Top: +40 best SEO tools to optimize your organic positioning – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

Experts have told us, and we believe it. In this article we are going to introduce you 43 SEO tools most powerful today, which will serve you as the most if what you want this year is to achieve the perfect positioning of your website.

Grab a pen and paper and take notes.

All-terrain SEO tools

Ahrefs allows you to see all the backlinks of any website or URL, study the links of the competition, discover new referrals to your site, identify broken links and track those that have been removed, perform an SEO audit, find popular keywords, between many other things.

Depending on your analytical needs, they put at your disposal four product packages: the Lite for €84.54, aimed at the self-employed; the standard for €152.86, which is its most popular plan; the Advanced for €340.74 with a wide range of reports and utilities; and the Agency for €853.14, already aimed at large companies that handle a good amount of data and websites. In any case, you can always try the 7-day Trial version for €6.

dinorank is an SEO tool created by Dean Romero aimed above all at beginners, as it offers a very simple way to see the positioning processes and make a fairly complete balance on this matter.

It offers to study from Position Tracking, through pagerank and internal linking to an on-page SEO audit. One of its functions to highlight is the improvement of the internal linking of links, which distributes the authority towards the contents that you want to rank.

It has three subscription plans: Starter (from €19.74/month), ideal for niche players; Pro (from €34.61/month), ideal for consultants; and Business (from €54.74/month), ideal for agencies. They can be contracted on a monthly or annual basis.

This tool combines artificial intelligence and machine learning in a proprietary software tool, SERPTOPIA, primarily aimed at optimizing traffic through link building, content writing, and reputation enhancement.

It has a very easy to use and read dashboard that shows a complete analysis of the status and progress of links and live rankings. It also offers improvement recommendations and has native connections in more than 150 countries and 36 languages.

Prices are personalized.

Moz is a seo tool all-in-one that offers solutions for every need: generate qualified traffic to your website and execute high-impact SEO campaigns, distribute company information for maximum visibility in search engines, SEPR monitoring, backlink analysis and research of keywords, etc.

It has a large number of free and paid features to improve positioning and digital marketing. You can try it free of charge.

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Bearing in mind that the competitor analysis It is an essential factor to achieve a good level of web positioning, SEMrush It becomes that data analysis and comparison tool that will provide you with a large amount of information about your competitors.

SEMrush is a tool very powerful and usefulwhich has 26 SEO functionalities for search of keywords, auditing, link building, competitor analysis and rank tracking.

It has 3 subscription plans: Pro (from €85.40/month)for marketing beginners and small internal teams; Guru (from €170.80/month), more focused on SMEs, growth agencies and marketing consultants; Y Business (from €341.60/month)for large companies and agencies. There are services that must be paid separatelysuch as traffic analysis and market explorer tools to be able to observe the marketing strategies and tactics of your competitors, the automation of the most important workflows of the agencies to drive revenue growth, or the incorporation of new users .

Seobility is a tool that analyzes your website like any crawler would, including all linked pages. Next, it evaluates the information in search of subpages with errors, optimization problems on page, structural, technical, content (such as duplicate content), etc.

Once the crawl is finished, you can check the health of your website and follow all the SEO improvement instructions to optimize your pages. You can also examine and troubleshoot each URL in depth with the Page Report tool. Then, you will see the progress of the website over time to verify that the changes have impacted correctly and you will receive reports by email whenever errors or serious server problems are recorded.

The platform also has free “mini SEO tools” that you can use without registration: SEO checker, checker, SERP checker and monitoring of the best keywords of the competition.

It has a free basic subscription plan and two payment plans of €33.90 and €149.90 per month.

It is one of the tools newest of the market and adapts to the needs of freelancers, small and large companies, eCommerces, etc. He was born in 2020 in Tarragona with the aim of “marking a before and after in your daily SEO management”, as stated on its website.

