The Google Ads certifications are official accreditations that guarantee both basic and advanced knowledge of the Google advertising campaigns.
to achieve some of these accreditations it is necessary to have passed knowledge tests being mandatory to renew them every year so that they are in force, so we make sure that we are up to date with the news and new implementations that are carried out on the Google advertising platform.
To perform these tests you have to be registered within the platform Academy For Ads (it is totally free) so that you have access to study material such as evaluation tests.
With the certifications in force we can also choose to achieve one of the google partner badges available for companies and that we will detail later.
What kind of certifications are there from Google?
there really a certification for each type of campaign, so you can endorse each of them after having taken the exam. You can find the following certifications on the main page of Academy For Ads:
How is the evaluation system?
For get any of the certifications necessary take an exam. Most of the questions are Type test to choose an answer among 3 or 4 available options, there are some questions that can also be True or False responses or even some can be multiple answers.
How long are the exams and what score is necessary to be certified?
Depending on the certificate you want to get, each exam has a time limit to finish it and you have to have a minimum number of correct answers to approve it. The exam You have to finish it before the set time. because if not, it is considered unfit.
We detail below the maximum time and minimum answers necessary to pass it (all this information is also available in Academy For Ads)
CERTIFICATE Nº QUESTIONS CORRECT ANSWERS EXAM TIME Fundamentals* 65 52 90 minutes Search 100 80 120 minutes Display 100 80 120 minutes Mobile 70 56 90 minutes Video 74 59 90 minutes Shopping 63 50 90 minutes
*This certificate is mandatory to obtain any of the other
Tips for preparing for Google certification exams
At Academy For Ads Do you have the study material? necessary so that you can know the operation and the characteristics of each of the different campaigns.
We also recommend that you visit blogs and watch videos where the management and particularities of each campaign are discussed so that you have a more complete knowledge about them.
Make sure, however, that the sources what visits are as current as possible because the advertising platform has updates and these blogs may be outdated if they are not updated.
If you have some friend or within your company there is a user with some certification You can also consult him as he will detail how each of the campaigns works.
When you are taking the exam, we also recommend that you write down the questions you have doubted so that you can verify it with the study material since when you finish the exam, it does not detail you that answers were incorrect and you will not know for sure if the answer provided was correct or not.
Y if you suspend any of the exams, don’t worry because you can repeat it the next day to re-approve.
Advantages of having the certifications
Without a doubt, self-taught managing an advertising campaign is the best way to learn how the Google Ads advertising platform works.
However, if you have these certifications We previously ensured that its operation is better known. In this way, they can avoid some mistakes that can often be done in an advertising account, either at the configuration or management level.
In addition, having the certifications gives your potential clients greater security since you have the necessary knowledge to manage their advertising account against an agency that does not have it.
Google Partner Badge
The certifications They also serve so that a company or advertising agency can achieve the google partner badge.
This badge serves to certify that the agency has experience and knowledge necessary for manage Y get the most out of to the investment made in advertising campaigns.
What is the difference between Google Ads and Google Partner Certifications?
This difference is very simple and has to do with the difference between people and agencies. Anyone can access the Google Ads certifications, which will be credited individually in the certification that you have completed.
An agency will be eligible for Google Partner badges by meeting the following requirements:
- Count within the agency with people who have valid certifications.
- Meet a minimum ad spend within 90 days and achieve significant global ad growth and revenue.
Depending on the volume of advertising accounts, the investment, the number of users who have the certifications and the results achieved eligible for the Google Premier Partner badge.
In What Agency specialized in Google Adswe have the google partner badge with certifications in Advertising in searches, display, Mobile, Video Y shopping. You can check it out on our profile. .
If you are interested in position your website in natural results in google search too we are specialized in this area. You can learn more about what we can offer you.
Also we share What we know through our blog where we deal with different topics such as , or even the . We encourage you to visit it and leave your comments.
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