You’ve probably already seen a webcast and heard a podcast.
The similarities between webcast and podcast are several. However, they are types of content that fulfill different functions, both being very useful for learning and making our lives easier.
It is possible to consume different types of content in different formats, and that is exactly why you can choose the right one for your type of strategy. In other words, according to your objective —selling, informing, entertaining— you choose to create a webcast, podcast, texts, images, etc.
Often, when we are going to transmit important information or knowledge, the question arises about which tool is the ideal one to interact with people. If you don’t know exactly what a webcast and a podcast are, follow this post as we’ll show you what you need to know!
Webcast or podcast?
Because they are similar, these names can cause some confusion.
While a webcast refers to various content grouped into one (video, audio and even animations), the podcast is nothing more than content in audio format.
In fact, to play these two different types of content, different types of software are also required. The webcast requires a tool to take advantage of all the features it offers, while the podcast only has a very simple audio format.
According to a study conducted by , the smartphone is an excellent companion to consume both webcasts and podcasts. That’s because the device allows us to consume these contents from anywhere and anytime we want.
Learn more about the differences and benefits of each of them below!
1.Webcast
A webcast is essentially video content, usually live, that can be viewed via . In other words: webcast is a type of live broadcast.
There is another name for a webcast: videocast. These names represent the same thing, that is, a live presentation for other people.
By having this format, it is much easier to achieve a and an interaction of those who watch a webcast. And if it is not possible to see it live, you can still access the recorded content, which is quite interesting. Thus, the content is not lost.
Learn more about the main advantages of a webcast:
- It can be accessed from anywhere;
- Reach a greater number of people;
- Allows uploading presentations;
- Integrate and Analytics;
- Allows simultaneous access to several social networks;
- Allows custom design.
And the disadvantages of a webcast? Keep reading it:
- Various technical configurations of the Internet, audio and video;
- Access to an excellent tool;
- You have to have better teams;
- lighting settings;
- Have a team prepared to solve any problem.
Webcast Examples
Webcasts can be used for various purposes. for example, benefit greatly from this video and audio content.
Many gamers also host video game webcasts, the famous gameplays, which attract several other gamers, who watch and interact with each other.
But basically, in a webcast it is possible to address any topic. Look at the example of a live broadcast of this channel dedicated to video games:
https://www.youtube.com/watch?v=IsylQsEnYyM
In addition, many news programs, conferences, events, and classes are already . And the demand for this content streaming format is just growing!
https://www.youtube.com/watch?v=3Pj-FPvM8Ac&t=6s
2. Podcasts
are audio content transmitted over the Internet. In each program, people can talk about whatever topic they want, from the latest episode of the soap opera to the economic crisis.
Therefore, the podcast works like a radio program in contrast to the fact that it is not necessarily live.
The main advantage is that you can listen to it whenever you want. You just have to download the file, transfer it to your mobile and listen to it without the need for a connection.
Know the positive aspects of a podcast:
- It presents more personal information;
- It is easily accessible;
- Allows free download;
- It has a more simplified format;
- It can be stored on any device.
Know now the negative points of a podcast:
- It does not allow many interactions;
- It cannot be very extensive, as it can become tedious;
- It requires the necessary equipment to obtain good audio quality;
- You need different editions.
As we have seen before, the webcast allows a much greater interaction than the podcast. That is because there can be live interaction, that is, in real time. And that doesn’t happen when it comes to the podcast.
podcast examples
There are a multitude of podcasts on various types of topics.
Financial education, economy, philosophy, environment and business, among other topics, are the contents that you can find in the .
The group called Las Raras records a series of podcasts with stories of people with inspiring life stories, as they say: “Stories of Freedom”. can you hear them and you also have access to the transcript of each of them.
A good example of more relaxed and humorous podcasts are those presented by the program . Here you listen to the most varied topics, in improvised conversations based on questions.
And at the end of the day, what is the best tool to increase public engagement?
As you may have seen before, the webcast and the podcast have different functions. Both can be used to encourage engagement from your audience.
Understanding the preferences of your customers and your buyer persona can help you decide on the best strategy for your business.
It may be worth using both, so that one drives the other, or even tie them into text content strategies, creating something more robust.
We hope you have understood the differences between a webcast and a podcast. If you want to learn more, check out in this tips!
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