To answer “what is affiliate marketing”, let’s start with an old question: How many times have you searched for a on the Internet, have you clarified any doubts with a video tutorial or learned something valuable in an ebook?
Yes, it is that they have become fundamental pieces in the learning processes. And along with them, many business opportunities, such as membership.
But how exactly does it work? Basically, content creators who have specialized knowledge and want to share it create these infoproducts to disclose them in the digital marketl.
And here Affiliates come into play, that is, people who promote products in exchange for sales commissions, helping to reach a larger audience.
Sounds too easy to be true? Yes, but in this post we verify that this exists and that it is available to anyone who wants to work and In Internet.
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The ground for the rise of affiliate marketing
The history of It was born practically along with the sales of online products.
Since the first ecommerces emerged, the owners of the products sold virtually perceived that there was an opportunity to ask someone influential in some area to make the famous “casual advertisement”.
That still exists, of course. But when we think in the context of digital products, the need to have an intermediary helping to spread it became even more present.
After all, the only medium in which an exclusively digital product can be found is through the Internet, but Producers are not always available or “vocation” for sales.
And that’s where Affiliates come in: people who study affiliate and marketing techniques to promote third-party products in exchange for a commission.
This activity is not so recent. Amazon, for example, has had an associate program that makes the exchange between the product and the consumer since the mid-1990s.
In 2009, the Federal Trade Commission (FTC) regulated the work of Affiliates by publishing a series of .
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Who are the Affiliates?
We already understood that Affiliates are intermediaries between the content creator and the consumers, but how does this process happen?
As we have said, the marketing-affiliate relationship begins —and largely depends— with those who create digital products, such as ebooks, online courses, podcasts, applications, etc., and intend to sell them on the Internet.
In that type of relationship, everyone wins: Producers achieve a greater audience reach and increase their chances of conversion, and Affiliates earn a commission for each sale.
These infoproducts are hosted on platforms such as where Affiliates can also disclose them, in addition to having various solutions that facilitate their work.
For example, in the There are personalized links to promote and track sales, automating the entire process of assigning commissions.
Now, let’s see what types of Affiliates exist and think about which of them you identify with.
What are the profiles of the Affiliates?
The they are the referee and the authority. These classifications help to better direct a strategy, so it is convenient to see which profile you fit into and how you can better take advantage of the context in which you find yourself.
1. Referee Affiliate
He is not famous or a specialist, but he is very accurate to convert.
He studies hard, plans investments and knows how to direct his dissemination strategies according to the results of the metrics.
So, it focuses on immediate conversions and high numbers, with persuasive content, ads and advanced marketing techniques.
In addition to knowing a lot about managing paid campaigns, these Affiliates need to invest to get results.
2. Affiliate authority
As the name says, the you know a lot about your product topic and you already have a more or less recognized job in your niche. Therefore, invest in converting people who already follow your work.
It is not a rule, but the ideal is that both the presenting Affiliate (we explain it to you below) and the referee try to become authorities. That is, work to build a valuable relationship with the audience that will give you a solid base of leads with greater chances of conversion.
Therefore, in dissemination strategies, a good content relevant to the and initiatives to nurture the audience.
3. Affiliate Introducer
It is an influential person who is not necessarily a specialist in the product, but who manages to use his image in favor of disclosure, such as influencers.
The most interesting thing for this type of Affiliate is to invest in their followers, after all, it is an audience with which they already have a lot of credibility.
Strong strategies in and product reviews are good options.
Can Anyone Work With Affiliate Marketing?
now that you know you may be wondering: is it my thing?
We have good news!
Anyone can become a good Affiliate. Actually, the only prerequisite for that activity is to be over 18 years old.
Other than that, it’s nice to have some familiarity with products and digital marketing strategies (we’ve got great tips for that in this guide)!
