user experiencesthey keep us alerted with push notifications without the need to have them active and complement our activity with music, entertainment and communication wherever we are.
What are your favorite apps?
Image:
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus