The old mission of Facebook since 2004, the year of its foundation “connect to the world” has broadened its scope. The CEO of the most used social network in the world, Mark has decided that the old motto has failed to guide its platform towards specific results and has expanded it.
Facebook’s new mission will be to build a community and bring the world closer
To this day, when Facebook is getting closer to one of its great milestones, that of reaching more than , it seems to be the right moment for the company’s mission to be reevaluated, which will be “Give people the power to build a community and bring the world closer.”
Zuckerberg on the Facebook mission during their inaugural summit of the Facebook Community Summit in Chicago, since they want to connect many people through their services and promote the idea of closeness, which turns out to be much more than a simple connection, according to their statements.
This closeness wants to boost establishing a sense of communityand expose its users to new ideas and perspectives, and for this it will give a greater role to groups on its platform and took advantage of this space to announce new tools for the service of
New features in Facebook Groups
The new tools with which Zuckerberg plans to guide Facebook’s new mission will be directed towards the moderatorsthose unpaid organizers of the platform groups.
With them, the administrators of the groups will be able to more easily protect users from spam, hate speech o Keep groups interested and focused on their specific topics.
Among the new tools in the groups will be:
- Group Insights– Admins will be able to see the metrics and figures of their groups in real time and notice the trends.
- Filter Requests– New member requests can be filtered by gender, location and user type, for those groups that are specific to certain users.
- Post Scheduling– Just like you can schedule subsequent posts on Facebook Pages, group admins will now be able to better manage their content.
Facebook getting a billion users to participate in meaningful groups “If we do this, it will not only reverse the drop in community membership that we have seen over the last decade, but also the global social fabric will be strengthenedand we will bring people from all over the world closerZuckerberg stated in his speech.
A better community for Facebook
After the harsh controversies against and hateful content on the platform, in addition to criticism for and death that have been broadcast live through , the social network has to show greater interest in wanting to unite and form a global community with better goals.
Also, the more users share on Facebook, you will also be able to attract more publicity to your platform. The Groups service will allow users to share their most specific interests and this will be of great importance in their race against their rivals, where young people spend much of their time.
But whatever the vision behind the goals, Facebook seems to be taking responsibility for its vast influence and wanting to unite and nurture significant groups may be a good fit.
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