What is e-commerce in 2022

The electronic commerce It is an industry that has been growing by leaps and bounds for years. But in the last two years he became a essential business model so that all types of commerce can continue to operate.

In this article we are going to see what the meaning of this concept is today, its main advantages and the keys to being successful in ecommerce.

The classic explanation of , also called ecommerce, is the sale and purchase of products and services online.

This means that all kinds of physical products (for example, clothing, books or food) can be sold as (for example, ebooks, gift cards or downloadable designs).

At the public level, it is possible to sell directly to the end customer (B2C model, business-to-consumer) or also to other companies (B2B model, business to business).

Learn more about the types of e-commerce with this post:

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Today, this definition of ecommerce continues to add various digital media that we access from the continuous evolution of the online universe. Like, for example, the so-called mobile commerce (commerce via mobile devices) and the social commerce (transactions from social networks) with trends such as live stream shopping (live sales sessions).

4 main advantages of electronic commerce

Electronic commerce has innumerable advantages, but I want to focus on those that today cause a higher impact for the seller:

1) You sell while you sleep

There is no greater desire for every trader, right? Selling online, through an online store for example, allows you to have your business open 24 hours a day, 7 days a week.

2) You expand your market

Online sales allow you to reach more people in different territories, since your business is not tied to a certain geography. Your client does not necessarily have to be close, but can live on the other side of the country.

3) Lower fixed cost

Electronic commerce has much less fixed cost than a “physical” business, since it requires a smaller structure to manage it. For example, it is not necessary to pay the rent of a place on the street with all the expenses that this implies.

4) An unlimited world

Just as there are no restrictions on opening hours or customer locations, e-commerce has far fewer space limitations. For example, it is not necessary that everything you sell enters the shop window or the racks of a store. You can offer much more variety of products in one place!

Keys to success in e-commerce

Today, there are some very important points to keep in mind so that online sales work successfully for your business. Let’s see them!

Use a platform that offers a good user experience and is technologically robust.

It is important that the channel you choose to sell online can integrate payment and shipping methods. This will facilitate the sale, preventing them from abandoning their purchase in the process.

Convey confidence to your potential buyers. It is key that the people who visit your site have enough information to and finalize your purchase.

Remember that they will not be able to see the product in person (or touch it), so it is important that you have certain topics covered, such as:

– (with type of material, measurements and use).

– (with a variety of angles and that one of them is with the product in use).

– Clear shipping costs (if you can offer free shipping, you will have more chances of making the sale!).

– Transparent and understandable exchange and return conditions.

– A page with the that new buyers may have.

I offered a good . This will help you have satisfied customers who want to buy from you again and also recommend you to their acquaintances. This includes, for example, meeting delivery times and delivering products in good condition.

If you can also surprise your client with something extra (a a personalized card or a surprise gift), you will surely win her heart.

Plan a good one to bring qualified traffic to your site. It is important that you not only seek to bring many visits to your store, for example, but that these people are part of your target audience.

For this, you need to be clear what is the target of your brand and so you can build campaigns that you know will reach them in the right way.

I took into account the . As we saw at the beginning, the online universe adds more and more digital sales channels. And if you add to this the physical stores that your business may have (whether they are local on the street or showroom), the points of contact between your customers and your brand continue to multiply.

For this reason, today it is of utmost importance that you keep a consistent brand identity and message in all those channels in which your potential clients can access. For example: online store, Instagram, newsletter, etc.

Electronic commerce in Argentina

The growth that is seen every year in electronic commerce in Argentina and the world is exponential. The context of the pandemic, without a doubt, greatly accelerated the incorporation of people (both sellers and buyers) who were still undecided regarding this modality.

Now in the new normal, more and more people are using the tools offered by the digital world to grow their business. In fact, according to projections, by the end of 2022, electronic commerce will have generated around 5.4 billion dollars worldwide.

Don’t hesitate anymore it’s time to enter the world of e-commerce and start selling online. has a which is really worth taking advantage of.

And if you first want to be inspired by examples of successful stores, be sure to visit the . Luck!