One more year, the E-SHOW is now available, the reference fair in the eCommerce and Digital Marketing sector, has classified in a ranking the 300 online stores that invoice the most in our country. Besides of rankingled again by Amazon as in the last 3 years, this guide includes exclusive reports and articles with which you can learn a little better about the digital market and the trends in each sector.
If you are an expert in the digital world, you need the TOP 300 e-commerce guide to find out the most up-to-date ranking on the subject, find out what the target of each online store is, discover their average number of visits and unique orders and reveal their traffic and SEM. In this article we will focus on reviewing the online stores that sell the most in Spain, sector by sector, with data on the number of visits, unique visitors and buyer profiles that the Guide collects from (Analytics solution for Network eCommerces).
Alexa data was also used this year (tool for exhaustive analysis of web pages), from which metric analysis was obtained, average time on the site, average page views, SEO and SEM traffic, traffic derived from and advertising, average buyers according to search engine and online positioning in Spain. However, it is important that you keep in mind that the annual billing data refers to:
- sales made in Spain
- throughout the 2020 financial year
- only sales made through the own store are counted, not through marketplaces or third-party stores
- These are data provided by the stores themselves. In the case of those that have not provided the specific data, Eshow Magazine has estimated it through figures obtained by their own means.
General ranking: the stores that sell the most in Spain
In the highest positions of the ranking we find again the heavyweights of world eCommerce: Amazon and , both in billing and in number of orders and visits. Amazon is the undisputed king of eCommerce in Spain, more than tripling the turnover of Aliexpress, which is in second place on the list.
Update as of 9-30-2021: We have discovered a error in billing numbers . In the E-SHOW guide €942,450,188 were listedwhen in reality, the 2020 billing -which closed on August 31 of last year- was €187,000,000.
In this way, the Swedish multinational loses its spot in the top 5 of eCommerces that invoiced the most in 2020 and Mediamarkt enters in position number 5, with €824,813,069.
Ranking of online stores by sectors
Next, we offer you a Top 5 online stores of 8 different sectors:
In this ranking we include some data from the guide, such as the turnover during the year 2020 (the most updated figure) of each company, the number of unique online orders during that year and its average ticket. Go for it!
Feeding
The food sector is led by large supermarkets that have an online store:
1.- Mercadona
Going up 7 positions compared to last year in the general ranking (from position 16 to 9) we find as the main food eCommerce in Spain (it was third in 2020). Their total online sales volume was €469,871,314, 1.7% of its total turnover: €27,000 million. The covid has not slowed down its digitization strategy.
- Unique orders/year: 4,476,175
- Average ticket: €99
2.- Day
Dia Supermarkets continues to be very strong in this category, although it lost its leadership in this vertical and fell 3 places in the general ranking (from position 8 to 11). The total sales volume on-line in 2020 it was €427,946,917 -almost 3% more than in 2019-, and it closed 14 physical stores to concentrate its efforts on improving the online service. Its main objectives today are to reinforce its white label, improve the assortment of fresh products and reduce operational complexity.
- Unique orders/year: 3,566,224 (35% less than in 2019)
- Average ticket: €120
3.- Consume
Third place in the category -up one position compared to last year- is occupied by Consum, the Valencian cooperative. Their total online sales volume in 2020 it was €243,411,881, rising from 22nd to 17th place in the general ranking.
- Unique orders/year: 2,318,208
- average ticket: €105
4.- Hypercor
Making its debut in the ranking of the food sector we find Hipercor, which for a few years has set out to recover the time and space lost in eCommerce to stand up to the giants of the network (it rose 17 places in the general ranking, passing from position 46 to 29). Their total online sales volume in 2020 it was €112,332,591.
- Unique orders/year: 1,497,768
- Average ticket: €75 (offers free shipping with store purchases from €100)
5.- Eroski
Eroski dropped from position 2 to 5 in this sector and from 14 to 36 in the general ranking. The total sales volume on-line that he obtained in 2020 was €80,190,043 (almost 70% less than in 2019).
- Unique orders/year: 702,715 (lost more than 82% of orders compared to 2019)
- Average ticket: €70
animals and pets
In this sector we find online stores whose product sales are focused on food, toys and accessories for animals and pets. About 10% of this type of sales -estimated at around 2,000 million euros per year- are made through the Internet.
1.- Animal Shop
Once again, Tiendanimal heads the Top 5 in this sector and rises 2 places in the general ranking (from 30 to 28, recovering a little from last year’s fall, in which it had dropped 5 places compared to 2018). The total sales volume on-line in 2020 it was €123,022,733. The firm has an assortment of 16,000 products, leading the sale of feed, accessories, hygiene and health for pets.
