There are many ways to measure the impact of a company, starting from its stock market valuation, number of stores, downloads, users or employees. If we take these main aspects into account, we will surely think of the usual names, Google, Facebook, Microsoft, even McDonald’s or Nike. Of course, these are some of the largest companies in the world and are leaders in each of their respective markets.
However, in terms of popularity, these factors are not always the most relevant, which is why the website made a list of the most popular brands in the world. For this, they carried out a study based on the search volume of the brands, both globally and individually in the countries.
Globally the five most popular companies are Google, Netflix, Amazon, Ebay and , while at European level the top 3 is shared Google, Ikea and Amazon, which shows the prevalence of the digital world. In general, companies related to electronic commerce lead the world, including the specific case of Walmart in Canada.
The most popular brands for Spaniards
Similarly, the study showed the result of the most popular brands by sector. The specific categories that were taken into account for this study were those of fast food, phones, appliances, clothing, and video games. In Spain, the brand that is above all others, without taking sectors into account, is Amazon. But what are the five specific brands for each vertical?
Manzana
In the telephone sector, the most popular brand worldwide is the same as in Spain, and it is none other than Apple. The apple company has always remained one of the favorites of users, despite its exclusive nature. And, although in recent years it has been threatened by the growing industry with companies such as Huawei, Xiaomi or even Samsunghas managed to maintain an important position.
Burger King
Burger King is one of McDonald’s eternal rivals in the fast food sector. And although it is not among the five most popular worldwide, it did reach this position among the Spanish. This franchise has been in Spain since 1975, being the first country in Europe where it opened operations.
Since then Burger King has established itself strongly in Spain, employing more than 23,000 people by the end of 2020. The strength with which this franchise was positioned in Spain is incredible, especially considering that it only appears in four other countries.
Dyson
Dyson is a technology company founded in , which is the second most popular worldwide, just below the German company Bosch. For Spain this is the most popular home appliance brand, his forte is vacuum cleaners. Of those that have both manual and automated models, they also have a strong focus on innovation and education.
In this way Dyson has an institute of technological and engineering studies in the United Kingdom, and an annual award on engineering designs. The company has been in Spain since 1999.
Epic Games
If you like video games, you may have heard the name Epic Games, which has been making a lot of noise lately thanks to its multiplayer game. The fame and impact of this video game, now the company’s flagship, have ensured its first place among the most popular brands in the world and in Spain, surpassing the gigantic Nintendo franchise.
This video game development company was founded in the United States in 1991, and has brought great titles Gears of Wars and Unreal, apart from Fortnite. It has its own online store where both its own titles and those of third parties can be purchased easily and conveniently.
Zara
We have finally reached the fashion and clothing sector, where the Zara brand is the most popular among Spaniards. For its part, on the world scene it would be the third most popular, behind Nike Y H&M.
Zara was founded in 1975 and sold women’s, men’s and children’s clothing. From here its continuous growth, until becoming a synonym of fashion worldwide. Likewise, the renowned brand continues to grow according to the new times, with its digital sales channel.
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