This is Discord: how it works and why it is so successful among generation Z – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

Discord is in play, and not only because it is a trend like the social network for gamers, but because it is being targeted as the next Microsoft purchase. that “Discord is exploring its options for sale as a result of the interest of several parties who want to acquire the companyand according to Bloomberg these negotiations are in their final stage, being microsoft the best positioned to get hold of it. But… what is Discord and why is it so successful?

What is Discord

As a quick and easy description, we can say that Discord is intended for create groups on different specific topics in which users enter to chat.

But what makes Discord different from other chat platforms is that it allows you to have your own server, create different channels, such as having your own IRC, and invite the people you want. In fact you can think of Discord as a group with different groups, however, it offers more advanced tools, which is why it has earned the nickname of the “the one of the gamers”.

Differences between Discord and other chat platforms

Of course there are countless topics that are discussed in Discord chat roomshowever, gamers have found in Discord the ideal platform to form groups since allows the creation of rooms to organize video game games, and there is no need to type since it offers voice chat functions, plus these calls are low latency: when using the chat while you are playing, calls consume minimal data so as not to hinder the connection of online games.

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In Discord you can create servers and channels to talk about almost any topic, which has given rise to a broader community than the initial one, based on video games. Therefore, its founder that the platform would face a change of focus. This includes making improvements such as making it easier to create servers and expanding the focus already in place to an audience outside of gaming: Just like Twitch is no longer just a social network for gamers, Discord seeks to become a place where you can talk about anything else. Its 100 million monthly active users make it a very powerful alternative to Clubhouse.

Its platform has no cost, however it does have monetization options through paid customizations, for example emojis, or your option Discord Nitrothat for a monthly fee the user can get an animated avatar, use custom emojis on all servers and get a larger file upload size (up to 50 MB), as well as a profile badge.

Also, since 2018 Discord offers a game store, and your service First on Discord: new games will appear first on its platform for 90 days exclusively. One more advantage of this platform is that it is extremely versatile, since It has an application for Android, iOS, Windows, MacOs and Linux, in addition to which you can also access its chat rooms.

creat your account

You can register your Discord account in any of their clients. If you do it via the web, the process is very simple. As a first step you must enter your website, and inside do click on the “sign in” button.

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To create your account you just have to click on the “register” button, where you must add your data such as username, email and password. After entering them you can create your first server and invite your friends.

How to Find Chat Rooms on Discord

If you prefer to search for a server or chat room instead of creating your own, you can do it easily: when you log in on the main screen, you will see on the left side a menu that includes a “+” symbol from which you can add new servers to join.

In this advantage you will be able to see the options to join the available servers, either you write the address of the invitation that they have sent you along with a code of letters and numbers as through the directories that Discord offers to enter servers on its platform.

You can also search for them on pages like Discord.me or Discordservers.com which, in addition to listing the different options, informs you about the topics they deal with in each of these chat rooms, and you only have to click on the server you have chosen and select the button “Accept Invitation” to enter.

Microsoft could acquire Discord for $10 billion

After its great takeoff last year in which it has managed to exceed 100 million monthly active users, 250 million registered users, in addition to doubling its value, which is currently close to 7,000 million dollars (more than 5,000 million euros), it is not surprising that Discord, which after the pandemic has positioned itself as a global communication app, is at the negotiating table.

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Epic, the parent company of and Amazon are also interested in acquiring the platform, but despite the fact that there is no official information yet, Microsoft is the strongest rival with an offer of around 10,000 million dollars (around 8,000 million euros).

In recent years, Microsoft has made large acquisitions to strengthen its digital businesses: 3 years ago, the collaborative software development platform for just over 6.4 billion euros and now the purchase of Discord would fit perfectly with its plans to expand its video game area while enhancing its communication applications. On the other hand, let us remember that Microsoft is also the owner of LinkedIn,

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