In what seemed like a game of open secrets, suppositions were being handled in the world of eCommerce where two of the main operators of private sales on the Internet were negotiating the purchase of the Online store .
The Privalia online store, for sale for 500 million euros
In theory, and they planned to take over Privalia, and the final operation resulting from that intention would be announced at the end of Easter 2016. They even publicized the “negotiations” that were taking place between these electronic commerce companies.
This would end up being mere speculation, Well, the operation has been denied by those responsible for both Showroomprive and Vente-Privee (this after Privalia’s efforts to close its sale for 500 million euros for 100% of the company). That is why buying from the Privalia online store is not a reality, at least not yet.
If materialized, and as they have commented, this operation even would have to be evaluated by various commercial and competition courtsnot only in Spain but in other parts of Europe, since both companies are market leaders, which would lead to a potential monopolization of the sector by whichever was the “winner”.
Presumably, they have been other companies such as and the fund 3Yes which would have also received offers to take over the Privalia online store, but in the same way there has not even been an official confirmation.
The profiles of the announced shortlist to acquire Privalia
If you don’t know him, the online store Privilege () is one of the largest online fashion sales companies in Spain.
Among its pages, full of shirts, pants and watches from dozens of different brands; Since its creation in 2006, Privalia’s mass discounts have led it to have 4.5 million members and annual sales close to 5 million products.
It is worth adding a bit of information about its two ‘potential buyers’ so that you know what this supposed trio of acquisitions is about in the eCommerce world. In the first instance, Showroomprive is an online store that, operating under the flash sales model, and with a catalog clearly oriented towards fashion and accessories, has become one of the main eCommerces in Europe. Their numbers are impressive, since in 2015 their turnover has grown by 27% to reach 442.8 million euros net billed.
On the other hand, Vente-privee is one of the fastest growing online shopping portals in our country. In its annals as a company, not only does it have a large catalog of products, but it is also a generator of knowledge and trends in the fashion industry, as it did in a new study named ““, focused on deciphering the main lines of behavior of purchases of online fashion of young people in our country.
Did you like the post about Privalia? How about you take a look at our review? a detailed assessment of how one of our eCommerce leaders works
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus