Maybe you don’t have a pet or maybe you’re not a great animal lover either, but surely more than once you’ve surprised yourself looking funny videos of kittens on the internet. Every day, without realizing it, we consume a wide variety of content generated by pets within the digital realm. Not only videos, but also photos, memes, gifs or even stickers on WhatsApp.
It is clear that animals have something that attracts us, since the content starring them is the one that gets the most ‘likes’ and attracts the attention of a large part of the audience.
With the rise of the , it was a matter of time that the owners of many pets decided to create their own account for their animals. Therefore, it is common to meet on the net profiles starring them with a large number of followers.
So much so, that they have been coined with the term petfluencers, and in the same way as the Y micro influencers, they have become a great gold mine for brands within the internet.
What is a pet influencer
Is a pet with a profile in social networks. The most common are usually cats or dogs, but we can find animals of all kinds: rabbits, birds, hedgehogs or even foxes. Whether for their tenderness, grace, innocence or some physical peculiarity, they attract thousands of followers, being able to promote a product among a community of interest.
Can petfluencers be useful for my brand?
Like any influencer these pets they have a large number of followers and a high level of . In other words, if you have a brand of pet products, partnering with a petfluencer it can be a great opportunity.
One of the most positive aspects of this kind of influencers is that the contents are not usually perceived as advertising, they attract all types of public and, as a general rule, the cache is usually lower than that of working with human influencers.
Do you want to know some of the most famous pets on the net? As we already did in another article about , we collect in this list those who have the most followers on Instagram, here it goes!
(Data from September 2020)
1. (10.7 million)
So far, Jiffpom is the dog with the most followers on the internet. This Pomeranian has more than 10 million followers on instagram, has a YouTube channel and articles from merchandise.
2. (4.3 million)
The Guinness World Records named Nala the cat with the most followers on the internet. She has more than 4 million followers on her instagram account where we can see her sleeping, wearing costumes or promoting food products that bear her name.
3. (4 millions)
He is one of the most famous petfluencers on the internet. He has more than 6 million followers on Facebook, 5 million on and another 4 million on Instagram. He went viral thanks to his videos recreating series intros, movie scenes and people’s everyday situations. It is characterized by creating high-quality content.
4. (2.9 million)
Juniper is a red fox and she is tame. She has 2.9 million followers on Instagram and it is common to see her in her posts accompanied by other animals with which she lives: a fox and a dog.
5. (2.6 million)
She became famous on instagram for her grumpy gesture. The natural face of this feline makes her look like she is always in a bad mood and that was undoubtedly the key to her success, making her the protagonist of many memes.
He passed away last year, but the account is still active with over 2 million followers promoting all kinds of products and its own brand of pet supplies.
6. (2.5 million)
Marutato became famous when his owner began posting content about his dog on social media to cheer up his followers after the 2011 tsunami in Japan. This breed dog Shiba Inu He has 2.5 million followers on Instagram, three published books and even a museum in Tokyo.
7. (2.1 million)
The particular beauty of this dog was the main reason why she conquered most of her followers. Tuna has a defect in his lower jaw that makes it difficult for him to bite. This would explain such a singular gesture. This pet has more than 2 million followers on instagram, where we can see mostly friendly selfie or videos of your travels.
8. (2 million)
Venus is another cat that has become a petfluencer due to a genetic alteration. Her face and eyes, which have two different colors, attract the attention of the more than 4 million followers that she has spread across social networks such as Instagram and Tik Tok.
9. (1.9 million)
This Bengal cat became famous for her tiger-like coat.
In networks, she is known as “the traveling cat” because most of the content she shares is about amazing landscapes and places from different countries. On Instagram she has almost 2 million followers and a YouTube channel with more than 3 million followers.
10. (1.8 million)
His posts consisted of a positive phrase and always appearing smiling in the photographs, which is why he was known as the ‘motivating hedgehog’. It went viral on instagram and the account accumulates 1.8 million followers.
She passed away last year and a few months later the owner re-adopted a new hedgehog, Herbee, and a cat, Audree. Upload content of the two on instagram.
In summary
Petfluencers can be a good option within your marketing strategy for pet brands or #petlovers. So much so, that what began as entertainment for animal lovers has become a whole business.
do you know others petfluencers? Have you worked with some?
Image: Depositphotos
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