This is Fanno, the new marketplace for low-priced items from the TikTok family – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

During the last few months, it has caught the attention of many to see a new marketplace with very competitive prices among the most downloaded shopping applications in the iOS and Android App Store. Is about Fannothe online store of the Chinese parent company of ByteDance, which launched this proposal last November, in an initial testing stage.

This application aims to offer customers the delivery of different types of items at ridiculous prices, which may well be toys, household products, electronics, etc. The same app takes care of contact low cost chinese manufacturers to deliver your orders to customers in different European markets, mainly , Germany, Italy and Spain. Customers can pay for their orders with debit or credit cards, or PayPal. In addition, periodically, the store offers different discounts, vouchers and free delivery to any address.

Fanno is not the same as TikTok Shop

Fanno represents the only foray ByteDance has made into e-commerce, joining an industry that amazon It has already been dominating worldwide and is seconded by other similar platforms such as eBay or .

However, when it comes to its flagship app, TikTok, the Asian company has also wanted to follow in the footsteps of others like Instagram or Facebook (adding their different “marketplaces” to their interfaces) with TikTok Shopan eCommerce platform that is available at Douyin (the original and exclusive version of TikTok for the Chinese market) in testing phase. But unlike TikTok Shop, Fanno it is a completely independent eCommerce platform, not an add-on to TikTok.

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«Fanno is an e-commerce marketplace in initial phasewhich aims to offer profitable products to customers in a small number of countries in Europe”, a ByteDance spokesperson told the outlet Business Insider. “Reflecting the fact that it is still a nascent proposition, Fanno is constantly evolving as we try to reflect feedback from customers and merchants alike to refine the shopping experience.”

Between the advantage of this marketplace, highlight the free shipping of any product on your first purchase (regardless of order value), free shipping when the minimum spend requirement is met, the ability to return any item within 14 days without specifying the reason and the possibility of requesting a refund within 30 days of delivery if the item is damaged, defective or not as described.

Fanno was released last November on the app store from Apple and, since then, it has been among the most downloaded e-commerce applications in the iOS store. Also available in Google Play Store.

Photo: Fanno App.

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