This is how Fleets works, the new Twitter stories – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

Since 2006, Twitter has integrated many new functions, but it has been based on one type of publication: the tweet. From today 280-character posts will join ephemeral posts. Meet Fleets, the new Twitter stories.

The Fleets are the new fleeting tweets of the little blue bird’s social network, and basically they are publications that appear in a separate timeline, above the main feed and whose duration will only be 24 hours, and after that they will disappear. Does the format ring a bell?

I know what you’re thinking: “THIS SOUNDS A LOT LIKE STORIES!”. Yes, there are many similarities with the Stories format that will feel familiar to people. There are also a few intentional differences to make the experience more focused on sharing and seeing people’s thoughts.

— Kayvon Beykpour (@kayvz)

As you can see in this post from Kayvon Beykpour, Product Lead on Twitter, the Fleets are extremely similar to the stories that we can find on Instagram, Facebook, WhatsApp statuses and practically any social network. However, he assures that they have differences that offer the opportunity to live an experience more focused on sharing.

How Fleet works

Users who have Fleets available can see a new rounded profile icon at the top of your Twitter feed, as you can see in the images. If your contacts have posted Fleets, they will appear in their own bubble icons. Yes, exactly the same as the stories on Instagram.

However, the biggest difference in Fleets is that will give users a way to share content that is not openly public According to Kayvon Beykpour “Users often tell us that they don’t feel comfortable tweeting because anyone can see and reply to their tweets as they feel permanent (how many likes and retweets will you get?) and many of us can probably empathize with this situation.”

People often tell us that they don’t feel comfortable Tweeting because Tweets can be seen and replied to by anybody, feel permanent and performative (how many Likes & Retweets will this get!?). Many of us can probably empathize with this:

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— Kayvon Beykpour (@kayvz)

With Fleets, Twitter intends to integrate a space in which the content is ephemeral, in addition to cannot be retweeted, cannot be answered in public: Reactions to Fleets will reach their creator via direct messages.

In this way Twitter wants to offer users more control over who can respond based on your direct message settings, plus Fleets will not appear directly in the main feed, and will only be accessible on each user’s profiles.

So you can create a Fleet

After launching it for the first time with users in in March, and then expand the Italian public access in MayTwitter has announced that its version of the stories format it will soon also arrive on the indian market.

To create a Fleet you will only have to tap the + symbol on your bubble icon in your profile. Once you have pressed it, Twitter will show you a screen in the sequence of images above, in which you can add text, photos, GIFs or videos, in a very similar way to the options you have when creating a tweet, and for now you will not be able to find filters or polls as in the stories in others, however soon Twitter will be able to update them.

Once you have created your Fleet and published it, will remain available 24 hours. You can add more Fleets to create a longer story, and their accessibility will be determined by your profile settings.

According to , another difference of Fleets in relation to other stories will be the way they look: “To view multiple Fleets for a user, you must swipe down instead of scrolling horizontally. To move to another user’s Fleet, swipe left.”

It is logical that, given the great popularity that Twitter stories have gained, they try to install a similar function, however, it will be necessary to see if their public accepts them, and especially if the slight difference in their navigation will be enough. to differentiate between the multiple clones that this function has had in recent years.

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