- Unique orders/year: 1,640,303
- Average ticket: €75
2.- Zooplus
Zooplus maintains second place in this sector, although it drops one position in the general ranking (from position 33 to 34). The total sales volume on-line that he obtained in 2020 was €93,838,625.
- Unique orders/year: 1,251,182
- Average ticket: €75
3.- Miscota
Once again in third place we have Miscota, who had an excellent performance in the general ranking, rising from position 95 to 76. His total online sales volume in 2020 it was €30,246,662, almost double that of 2019. The website, which belongs to the Spanish group to the Spanish online commerce group Bilua, took a significant leap in 2018 by acquiring two specialized petfood stores and becoming Pet Care Retail Group. This has 3 portals: Miscota (global), Animalear (Spain) and Petness (Portugal).
- Unique orders/year: 403,289
- Average ticket: €75
4.- Kiwoko
Entering this top 5 we come across Kiwoko in fourth place, a brand that has worked hard (and well) online marketing in recent months. This was reflected in the 21 positions promoted in the general ranking of stores (from 117 to 96). Their total online sales volume in 2020 it was €20,596,740. The company has 5,000 items in its sales catalog.
- Unique orders/year: 274,623
- Average ticket: €75
5.- Animalize
As we mentioned before, this store is part of the Pet Care Retail Group and returns this year it drops one position in this Top 5, although it rises 6 in the general ranking (from 120 to 114). Their total online sales volume in 2020 it was €16,331,335 (28% more than in 2019).
- Unique orders/year: 243,751
- Average ticket: €67
decoration and home
The home, technology and household appliances sector occupy the top positions in the ranking in terms of average ticket. Conforama and Ikea are the two stores that have the highest ticket.
Update as of 9-30-2021: From the error that we have discovered in the Ikea billing numbers, this top was also modified. Ikea was in first place and is now second, while the chain Leroy Merlin went on to lead this Top 5.
1. Leroy Merlin
The French chain specializing in DIY, construction, decoration and gardening climbed one position compared to 2019 and is at the top of the table. The total sales volume on-line in 2020 it was €305,971,853. In 2018, it was ranked 16th in the global ranking, while in 2019 it fell 5 positions and in 2020 it rose 7 again, remaining in 14th position.
- Unique orders/year: 4,079,625
- Average ticket: €75
two.- Ikea
The Swedish multinational Ikea lost a position in the industry ranking. Nevertheless, its online sales increased by 73% compared to 2019since the billing passed from €108,000,000 to €187,000,000.
- Unique orders/year: 4,688,807 (almost 15% more than in 2019)
- Average ticket: €201
3.- Shape
The French furniture and home products sales chain, Conforama, maintains its third position in the top 5 of the category and has moved from position 24 to 23 in the general ranking. The total volume of your online sales in 2020 it was €169,056,701. The click and collect service, the possibility of seeing the stock of the product in a given location and the integrated communication management managed to considerably increase their online sales.
- Unique orders/year: 824,667
- Average ticket: €205
4. Westwing
Fourth place is also still occupied by Westwing, a German platform that is the first shopping club in Spain dedicated exclusively to decoration. Their total online sales volume in 2020 it was €109,358,772 and managed to climb 2 positions in the general ranking, going from 32nd to 10th place.
- Unique orders/year: 635,807
- Average ticket: €172
5.- Bauhaus
In fifth place appears for the first time the German company Bauhaus, which dethroned the French Maisons du Monde. It is a benchmark and specialist in the sale of products for the home, hardware, workshop, garden and DIY. Their total online sales volume in 2020 it was €72,261,865 and achieved climb 13 positions in the global ranking from position 54 to 41.
- Unique orders/year: 392,728
- Average ticket: €184
Sport
eCommerce in the sports sector They improved a lot with respect to the ranking of the previous year, except for Forum Sport, which fell to fifth place in this category, and Sprinter, which dropped out of the top 5 and also lost many positions in the global ranking.
1.- decathlon
The French company Decathlon quietly leads the Top 5 in the sports sector for the third consecutive year and rises 3 positions in the general ranking, going from position 13 to 10. The total sales volume on-line in 2020 it was €469,706,359. Two of its main advances in online sales were home delivery on the same day and the click&collect system, which allows you to make a purchase virtually and pick it up from a store within 2 hours.
- Unique orders/year: 5,218,960
- Average ticket: €90
2. Adidas
Adidas continues to occupy second place and climbs one position in the general ranking, moving from position 53 to 52. Its total sales volume on-line in 2020 it was €57,848,833.
- Unique orders/year: 771,318
- Average ticket: €75
3.-Deporvillage
In third place we are surprised by this online store of sports and nautical equipment based in Manresa, which took the place from Forum Sport and went up nothing more and nothing less…
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