It is undeniable that among all video streaming platforms, YouTube has the largest video library of all, no matter what you are looking for, you will surely find it on Google’s video social network. However, precisely its huge content base makes it many times it is difficult to find exactly the video you needfor this reason it has been announced that YouTube improves its search engine both for visual searches and for chapters and subtitled content.
To do this, the platform decided to offer a clearer view of the content within each content, thanks to the video chapters.
YouTube improves its search engine using video chapters
«Until now, when you searched for a video on YouTube, you would see a thumbnail image of each one. Now you can make more informed decisions about what to watch through video chapters directly on the search page«assures the social network .
On desktop, YouTube users can hover over a video thumbnail and see a short playback of the clip. Now this feature is extended to mobile, with the additional ability to explore the different chapters of a video, and that allows creators to use timestampsor in videos, so viewers can easily jump to a specific section, or rewatch a part they’re interested in or missed.
Now too it will help users know if the video is exactly what they are looking foror even, from the search page, navigate directly to the chapter that interests them.
“Let’s say you’re looking for a good dough recipe, and you want to work on your kneading technique. With these new search results you can see all the steps in the video, from starting to rise the yeasted dough, to taking the bread out of the oven and going directly to the kneading chapter»Director of Product Management wrote on the YouTube blog.
Recommendations of results with subtitles
One more of the updates with which YouTube improves its search engine is the recommendation of videos with subtitles. Taking the example above, suppose you can’t find a good video to make dough in Spanish, YouTube might recommend a tutorial in French with automatically translated subtitles, titles, and descriptions.
To begin with, the social network will begin to complement search results with videos spoken in English, but little by little it will expand to more languages.
Google search results, inside YouTube
And for now, in India and Indonesia, YouTube will also test a feature to improve its results with links to external websites, based on Google search results.
“Not all searches may have enough high-quality or relevant video content to fully address what you’re looking for”Paniagua explained in his publication.
This proposal is in line with the tests carried out at the end of last year, when Google experimented with a mobile search function that recommended videos from and Instagram, but the video opened within their browser, with the aim of keeping users on Google, instead of directing the user to the TikTok or Instagram app.
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