has presented its new brand image, which aims to “flag lhe new times that the company lives”. The new post office image has simpler lines and a more digital approach, showing what it implies.
And it is that in the last 20 years Correos has gone from being an eminently postal company to managing a complex delivery system that manages more than 160 million shipments per year throughout the country, including rural areas and areas that are difficult to access for other operators, and that it has taken decisive steps to strengthen its Bet on eCommerce.
The sustainability, digitization and internationalization are its strategic lines, with which it manages to adapt to the demands of its users, and on the occasion of this transformation at all levels: logistics, technology, human resources and its fleet, the new image of Correos is presented: an update that shows the modernization of the company in a digital world.
The new image of Correos
The new image of Correos holds the cleat and crownas well as its yellow color, with which it remains recognizable, however, it has eliminated the name in its logo, resulting in a simpler form “an international, universal symbol that is recognized by Spanish society and applicable to all types of media and documentswhether these are physical, printed, audiovisual or digital” .
In fact, the new post office image has been designed based on the first design made in 1977 by Jose Maria Cruz Novilloeliminating the five blue circles that were present since the year 2000, and that now also has his own typeface called “Cartero” in honor of the more than 3,000 mail carriers who make thousands of deliveries every day.
All this can be seen to the rhythm of trap in the previous video, the main axis of a launch campaign which has drawn a lot of attention for its freshness and ability to synthesize In just under two minutes, everything the brand is looking for with this change.
This video with the new image of es lo +.
– Pili_Gimenez (@soypili_gimenez)
After several centuries in evolution, Correos is today the largest public company in Spain, and of course also leader in parcel.
With the new image of Correos, it is also intended strengthen its sustainability, since in addition to reducing the consumption of ink and vinyl by eliminating superfluous decorative elements, the company is committed to reducing CP2 emissions, researching and promoting the use of clean energy sources.
In addition, it has also shown its new ecological model in which it indicates that it uses 100% recyclable packagingand has expanded its fleet of electric vehicles to 594, including vans, cars and motorcycles.
Digitization, internationalization and sustainability: the strategic lines of Correos
Investment in technology has turned Correos into the first postal operator in the world in which all its postmen have electronic devices for the management of its operations, in addition to the fact that it has adapted retail solutions in its 2,400 branches.
With the release of Correos Express Portugal, Correos has carried out the first international operation in its history, with which it will seek to position itself as the leader in the eCommerce parcel sector. With this service you can send shipments in 24 hours to any part of the Iberian Peninsula.
On the other hand, Correos has presented its results for the first quarter of 2019, being positive for the first time since 2011 for that period. Its parcel service has been the engine of its growth, showing a revenue increase of 21%.
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