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Since I started managing social networks, I have always been looking for ways to increase the engagement of followers on .
making use of video editor on facebook You will get more engagement on this social network of more than 1.59 billion users.
At first I was trying to find ways to get more “I like it”that they share it more, and that they will comment saying how amazing the information was that they shared using different materials and formats.
Going around here and there, I came across an online video editor that didn’t seem very good at first, but after trying it, it changed my perspective of the tool.
The online video editor had a functionality that I had never found in other video editors, I had not even found a tool that offered me the simplicity and speed when creating videos that this tool has.
The tool is called , an amazing social media video maker. All videos are structured in Problem, Solution, and Conclusionto facilitate the user the problem of having to think about how to structure their videos.
The most outstanding functionality that I see is the possibility of using a much more visual type of video, Article to Video (text plus background videos) or Post To Video (text plus background photos).
For those who don’t know these types of videos, they are the ones used by sites like PlayGround or La Vanguardia. If we compare the engagement values of these videos with the rest of the video, the Post To Video win by a landslide.
When we are inside the online video editor, each scene has limited characters so that it does not get out of hand (because when they leave us a blank page to write about something we want to sell or promote, we all know what happens… It goes a long way and we want to get as much as possible) and that the video does not become a quick master-class.
What are the direct benefits of using Videolean on Facebook?
1.- Speed
The system allows you to have a final video in less than 15 minutes. They have a very intuitive system and the learning curve is ridiculously fast.
2.- Increased engagement of your followers
Templates like Article To Video or Post To Video allow you to obtain higher engagement rates from followers with your brand. Before, you had to create a very effective marketing strategy. Content Marketing to start gaining followers, or have a very attractive product/service.
The Video Marketing It allows you to take interesting articles published in other media and make a summary video that captures the attention of your followers, in true Playground style.
3.- Opening of new frontiers
This free video editor for social networks uses different highly innovative templates that allow you to use other formats to engage and retain your audience.
- We register and activate our account
- We choose the Video Bumper or Video Promotion category and select the Post to Video or Article to Video template, depending on your needs.
- If you want to see the results they provide, take a look at the GIF (below) offered by the online video editor so that you can see the conversion rates they manage, they are much more viral if you know how to distribute them correctly where there are people who can find them. interest.
Before:
After:
The advantage of increasing the number of shares of a video is that it is very useful to increase the K-factor either System Virality Rate and being able to connect with a larger audience for the same cost in time and money as generating the video itself.
We start using the online video editor
1º We choose the title of our video
Choose an eye-catching title that can generate interest for your target audience. Normally, I choose 3 titles and share them natively in different Facebook groups that have a similar audience so I can see which one gets the best metrics.
2º We select the message
You must select the general message you want to convey and the videos you are going to use, in the case of Article To Video.
What I do is make summaries of my articles to redirect traffic to the full article within my blog.
The structure of the video is: Problem, Solution, Conclusion, Closing, and Music. It really is a way for anyone to make a mental map of what they need. A beginning that generates a lot of interest with a closing that can turn the user into a new reader.
The online video editor lets you incorporate 7 sentences plus the closing with your logo. It may seem too short to generate content that adds value to the user, but you are very wrong. It is much more likely that the user will finish seeing the message you want to convey with the video in the duration of this type of video than if we make a video of 2 or 3 minutes.
Remember before starting to edit the video to have:
- 3-4 attractive titles
- 7 sentences that have less than 85 characters (the maximum allowed by the tool).
- Select the videos that you are going to use with each sentence.
In the event that you do not know where to download these videos, the tool has a fairly complete free gallery that can be used to test the tool and see if it has any added value for your business.
3º Generate the video preview
After 3-5 minutes, you will have the video preview available for viewing. I like to see the preview to see if the overall message that I want to convey is achieved with the phrases that I have included in the video.
And nothing more friends, I think it’s a good online video editor to create something different and entertaining for users.
There are no limits to creativity with their templates and therefore you can try different ways to connect with your potential customers to improve conversion rates.
I have already shown the results that they have offered to other brands, now it’s your turn to try if it works for you and show your experience with this great online video creation tool.
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I started my journey at the age of 21 founding Taljobs, an employment platform that aims to connect the labor market in Spain.
Later, I created my own blog about Online Marketing, Growth Hacking, and SEO, Adseoweb.
I have always considered myself a lover of the online world and today I live from it.
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