Singerfy’s is one of the most curious initiatives on the Spanish scene in recent years: a project based on bringing the composition of personalized songs closer to the general public.
Now, more than three years after the birth of the original idea, and after the impulse received by the acceleration program of (where successful startups like , Kompyte, Hey Go, Meller, Santafixie,… have come from), Singerfy is positioned in the market as a more than real alternative so that all types of users can get it both in Spain and in Latam. Its technology for B2B allows you to personalize thousands of songs in real time, something necessary to work with global brands like Tous, which is what has happened in this case.
CAs a complement to its Christmas campaign music ad, “The Almost Perfect Gift”, starring Emma Roberts, All offers its customers the personalization of their song. so pTo surprise their clients in Spain they have relied on the custom song startupcarrying out an innovative action in the customer experience this Christmas.
In this way, all bet on music as one of the best transmitters of emotion, creating a fun and emotional atmosphere before opening your gift.
How does it work?
Tous customers in Spain will receive a very special dedication card along with their gift, which will allow them to customize the lyrics of the song from the brand’s Christmas spot.
Thanks to the Singerfy technology will be able personalize your gift de Tous in a fun and original way, getting a emotional experience. The customer can personalize the song with the name of the person receiving the gift and with the qualities that make you so special, and she will listen to her personalized song before opening it, for example from her mobile, getting to live a unique experience designed to surprise her.
As the company has explained: «The perfect gift is the gift you put all your heart into, which is why Tous wants to help its customers play with the emotion of giving a special and personalized gift surprising, with a unique musical experience, to the most important women in their lives”.
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