In the eighth class of the web analysis course, we analyzed a high-priced annual membership: The investment academy, in which transmitting trust is essential.
So far, all the membership site examples we’ve seen were relatively low-priced. About €10 or €15 per month. But what happens if we find ourselves in a case like this, in which we are talking about a price between €1,500 and €3,000?
Once again, we are going to see how understanding the context of each business is essential to structure the web and the value proposition. Let us begin!
You can see it: The type of customer, the type of service, the price, the context, the value proposition… All these elements make the strategy change. In this case, the best way for the client to understand the value that Paco can offer is by getting to know him. And hence the importance of a CTA of a free course of such value.
Although it can be considered a “further step” that the client has to take, and that we could save it, in reality it responds to a pricing strategy in which we create a clear decision (no brainer decision) so that they sign up without hesitation. And from there, the rest of the mechanisms come into play, already outside the web itself, to convert those subscribers into paying customers.
If your value proposition is also linked to a high price, outside of impulse buying, more typical of a thoughtful decision, it is worth opting for this very typical inbound marketing strategy, to turn strangers into leads. You have more about that in the inbound marketing course 🙂
And if you have any questions, send them through the support form on the subscriber intranet. See you in the next lesson!
Remember that if you will have access to everybody the courses and you can also enjoy everything from .
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