Also, it is worth noting that an Affiliate can perform better if they have some characteristics, such as:
- You like to learn: At the end of the day, you will need to study a lot about affiliate marketing for beginners and understand about lead conversion strategies, the niche where the product fits, techniques ofetc.;
- You have the ability to communicate: Well-written texts, well-explanatory videos and engaging posts make a lot of difference. Therefore, people who study about good communication practices already have a positive point;
- It is persistent: Although many Affiliates have quick results, that is not a rule; it all depends on the chosen niche, the availability of time to dedicate to promoting the product, among other things. Therefore, it is important to be persistent and not give up if the results are not immediate.
The 4 types of payment for commissions for Affiliates
So let’s move on to a part that will surely interest you: sales commissions.
In affiliate marketing, the percentage of the commission is set by the Producers.
That has a lot to do with the type of content and the difficulty of attracting consumers: the easier it is to sell the product, probably, the lower the commission and vice versa.
In addition, the Producer can define the type of commission payment. In some cases, the Affiliate receives by sale, others by conversion, by clicking on the link (even if the purchase is not completed) or by viewing the promotional content.
Below, you have the 4 most common commission payment types in the largest Affiliate platforms.
1. CPA (Cost Per Acquisition)
The CPA is the most used commission payment system.
In it, the Affiliate receives his percentage whenever someone consumes the product, buying an ebook, enrolling in a free EAD course and so on.
2. CPC (Cost Per Click)
In this model, the visitor does not necessarily have to complete the purchase. It is enough for him to access the exclusive link of the product so that the platform understands that his disclosure worked.
However, here the commission percentage is usually lower, since the profit for the Producer is not guaranteed.
3. CPL (Cost per Lead)
This term is famous in the world of digital marketing.
Note: lead is a potential customer, that is, someone who is no longer a random visitor on the website, but a real business opportunity.
For a user to stop being a visitor and become a lead, they need to go through a conversion process, such as subscribing to the newsletter, providing contact information, downloading some valuable material, etc. That is, you must show that you really have an interest in the product.
In the CPL, whenever that happens, the Affiliate receives his commission.
4. CPM (Cost Per Thousand)
Finally, there is the CPM, although it is not as common.
In this model, the Affiliate receives the commission whenever 1,000 impressions are registered from the public, such as visits to the website, clicks on the sales link, among other criteria defined by the Producer.
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Step by step to be a good Affiliate
Understanding what affiliate marketing is can provide you with great opportunities to earn money. However, as in any other professional activity, you need to play your part well to have results.
Thinking about that, we have prepared a step by step to be a good Affiliate. Let’s go?
1. Choose a good affiliate program
First of all, choose a reliable affiliate platform with a wide range of products.
Thus, you manage to choose a path where you can find more affinities, and that guarantees a more solid and valuable dissemination strategy.
2. Affiliate yourself with a specific niche and with valuable products
Did you find an ideal program? Excellent! Now it’s time to choose your digital products.
Normally, there are no limits for the affiliation, but a good advice is that there is consistency between the niches worked.
In other words, do not try to join everything you find along the way.
Preferably, opt for a single area and choose value products that make sense to you.
Oh, a tip: on the platform, you can evaluate digital products by some indicators, such as:
- Satisfaction of users who have already bought a certain material;
- Product temperature, that is, how it is being received in the market;
- Commission percentage for the Affiliate;
- Quality of the information that the Producer made available at the time of registration (which normally gives clues about the quality of the disclosure materials).
3. Create an outreach plan
not only from and good intentions will live the Affiliate. This activity also requires a lot of planning.
Therefore, what do you think if you develop a disclosure plan before putting your hand in the dough?
First, do some research on digital outreach techniques to define your of affiliates. Issues such as:
- ;
- Definition of buyer person;
- Selection of the digital channels that you will use;
- Creation of a blog and/or website;
- Format, style and language of the contents;
- Periodicity of each digital initiative;
- Definition of .
4. Produce good quality content
With everything ready, it’s time to really put your affiliate marketing strategies into practice.
For that, there is a sovereign law: digital marketing is done with valuable content, that is, that really gives something to the person and contributes to progress in the purchase journey.
To achieve this result, the contents must be personalized, based on studies of…
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