In the sector of Many terms coexist, often unclear or with ambiguous definitions, such as UIX, accessibility, link juice, indexing, wireframe, etc. Among these concepts, we also find the web architecture, a phase within web development that has a prominent importance over the rest of them. But do you know exactly what it is and how it can influence your web project? today from we tell you everything you need to know about the Web architecture, its definition and examples.
What is web architecture?
The web architecture It is the discipline that encompasses the organization of the contents and information of a website, including the hierarchy between its elements and the relationships between them. It is a specialization of the traditional information architecture, which affects all kinds of digital interfaces.
Given that the web architecture is in charge of prioritizing the contents of a website and the relationships between them, or what is the same, of the internal linking, is usually associated with organic positioning. Technical SEO optimization processes such as link juice distribution or a crawl audit have a direct relationship with the organization of content derived from web architecture.
Ultimately, it is about the conceptual structure of the World Wide Web —WWW—. The WWW or Internet is a constantly changing medium that allows communication between different users and technical interaction (interoperability) between different systems and subsystems.
The basis for this is the different components and data formats, which are usually organized in layers and build on each other. This Internet infrastructure is also made possible by the three core components of data transmission protocols (TCP/IP, HTTP, HTTPS)representation formats (HTML, CSS, XML) and addressing standards (URI, URL).
How does web architecture affect the SEO of your site?
A good one web architecture ensures that users and search engine crawlers can easily navigate our portal. Furthermore, in terms of , helps users to know: “what am I doing here?” and “where do I go now?”
A SEO optimized web architecture it is attractive and efficient for bots to crawl, helping to find and display our content in the SERPs. But how do you present your site’s web architecture to be a key element of your search engine ranking strategy? It happens for three reasons:
Guided search engine spiders
A optimized web architecture it helps search engine spiders to find and index all the pages of the website. If we have pages that are several clicks away from the start, Googlebot will have a hard time indexing them. But if the web architecture is interconnected, the spiders that crawl the webs they can follow the internal links to 100% of the home pages.
More page authority
The web architecture sends link authority around the website. When we internally link to high priority pages, more link authority will flow to those pages; what can help usimprove ranking in google. Correctly linking the most important pages of our website will give Google the information it needs to understand which are the ones that have the most weight and, therefore, show them first than the rest.
Users will find what they need
A proper web architecture makes it easy for visitors to find what they need on our site. Which will provide the SEO with more time spent on the web, more clicks and large page consumption.
Advantages of a good web architecture
As we saw before, the information web architecture It is that way in which your website is structured, its contents, links, URLs, etc. We are going to see some of the main objectives for which we must create a good web structure from the beginning:
Improve usability
Usability refers to the ease that users have to navigate and find what they are looking for within our website. The goal is to achieve easy and intuitive navigation for users.
The more usable, the better the user experience. when searching for a specific product in our e-commerce or a blog or magazine article on a specific topic. And not only when searching, but the user must already be found from the main page or home with all the facilities to get where he wants.
Improve tracking
Get Googlebot to crawl your page more efficiently. Web page crawling, also known as crawling It consists of Google robots tracking all the URLs of our website following the structure that it has marked.
It should be noted that they have a limited time to “scan” our website, which is why having a good architecture on a web page will make it easier for robots to review our entire site to know which URLs are indexed, which ones are not, which ones contain keywords, etc. , in order to optimize the crawl budget. Also, we will get them to reach the URLs that we are interested in having better positioned faster.
Make indexing easy
Related to the previous section, if we improve the tracking of the robots we will achieve climb positions in the results, as long as all the content is correctly optimized for SEO.
It also influences the internal linking strategy that we have, since it helps Google to understand what content is more relevant and it can reward us by including other more relevant secondary results on our website under our main result.
Types of web architecture
There are many ways to structure a website, but in this case we are going to talk about the 2 main ones: vertical architecture and SILO architecture.
Vertical web architecture
In a website with vertical architecturel all urls are linked from the domain. This type of organization is designed for highly specialized pages on certain topics or web pages that are just starting out and have few URLs.
It is understood as vertical or flat because links to all existing urls would come from the home page and from these links to the home page, therefore, the authority received will be distributed linearly on all pages.
Furthermore, through a good interlinking, these pages or urls may be linked to each other to improve the SEO of those that may be most interesting in the project. But beware, this type of structure It is not recommended on websites whose content is extensive (many urls) or can be organized into categories, as the user experience can be tedious and it will take a lot of effort for Googlebots to crawl all the pages.
SILO type web architecture
The information architecture in SILOalso called horizontal, is usually the most recommended at SEO level since it organizes the keywords by SILOS (groups). In other words, it groups them semantically and in this way the contents are better organized, following a hierarchical structure based on the keywords.
The home page is the main page and is on the first leveltherefore, you must show enough content there so that new users who come to your website (including the Google bot) know what your website is about, as well as the most relevant keywords.
From the home page you will have to link to second level pagesthe pillar pages of the SILO. These can be categories of an online store, sections of a blog or services offered by your company. They must contain the most important keywords and have relevant content that adds value to users who have searched for those keywords.
From the second level it will link to the third level pages that usually contain more specific information and closely related to the theme of the second level page that links it or products in the case of e-commerce.
Notably within the SILO, internal linking must be carried out to improve SEO and that, after all, is part of the web structuring process since we are indicating both the user and Google the related categories. In this case, mixed or hybrid linking will be carried out, which we will see more extensively in the section on the web structure action plan.
Tools to make a good web architecture
There are some practical tools to improve the structure of your websiteb. Some of them are free with limits and others are from Google itself:
- For mind maps we recommend .
- Track, analyze URLs and audit your website with .
- Create your free sitemap (up to 500 URLs) with (although WordPress and other CMS have plugins to easily create them).
- uses to discover what keywords users reach your URLs with.
- Query to analyze the traffic of all the URLs of your website in case you need to restructure it or make internal links.
From we help you
Now that you know the importance of having a good web architecture It’s time to get down to work and keep improving your website. If you have doubts, in What we know how to help you. ¡ with us!
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