Between his main functionalitieswe highlight:

  • the dashboard with performance stats, MoM and YoY growth accelerometers, current month traffic prediction, unlimited data storage, and more.
  • the rank tracker: monitor, tag, classify and analyze keywords. Also, apply filters to see brand vs. non-brand traffic, core keywords, or whatever you think is best.
  • task organizer.
  • automation of reports and automatic mailings.
  • calculator visibility index.
  • software to detect SEO opportunities.
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It has 3 subscription plans What’s up? from €39/month to €199/month, and with a tailored plan. In any case you have 7 day trial free and discount of two months for annual payment.

Is a SEO 360 tool that adjusts to the needs of any type and size of company. It has multiple options, among which the competitor research, backlink monitoring, keyword clustering to distribute them effectively and efficiently between the pages of your websites, audit, marketing plan, performance reports And till RRSS management.

It has 3 subscription plans that vary depending on the ranking verification frequency you choose (daily, every 3 days or every 7 days). Prices range from €13.80 to €111 per month and you can try it for free.

Sistrix is a German tool focused on SEO and SEM data analysis that offers the possibility of researching keywords from search engine databases, performing audits of , measure the amount of backlinks earned and its quality or the investment made in Google Adwords, improve the Positioning your store on Amazonanalyze the competition and even Search on , Instagram and Youtube.

It has 4 hiring options: Start (€99/month), Plus (€199/month), Professional (€349/month) and Premium (€999/month). You can the first two try free for 7 days.

It also has free tools to create hashtags, check the visibility of your site, detect Google updates and monitor the speed of your page, among others.

Sitechecker is a SEO platform that offers you reports with more than 100 parameters. These audits cover all stages of an SEO campaign of any scale. In addition to the standard services (site audit, position analysis, backlink verification) they offer features such as:

– Integration of Google Analytics and Google Webmaster Tool.
– Chrome extension, with which you can audit the page from the browser.
– Constant monitoring of the website.

The rates of the tool can be monthly or annual, depending on the services you need to cover. The basic plan for beginners in SEO and digital marketing costs $23/month ($278/year); the startup plan is about $39/month ($470/year); and the large business plan is $79/month ($950/year).

Xovi is a all-in-one SEO tool which has services of link buildingoptimization of adwordsanalysis On-page SEO, affiliate search and analysis of the RRSS, competition monitoring, testing different versions of your ads to optimize your SEM marketing, among many others. In addition, it offers an unlimited number of projects and domains to analyze whatever the pack you hire and detects all the toxic links of your page that may suffer penalties.

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Regarding prices, for webmasters, blogs and small eCommerces they recommend their package Pro at €99/month; for agencies and webmasters of large online stores recommend their package Business at €149/month; and for large consortiums and web pages or online stores they recommend their package enterprise at €499/month. Still, you can try this tool by free for 14 days.

Other multipurpose tools for SEO

Our experts have also mentioned these suites that do it all and that we wanted to add to this list: , , , , (these last three are quite expensive and rather aimed at Enterprise), , , Y .

SEO tools for keyword research

If you’re looking for one keyword analysis tool, Answer the Public can be your solution. This tool returns an array of terms, themes and questions that users usually do in search engines regarding the keyword that we indicate in the search engine. It allows specify the country in which the search is performed.

You can use it as free with a daily limit of 3 searches or extend the limit and get more features with one of its 3 payment plans, which start at €67.33/month without VAT.

With the subscription you can configure search listener alerts and automatically get weekly summaries of new questions being asked on any topic, compare changes in search behavior within a given period, make a competition monitoringcreate collections to group data from different clients, export data and imagescreate a shared workspace and access courses to learn how to get the most out of the tool.

This Google feature allows you locate keywords related to your product or service, view average monthly search volumes for keywords based on specific targeting rules, such as location and language, plan keywords with Google Ads and see the seasonal search trends.

It is a tool aimed at optimization of SEM campaigns based on a maximum budget and specific objectives. It suggests terms and indicates whether their level of competence is high, medium or low. To use the tool you must create a Google Ads account.

Keyword Tools It is a tool of…

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