Amazon does not stop innovating in relation to what can help facilitate even more the purchase in its great marketplace, and if a few years ago he was able to get rid of the queues in his physical stores, now he also wants them to forget their mobile a little, at least to make payments, go to work or carry out any type of daily activity. And all this reading the palm of the hand, but not to know your future.
We tell you how it works Amazon One.
This is Amazon One: the technology that is capable of reading your hand
Back in September 2020, the retail giant launched its latest payment novelty: Amazon One, a palm recognition technology that initially it may become the next means of payment within the company’s physical retail stores.
With Amazon One people they will only have to show the palm of their hand as identification, using a combination of surface details such as lines in conjunction with vein patterns and creating a kind of “digital signature” with it. You won’t even need an Amazon account to use this service, as it will be associated with a phone number and a credit card. The Amazon One reader will use image-scanning hardware that includes computer vision algorithms that will be able to capture and encrypt the palm image securely and easily, according to the company.
As we told you, initially Amazon One is being used as a way to authenticate payments within the store in Seattle, United States, however, now this technology will be launched in more than 65 Whole Foods stores in California. This is the largest launch to date, with stores in Malibu, Montana Avenue, Santa Monica, Los Angeles, Orange County, Sacramento, the San Francisco Bay Area and Santa Cruz receiving the technology that aims to modernize retail purchases.
But the ambitious idea of the retail giant will not stop there, since it hopes that the use of Amazon One will eventually extend beyond payments: “we believe that Amazon One has broad applicability beyond our retail stores, so we also plan to offer the service to third parties, such as other retail stores, stadiums and office buildings so that more people can benefit from its ease and convenience in many more places”assured , vice president of Amazon’s physical retail business in his official statement.
A system more secure than facial recognition, and faster to implement
During the last few years a large number of companies have experimented with using, including palm recognition as a way to identify users. The strong presence of Amazon behind this technology could consolidate hand scanning as a way to make payments and fully identify us in the future.
But why hand recognition and not another type of recognition such as facial recognition? According to the retail giant, this technology has certain privacy benefits: “one reason was that palm recognition considered more private than some biometric alternativessince the identity of a person cannot be determined by looking exclusively at an image of their palm”, Kumar stated. “It also requires someone to do an intentional gesture when placing the palm of the hand on the device to use it”.
for the past few years, and filed for a patent in late 2019. Customers can also try paying by hand through the Amazon One system at the Amazon Style fashion store in Glendale, California, along with select Fresh and Go stores.
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