On many occasions, brands focus their marketing efforts on attracting new customers: thanks to them, they will be able to increase their annual sales; and that, after all, is the objective of all economic business. But, in addition to attracting new customers, brands cannot forget the importance of keeping those who have already consumed their products and/or services.
Surely you have ever heard that a loyal customer is worth 7 new ones. Well, it’s very true: achieving customer loyalty and getting their , makes your eCommerce have the best brand ambassador that you can have
Let’s start at the beginning: what is the ? It is a process that seeks to develop a positive, trusting and lasting relationship between the consumer and the business, that generates benefits for both parties.
It is not an easy task, but fortunately there are several accessible tools that can help you achieve this goal. Today we bring you some -the best- so you can find the one that best suits your needs.
A ranking of the best loyalty tools for your eCommerce
Unlike previous rankings, this time we have added great value to our traditional Top. It’s about the assessment of 33 experts in marketing and eCommerce, who have selected the best CMS tools for eCommerce after analyzing a long list of options.
This voting process was carried out for our company, which was free of charge. There you will learn about the best tools from 21 different verticals and the names of the juries.
With this change, we will no longer list the top tools in alphabetical order, but we will do it in voting order. However, the list of “Other tools…” yes we will keep it with alphabetical order.
With that said, let’s get down to business
The 7 best online form tools for your eCommerce
And other tools you should consider
On our top top list and presenting a unique approach Compared to the rest of the tools, we find EasyPromos, a platform for contests, games, promotions, quizzes, etc. Its goal is to provide customers with a different and innovative experience to work the engagement with the online community.
It offers solutions to marketing teams to engage with their audiences, encourage brand engagement and acquire contact details of interested users in order to trigger marketing actions. relational marketing. It helps collect data, build brand visibility, collect UGC, and much more.
Splio defines itself as a software suite of «individuation marketing» a series of tools that, thanks to the artificial intelligence, allow marketers to create value from their data to build a unique relationship with each customer. The software suite consists of 4 solutions that put knowledge of the customer at the center of the strategy: a solution, a loyalty solution that includes recommendation programs, a customer data platform and an individuation marketing solution.
In 2021, the company reinforced its functionalities with the acquisition of Goodfazer, a platform for managing customer recommendations in SaaS mode. It also merged with D-AIM, an expert in using AI technologies for personalization.
Splio has 250 employees in 9 countries in Europe, North America, MENA and China. Today, the client portfolio includes 500 marks ranging from medium-sized companies to large groups in 4 key industries (retail, eCommerce, restaurants and telecommunications).
Qualifio is a loyalty tool that allows you to carry out relationship marketing campaigns in a simple, capturing data and opt-ins thatlater, they will be visualized and analyzed to extract the data of the profiles collected, as well as the statistics of the campaigns.
All this in real time, visualizing and extracting the collected profiles and statistics of the campaigns, to integrate with your marketing and data management tools (CRM, DMP, SSO, email, automation, web analytics, etc.). In this way, optimizes the use of first-party data.
Established in 2016 by Jorge Zubieta and Gonzalo ZubietaLoycus It has positioned itself as a loyalty platform for omnichannel businesses that returns to customers a percentage of what they have spent on their purchases.
The mode of use is very simple: customers only have to download the app on their mobile phones, connect it with your bank buy and pay with your usual card, and record each purchase in the app. In this way, the platform refunds a percentage of the purchase, which accumulates in the user’s profile and which will be available in the same registered account when the balance reaches a minimum of €10.
wapping is an omnichannel customer loyalty platform for retailers and brands, which connects all the sales channels of the business to collect in real time and under a single customer ID, all user interaction, know their tastes and preferences and connect with them through custom actions.
As its founders told us, the idea arose during their experience in the retail sector where I observed that all decisions are focused on the product and the customer experience is the same for everyone, whether they buy or not. They also noted that there were no dynamic and simple tools with loyalty actions and return analysis. In addition to being able to create dynamic promotions that can be executed on a daily basis.
It is transactionally integrated into the checkout, acting as an online service gateway for retail that the end user manages in an omnichannel wallet. Wapping empowers marketing teams, who in minutes and with a single tool analyze behaviors, create audiences and build hyper-personalized services and campaigns that work instantly on all sales channels.
With Wapping, businesses can increase the recurrence of purchase, increase the average ticket and attract new customers through services and actions that turn into sales through an agile, personalized and omnichannel shopping experience.
Tap Handle is a customer loyalty program and online ordering platform that gives your customers all the tools they need to run a turnkey loyalty program on par with big box retailers.
You may create and manage rewards programs, special promotions and campaigns; customize shipments, an app or loyalty labels with your brand; segment your customers in any way you want (for example, by their spending habits or how often they check in); to create lightning deals that can be purchased in advance, among many other options.
Fidelcity is a customer loyalty software designed to be used in small and medium businesses who want to improve their statistics in this area. Basically, what this program does is generate an updated database of our clients, with information as relevant as your gender, your age, your frequency of consumption on the web or the budget you usually invest. With this key information in our possession, we will be able to implement very specific loyalty strategies, which will allow us to hit squarely with the tastes and needs of each particular client.
For example, Some measures that FidelCity allows us to create are point cards or customer cards.
of Irish origin, Azpiral is defined as a pioneering tool in terms of real-time solutions that meet customer participation needs, achieving the perfect mix between current purchases, future needs and rewards.
Its technology helps transmit information, promotions and rewards in real time, creating instant gratification and satisfaction from customers. Azpiral allows you to maximize relationships with these by personalizing and giving real importance to each of them, based on their purchase history, demographics, tastes and preferences. In addition, it offers rewards directly in the accounts of its clients or through unique codes. In the case of mixed business (on and off) we can also link the rewards to store purchases.
Clutch is a customer marketing platform for B2C brands. As they say on their website “Marketers today have hundreds and hundreds of customer data stored in many different places. This makes it difficult to know how and when to reach them and with what message. Therefore, Clutch offers a unique way to centralize this information, make sense of it and act on it; with personalized messages that generate more purchases and greater brand loyalty».
The platform offers a variety of solutions including data management, marketing automation, loyalty, and CRM, as well as mobile, email, and direct mail campaign capabilities.
crowdvocate, of American origin, is one of those loyalty tools capable of helping companies understand their customers. In this way, they can engage them throughout their life cycle, offering them the promotions they need, giving them feedback and extending them. Because, for them, only by listening and giving voice to customers will business growth be achieved.
In this way, Crowdvocate helps its clients so that all their stakeholders (be they clients, partners, employees or any other interest group) become brand ambassadors.
It is a platform that offers multiple solutions so that any retail, organized catering and B2C company in general can optimize their omnichannel strategies: loyalty, customer attraction to the store, and cross channel circuits such as click & collect, take-away or return in online shopping store.
Manage omnichannel stocks and connects all this information with the pre-existing systems in companies: ERP, Business Intelligence, CMS technology, CRM or marketing automation.
It integrates with crowd of marketing tools and POS.
Kangaroo Rewards is a simple and effective rewards platform that helps brands attract and retain customers with minimal effort. With it, companies can set up a customer loyalty marketing platform that has features such as comprehensive customer data management and behavior information, detailed transaction history, customer data, multi ID and many other aspects.
Forming a mix of everything, companies will have the necessary information to attract customers to their businesses, with personalized offers and promotions specific to each moment. It is also even capable of promoting personalized promotions based on the location of customers. The platforms too you can send greetings, notifications, discounts and bonuses just for…
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