In a digital ecosystem that has been dominated for years by companies, it is hard to believe that there is any innovation in this field; but, digital evolution is always possible. As the main proof of this, we have Club House, that proposed an innovative format within social networks based on its voice chat rooms, from which, in addition, it created a trend of change in the social panorama, promoting the creation of new functions based on its offer… despite that his success was rather short-lived.
The truth is that in recent years other platforms have been born that seek to innovate within the world of social platforms. It is the case of BeReal and for the moment it seems that his star is not going to go out as soon as that of Clubhouse.
What is BeReal
BeReal is a French social network developed by Alexis Barreyat, who worked as a video producer for GoPro and an independent iOS developer. For 2020, Barreyat decides to enter the world of social networks and launches this innovative proposal on the French market, quickly conquering the local public.
The concept of BeReal is simple: it is a social network that focuses on the spontaneity of the moment and seeks that its users appear as they are, in their real life. In this way, daily at a random time all app users are notified and must upload a photo within 2 minutes, without preparation and without prior notice. In addition, users can only use the application’s internal camera, with which a photo will be taken with the rear and selfie camera at the same timein order to show both the place and the person.
In social networks, currently, the preparation or pre-production of publications is a constant, which has led to the creation of unrealistic images of people in their own profiles. With his new approach, BeReal poses a challenge to creativity and a boost for users to show themselves among their friends and followers as they really are. Shortly after its launch in May 2020, the application expanded its reach outside of markets such as Belgium.
It currently has a small team of less than thirty people, “Determined to build the most trusted social network to connect people. We have a ‘can do’ attitude and are not afraid to make mistakes if we learn from them to improve. We are a team that cares about each other and about our mission. Our office is based in Paris, but we are a fully remote international team.” explains BeReal herself.
BeReal, the social network of the moment
According to the, one of the main references worldwide in terms of application downloads, BeReal leads iOS app downloads in the United States during the last thirty days, ahead of another social platform as popular as . But its success is not limited to the US market: in it it shares the same position as in the United States, in Spain it leads downloads for iOS in the last seven days, in Italy it is second and in France it occupies third place.
In fact, Bereal itself has announced that it has reached the level of , when just a year ago it stood at only 10,000.
A milestone that occurs at a time when large social networks such as or Snapchat prepare their clones of the French app, making clear the interest it is generating among users. In the case of Snapchat, this new feature, called is already available for its iOS version, and allows its users to enjoy the French app’s dual-camera image feature.
How to use BeReal
If we start from the fact that it has a fairly limited interaction format, taking into account its particular mechanics, the question arises as to what we could do on a platform like BeReal. this social network It is based on the discovery and by sharing your profile publicly you can discover what other users are doing around you.
Also on some occasions, the application throws some unique challenge for your users, thus offering a more interactive dynamic and boosting the imagination of users. It also has a Map function that allows users and friends to be located when they upload their photo or BeReal; a function that can help resume face-to-face relationships after these years of confinement.
Finally, it also has functions of chat and comments, with which users can interact with each other from the published photos. Within this context it also offers the opportunity to use RealEmojisa kind of stickers, or emojis, created from the user’s face with which you can react in conversations and comments.
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus