When you manage a website, call it a blog, a static page or an online store, like domain, web traffic and hosting. In this post I will explain what is a hosting, what is it for, how many types exist and basically everything there is to know about hosting, also called web hosting.
If you go to your trusted search engine and type the word “hosting”, you will find a lot of specialized guides. But the reality is that little is said about hosting in e-commerce. For , it is necessary to choose a service of hosting for e-commerce that guarantees the stability and security of your business or, better yet, an e-commerce platform that already includes it.
Therefore, in this article, I will also give you some tips on how to choose the ideal web hosting to always be online. Lets start by the beginning…
What is a hosting?
A hosting is the place on the internet where files, codes, emails, images and texts remain that make up a web page. We could say that hosting or accommodation, in Spanish, it is the “virtual terrain” in which you will be able to build your website and always keep it open to receive visitors.
A company that offers a hosting service for websites allows other companies to use space on their servers to store important data and information. In that sense, small businesses that do not have large servers can have the speed and storage space necessary to:
- Pages;
- Records;
- Systems;
- Information;
- Images and videos.
In addition to direct hosting from the provider to a third party, there is the so-called reseller hostingwith which professionals who serve several clients, such as agencies, web designers and freelancers, can also offer a good quality service.
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Difference between hosting and domain
The domain and hosting usually come hand in hand when creating a website, since both are essential, but they are two very different concepts. As we saw before, hosting or web hosting is the place in cyberspace where all the components of a web page are stored; Secondly, the domain is the address with which we will be able to access the website from the browser’s address bar.
Each web page must have a unique domain (something like mimarca.com.mx) so that users can visit it and there, see and interact with all the information that is hosted on a hosting. It’s much clearer now, isn’t it?
Anyway, I leave you here a post in which you will learn everything about domains and you will be able to know how to get your own domain for your web page. 👇
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How does hosting work?
When you open a browser and type a web address, from any device with an internet connection, what happens is that a connection is created with the on which that site is hostedso you can navigate in it.
All websites have one made up of numbers, but since it would be very difficult for users to remember all the IP addresses of the sites they visit frequently, that is why domains were created, which I told you about in the previous section.
A) Yes, when you write the address of a web page, what happens “behind the scenes” is that the browser goes to the hosting where it is hosted and look for the IP address of that domain, in order to show you all the information that is there. All this happens in a matter of seconds!
What is hosting for?
In a nutshell, hosting is responsible for keeping a site up and available so that it can be visited from anywhere and at any time. But in addition, web hosting has other functions such as:
- Storage email accounts for your brand, for example hello@brand.com;
- toast security in the transfer and storage of user data;
- Improves performance and speed loading of web pages.
5 benefits of choosing a good hosting
After understanding how hosting can directly influence your website, it’s time to highlight all the indirect benefits that hosting can have for a website and for an e-commerce.
1. High site availability
The math is very simple: if there is no user traffic on the website, there will not be many visits or sales either. Therefore, every second that a server is down and the site is unavailable, it means that your potential customers stop accessing your page. The worst thing is that, if they are users who still do not know your brand, the chances of them coming back are very low. Therefore, make sure you hire a stable hosting service to strengthen your business.
An important recommendation: beware of 100% uptime promises (that is, the time the server keeps the site running) from various hosting providers. The odds that this figure will be lower, even if it is 99.99% availability of the site, are very high. In this sense, it is better to set expectations in advance so there are no surprises later.
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2. Page load time
Taking into account that the web hosting you hired works well and that the site is available 99.99% of the time, the second point you should look for in a hosting service is the page loading speed.
If the site loads pages quickly (a good average is seven seconds or less), the chances that a visitor will stay and even buy, if it is a virtual store, are greatly increased. On the other hand, when the load is slow, many of these people who until then were interested in the products offered, will surely end up leaving the page and looking for the products in the e-commerce of the competition.
Therefore, it is essential to ensure that the load is fast. This is achieved by resolving technical issues such as the location of the server or servers used.
💡 Type: in this content you will learn .
3. Security for users and the company
Putting the focus especially on e-commerce sites, it is necessary to understand the particularities of . If we see the scope that a website has to sell products, we must take into account some key points related to its security, such as:
- The payment processing it must be done without disclosing private credit card data;
- The user registration data they cannot be transferred to other companies;
- The use of cookies It should be feasible as it allows for better tracking of visitors who have already entered the site.
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4. Good organic position in search engines
When you invest in the development of a website and quality hosting, one of the objectives is reach users and potential customers without having to pay advertising for it. A stable hosting service for your site is essential for this to happen.
Therefore, in addition to working on SEO within the pages and content of the site, ensuring efficient hosting will also have a direct impact on the results of your site.
5. Better brand reputation
If you have a company that sells products or services online, your e-commerce must have a good reputation to be recognized. So, continuing with the four previous points, by hiring a good web hosting, e-commerce will have a positive impact on the construction of your brand.
If the website is easy to use and loads quickly, both potential customers and Google will understand that the brand is of quality and trust.. In this case, the saying “the first impression is the one that counts” is very true. While satisfied users tend to speak highly of e-commerce and become brand loyal, the opposite is also true for users who receive a poor experience.
Types of hosting
When you start looking for options to host your website, blog or online store, you will notice that there are several types of hosting. Each of them is suitable for a certain type and size of website. Next, I explain the differences:
1. Shared Hosting
shared hosting allows you to host information from several sites in the same place. However, even sharing the server, each account has certain resources, which makes shared hosting a great option for those looking for a more affordable solution.
For websites that are just starting out, it is worth choosing a good shared hosting provider.
2. Hosting in the cloud
The cloud-hosting o Cloud hosting is hosting that use multiple servers to get information from different places. This means that if one of the servers fails, another is activated so that the website hosted there continues to function.
One of the great benefits of cloud hosting is that it reduces website crashes and helps maximize uptime (uptime). It’s also a good option for pages in the early stages of development, as it makes it easy to grow to scale.
3.VPS
VPS hosting works as a virtualization technology in which a server has several virtual servers isolated from each other. Thus, the resources are fully dedicated to each one.
This makes VPS a great option for those who want autonomy in setting up ever-growing sites, but don’t necessarily need a dedicated server, which I’ll explain below.
4. Dedicated server
Dedicated server is an exclusive hosting service that offers the possibility of making specific and technical configurations. This also guarantees advantages such as: freedom to install systems, more storage space, availability and flexibility. Unlike the previous ones, this is a physical service that is made up of hardware Y software.
By having all the resources of the dedicated server reserved, It is a great option for websites and virtual stores with a lot of traffic. and consolidated in the market.
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What is the best hosting in Mexico?
In the digital market, there is no shortage of hosting options. Bearing this in mind, I share this list of Top 8 Web Hosting Services Availablealong with some relevant facts about each:
1. Hostinger
It is a great option for those who are new to the digital world and do not have much experience in the…
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