What is ASO? SEO for Apps –

Google Play and App Store have more than two million apps and every day they increase by about 3,500 new apps. In addition, a surprising fact is that in Spain alone 4 million apps are downloaded per day and according to a Forrester report, 63% of apps are discovered by users through searches in app stores, which means that searching in these stores has become the most used method to discover and download new applications.

If you also want your app to be downloaded and stand out in the app stores, you will be interested in knowing what it is ASO, SEO for apps. stay to read this post because we tell you everything you need to know to position your app.

What is ASO positioning?

To clarify the entry topic, ASO (App Store Optimization) fulfills the same functions as the . In other words, while an SEO strategy is concerned with getting a brand to rank among the top places in search engines, ASO is responsible for positioning mobile applicationsbut in their virtual stores (Google Play Store and App Store).

The main objective of ASO is to generate that more people can more easily and quickly find the applications they are looking for, without the need to go to the next page. The idea is that, once the app is found, the user does not hesitate to install it and thus the brand obtains a conversion in its favor.

What is ASO positioning for and how does it work?

As we said before, the main objective of the ASO positioning is to get more users to end up in the company’s app by appearing among the first search results, to later achieve more downloads. To do this, the ASO positioning It works through two types of actions:

On-site positioning

Is about all the actions that the company can apply in the app store itself, trying to capture the search intentions of users. This includes the proper description of the app and its features, its icon, keywords, categories used, or screenshots provided to users as a preview.

Offsite positioning

Is related to external criteria. Among them, the popularity of the app stands out (the more users download it, the higher it appears in the search ranking), the number of reviews it receives, the click-through-rate (how many users click on the download link) or its popularity in social networks. Promotion in social networks is vital for a good ASO positioning.

How to ASO: ASO Ranking Factors

In order to make our ASO positioning strategy be effective it is important that they take seriously the ranking factors for our appnote that a will be more qualified and will be able to give you more effective results thanks to their experience, the factors are the following:

Title

In the title it is important to take into account the following 3 points:

• It is recommended that it be short since it is easier to remember and the user takes less time to search for it.
• must contain as minimum one keyword (keyword) to get better visibility for the user.
• Must be an attention-grabbing title and that it is related to the theme of the game as much as possible.

Description

To have a correct description for our mobile application we must know:

• The limit is 4000 charactersbut, the text must be short and neatand always explaining the theme or utilities.
• Description is recommended. as attractive as possible to get more attention from users and achieve a conversion.

Categories

We must select the category that best suits our application since people also search for applications by filtering categories, and it is a way to obtain good visibility in that same category.

Review

The more positive reviews and ratings the greater your popularityIn addition, applications with good ratings are more likely to be downloaded by users.

Images or screenshots

To select which images to put next to our description we must select the make them more conspicuous such as how is the application in use or what is the purpose of the application.

Choice of keywords

We must use all that are related to our application, but without exceeding since it could be a reason for a penalty and that would lower our positions.

Positioning of mobile applications in the Google Play Store

To carry out a strategy SEO positioning efficient on the platform Google Play Store for Android We must take into account 3 extra important factors for the positioning of our application:

downloads

One of the most important factors is that the more downloads have your application better positions you will get on the platform.

Antiquity

Google Play gives importance to the portfolio of applications that you have already created, publishing your first application is not the same as publishing your tenth, since the latter will be easier to position.

google-plus

A factor exclusive to Google Play are the Google +1 or likes to understand it better. The more +1 the application has obtained, the more possibilities there are to reach better positions.

Positioning of mobile applications in the App Store

The ASO optimization on IOS is different from that of Google Play, and here we show you the factors to take into account when implementing the ASO positioning in the App Store:

app name

There is a field for the name of the app 255 characters in which you must include the name of the application accompanied by keywords for its correct positioning.

App Description

It is the field that must be used as a marketing weapon to sell the application and its functionalities. The description is required to be short and catchy for it to become a download.

Icon

The application icon greatly influences when it comes to generating installations by users, so it is recommended that it be a good icon and uniform in all app stores, to help generate branding.

Keywords

It is very important to do strategic use of keyword selection. From Apple, it is recommended to use unique and non-generic keywords, taking advantage of the 100 characters that are allowed. It has been emphasized that using the name of the competition can be grounds for expulsion for breaking Apple’s rules.

Category

Unlike the App Store, Apple allows you to include the application in a main category and in another secondary in the event that the application fits into two categories.

Screenshots

This factor greatly influences the user’s decision process to download, as this way they can get an idea of ​​what the application is like. The App Store allows upload up to five images.

It should be noted that one of the most important factors in the ASO positioning is he conversion rate, which in this case are the installs and uninstalls of the application, and this factor is important for any App Store, be it Google Play or the Apple store. In addition, it must be emphasized that the more installations and the faster they are achieved, the better positioned the application will be. Equally important is the factor of uninstalls, since it is very good that the apps are installed, but it is not so good that the uninstall rate is high, since it is an indicator that the application does not satisfy what the consumer wants.

→ We remind you that in What We know perfectly how to improve the reach of your apps so that they reach more users. If you want more in-depth information about the ASO positioning .