The Royal Spanish Academy of Language (RAE) gives us two interesting meanings of the word influence: “Exercise dominance, or moral force” Y “Contribute more or less effectively to the success of a business”. From there it is very easy to create the idea of the current influencer, that person with many followers who knows how to generate constant interest among them, positioning himself as a prescriber. This is why campaigns with are becoming essential.
But in the face of this ever-expanding universe, brands sometimes find themselves oversaturated and doubt who will be the influencer who best conveys their identity, who reaches them or who gets the best engagement rate. . For that there are specific resources that you can go to to find the answer.
Top tools to find influencers online
In this article we are going to tell you about the best tools when it comes to search for collaborations with onlinebut before you start, remember that this is a live list in which, if you think that a tool should be included and it isn’t, don’t forget to leave it in the comments and we’ll take it into account.
These are -in alphabetical order- the main influencer search tools that we recommend to boost your digital campaigns (we have marked in bold the new entries in the list in 2021).
The 10 best tools to search for influencers…
… and other very useful ones that you should also take into account
Audiense
It is one of the most popular platforms among managers to search for influencers, since it offers much more than that. The previously named It offers a complete analysis of each social network, such as the best times to publish and the content that predominates among the comments. These are the main features that stand out from the tool:
- Offer a set of uniques for a given audience.
- It allows real validation that these influencers are relevant to the analyzed segment: they are influencers who have a close relationship with their audiences.
- Possibility of finding potential prescribers on different channels such as Twitter, YouTube or Instagram.
It offers a free limited Twitter Marketing and Audience Insights account, and two monthly plans between €72 and €606.
influencer
is an all-in-one software that collects all the necessary services to carry out advertising campaigns of influencer marketing. It is a platform capable of identify influencers from around the world that best fit the commercial interests of each brand among more than 7 million indexed profiles. In addition, it allows set the rates according to the actual level of influence of the chosen person.
Among the metrics that their algorithms analyze are gauging the actual quality of their followers (whether they are real users or robots), the and the frequency of interactions. With this you can locate influencers in Instagram, YouTube, LinkedIn, and Twitter.
Have two operating options: You can contact the management team, explain to them what you need and let them take care of everything, or request access to their platform or API to manage your campaigns directly. Accenture Y Cabify are some of his clients.
This tool helps you identify the best influencers in the market to make conscious decisions about who you should work with. Show who is talking about your brand online, analyze the quality and quantity of word of mouth to gain new insights about your customers, analyze what people are saying about your brand so you can act in real time and enable participate in discussions relevant to your business.
It measures one of the most important metrics for an eCommerce: the feeling (positive, negative, neutral), which is essential to better understand customer attitudes and detect problem areas that need immediate attention.
Also detect sudden changes in the volume of discussion to avoid crises at the communication level that affect the image of the company and allows you to customize alerts according to your interests. For example, you can receive notifications of negative mentions of your company.
Convert data into automated PDF reports, .xls files and infographics, and process the collected mentions for use outside of the tool. Also, integrates with Slack to receive instant notifications every time there is a new mention of your brand.
It has a 14-day free trial and then offers 3 subscription plans of €42, €83.5 and €251.5. Some of his clients are Vichy, Gsk, Airfrance, Intel Y Panasonic.
BuzzSumo
Designed to improve positioning through content, It is a basic tool in many web pages. But its functionalities go further and also allow identify authors and content creators with engaged audiences and genuine authority on Instagram, Twitter, and the web.
Its search filter allows you to refine results based on community size, language, top likes, links, and shares, or enter a domain to discover the most successful authors. Among the actions that it allows to carry out with influencers are those of analyze them, follow them, see what they share and export this data for further analysis.
It has a 30-day free trial.
coobis
is one of the Branded Content & Influencer Marketing platforms Leader in the Spanish market, with more than 30,000 media, websites and influencers with which different actions can be carried out that help give brands more visibility. It has an easy-to-use and intuitive platform with a media ranking & influencers that allows you to filter according to different aspects such as: SEO authority, traffic, followers they have on social networks, country, theme… and the metrics are constantly updated. In other words, it works as an online content marketing platform in which advertisers meet (brands, agencies…) and publishers (websites, people who have profiles on social networks, influencers…).
Through Coobis, advertisers can find media and influencers with whom they make your brands known to an audience that would otherwise be difficult to reach, through actions such as publishing sponsored articles, making mentions on social networks or appearing in the video of a success. For their part, the supports achieve visibility to monetize your social networks, blogs or websites, in a simple and fast way.
It has offices in Madrid, New York, Milan, Paris, Bogotá, Mexico City and Buenos Aires.
Discover.ly
offers a Google Chrome extension that is easy and quick to install, the purpose of which is to cross the professional and personal data of users who have social networks to be able to visualize them when we are contacting them. In this way, it allows us to know who the user we are addressing is, their job and company, and if they could really represent a good influence for our business.
GetFluence
It is a tool that does not focus on the search for influencers, but collaborates with the best digital newspapers and specialized influential media in the different sectors in order to allow its clients to have sponsored content publications, both nationally and internationally.
It works with a very easy mechanism: first you must identify the media in your sector in which you would be interested in appearing, then you contract the service at an optimal price through GetFluence, send the brief directly with your needs and that’s it.
It is an influencer marketing software that help direct selling brands to the consumer to Execute and manage influencer marketing programs at scale. It offers advanced tools to use a large database to find high-quality content creators for your brand.
Automate email outreach and follow-up, run campaigns, and build relationships with influencers with specialized CRM. Analyze the success of the campaign and identify ROI with its comprehensive reporting tools and integrates with all types of platforms, including social networks, online stores and payment platforms, among many others. You can request a free trial.
GroupHigh
is an essential content marketing tool that allows you to quickly find the contact information for any influencer or blogger. Not only does it allow you to track data from more than 50 million digital websites, but it also identifies which ones have already been linked to competing brands on occasion.
Helps you research influencers who have a loyal and engaged audience to filter out fake and misleading influencer profiles, identify influencers in any niche (long-tail, micro or other) and has a search filter system that optimizes the results.
Allows you to import websites, blogs and social media URLs from tools like Ahrefs and Buzzsumo to automate the research and collection of over 50 stats of content, blogs, websites and social networks in seconds, allowing you to make smart decisions about who to target.
With GroupHigh 8’s tracking feature, you can also import websites, blogs, and social content URLs to create a participation reportactions, clicks and links on your content.
With this tool you will be able to search for the ideal collaborators for your campaigns between more than 11 million influencers with more than 5,000 followers. It doesn’t matter what profile the influencer you’re looking for is, whether it’s fashion and beauty, lifestyle or food and health: Heepsy has the largest database of influencers on Instagram and YouTubewhich he also analyzes in detail so that brands can impact their audience with total authenticity.
One of its main features is the extensive package of search filter tools by specific keywords, social media platforms, community sizes, engagement rates, languages, countries, precise geolocations, and audience demographics for optimal results. Some of the brands that already trust Heepsy are Ikea, Fox, Volvo, Alliance, New Balance, Ford either Red Bullamong other.
Heepsy has a mode of free account with which to be able to test its functionalities in detail and then their prices vary between €41.25 and €1,642.5 per monthdepending on the size of the campaign you want to carry out.
Hunter.io
find email addresses in seconds so you can contact the people who matter to your business. The domain search It lists all the people who work in a company with their name and email address found on the web.
With over 100 million email addresses indexedeffective search and scoring filters, it is ideal for giving…
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