The customer has always been fundamental pillar of any business. Without them none would work. It is true that thanks to new technologies and certain innovations we now have the good fortune to be able to know what they think and how they act. We have the possibility to ask them. We have tools to segment them for different reasons and offer them only what interests them. We can address them by name (even if they are thousands), we have more ways to retain them… but, although there is more talk about it now, the customer has been and always will be the backbone of all businesses.
We have many situations where take care of customers: when it comes to capturing them, when it comes to serving them, when we want to retain them… Today many companies believe they have a Customer Service spectacular and it may be that you have the means to do it, but consumers often go through real ordeals to be able to contact these companies. Click-to-Call is one of the best solutions to alleviate this problem, yes, as long as it is executed correctly.
What is Click to Call
Click to call or click to call currently has two meanings. On the one hand, it is a opportunity given to the customer to contact with the company that has it installed and, on the other, the the customer leave the phone number and that the company makes the call.
In the first case it is a widget (application or program that gives access to different functions), in the form of a button that allows web visitors to call your company from their PC, phone or tablet with just one click. They can call from anywhere in the world without additional charges.
exist three different versions of digital communication with this button: Click to Speak, Click to Talk or Click to Text. In this case, the user connects with another person in real time, as long as the call is made during their working hours.
In the second case and more common, it is also a widget, but in this case it is requests a free call from the business to the user who has left his data.
When is click to call useful?
Let’s talk about this situation. The customer sees something on the web that interests him and You want to acquire more information or solve doubts. You see a button that allows you to do this on a day and time that suits you, so you decide to leave your name, your phone number and the time you want to be contacted. Sometimes, there is also the possibility of marking those matters in which you are interested or leaving space for you to state the reason why you want to be called.
For the customer, the call is free and, on many occasions, you can choose if you only want the call or prefer a video chat in which you can view the person who contacts you. Companies can have this internal service, in which a commercial or person in charge is in charge of answering these calls or they can contract the service to a call center, which will have previously been instructed.
These call buttons are inserted in any type of web, but they can also be placed in blogs, in electronics, in videos… The best thing is that it is a completely safe method of carewhich does not require additional downloads (in some cases Flash).
https:///chat-tools-customer-service-2019/
What is needed to have a Click to Call on the web?
The first thing is have the service of a programmer make this service. To install it you need HTML code, CSS and Javascript plugins.
Then you will need to customize your button:
- The esthetic that the web button will have.
- What phrase Lets put: Do you want us to call you? We call you for free! When do you want me to call you?, We call you, etc.
- The phone number that will be displayed when the customer receives the call.
- The telephone lines in which the calls are answered. For example, fixed and mobile numbers, but those with special rates are ruled out.
- contact hours. For example, We make calls from 8:00 a.m. to 9:00 p.m.
- And any other data that you think may be of interest to users when leaving their data.
Either of the two modalities (make a call or receive a call) are highly recommended for all types of companies, but, above all, for eCommerce, since They allow you to increase contact requests with potential customers. Any contribution of value translates into benefits, that is, into sales, but, as I said at the beginning, Click to Call is a formidable tool, as long as the call is returned to the user as indicated. It is useless to have call buttons if we do not respond to the needs of our customers.
Miguel Ángel Blanco Cedrún, CEO and Founder of Spain Business School.
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