To attract more consumers to your business, it is essential to think about how you communicate with the public. Currently, one of the most used formats is streaming, so today we are going to talk about what is streaming Y how the streaming business works so you can rethink of your business.
If before the conversation was based mainly on text and image ads, today the trend is to promote video content, due to the high engagement of the audience with this format.
Thus, it is important that you know the details of stream and how to implement this form of digital distribution.
Let’s go?
What is streaming?
The term streaming refers to the technology of transmitting data over the Internet to which users can access without having to download them previously.
The content published in this format is loaded at the same time as it is consumed, which reduces the waiting time for users and provides almost instantaneous access to the audio or video material.
With streaming, it is possible or previously recorded, without archiving the data on mobile devices such as computers, smartphones or tablets.
The technology has been around for a few years, but its popularization occurred after the optimization of broadband, since, for instant access to occur, it is essential that the Internet connection enables fast loading and transmission of data.
In keeping with the dynamism of the changes in the digital world and the consequent transformations both in the production and consumption of online content, there are several companies that have decided to commit to the streaming service. Among the most popular are Netflix, YouTube, Spotify, Disney Plus, Amazon Prime Video and HBO Max.
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Business and streaming
You should already know that making money from streaming isn’t just for big companies. Even a small business can gain an advantage by offering streaming services to promote and through lives, for example.
In addition to being a simple and attractive form of content for users, streaming enables interaction between the audience and the producer, in the case of live broadcasts.
But the question that keeps going around in our heads is:
How to stream?
Here we are going to show you 3 great platforms suitable for livestreaming and how to do it step by step. It is about of , Y .
1. Stream on YouTube
1. On YouTube, click your profile picture, then click YouTube Studio.
2. In the top right, click the Go Live icon.
3. YouTube will verify your account. To do this, select your country, choose how you prefer to receive the code and enter your phone number.
After receiving the code, just write it in the indicated space.
And ready! Your account is verified.
4. After clicking Continue, several boxes will appear with information about your account. In the “Live stream” box, select Enable.
Now just click Go to live control room.
5. The next step is to write the information about your transmission. Define basic information like title, privacy, category, and description.
When you click create a streama screen will appear with a transmission key that you will use later.
6. Now, to start streaming on YouTube, you need to download an encoder.
And what is that? An encoder is software or an app that takes your content and converts it into a digital format for streaming on YouTube.
by the platform with which the transmission can be made. Among them is . And we will use it as an example.
7. Open OBS and go to Settings at the bottom right. Then click Broadcast. Under Service, select YouTube and paste the stream key you received.
8. You are one step away from finishing the OBS setup, just select the video source. To do this, go to the Sources column, click on the + symbol and select Video Capture Device. Click OK on the next two windows. Clever! Your image will appear and just click Start broadcast.
Go back to YouTube Studio and click broadcast live.
Are you in live!
To finish, click on End Transmission.
2. Stream on Facebook
1. On Facebookopen your main page and go to the part of What are you thinking? > Live Video (either live video).
2. On the next screen, select the camera you will use for your broadcast, front or rear, if you are recording with your smartphone.
3. Make sure to activate the camera on your computer.
4. To customize, on the left side, you can write a title and description for the video and choose where you want it to be shared (timeline, group, page or event).
5. When you’re all set, click Go Live (or Go Live), wait for the countdown, and start streaming. Pay attention to comments and questions to respond whenever possible and keep the audience engaged.
6. To finish, click the button end transmission and define if you want to keep, hide or delete the video from your timeline.
7. You can also do this transmission through encoding software. With this option you will have more resources, even the screenshot. For that, by clicking on live videoselect the option Connect (or External Device) at the top of the screen.
8. Copy the link that appears, enter the chosen software, configure the details and click broadcast live.
3. Stream on Instagram
1. To stream live on it is also very simple. Start by clicking the icon + in the upper right corner and choose the option live video (either broadcast live). When you start the broadcast, some of your followers will be notified. This is a social network strategy to attract audiences to your broadcasts!
2. When you start streaming, you can select whether to use the front or back camera.
3. At the bottom of the screen you can choose to use a filter, if you want to make the transmission more informal, fun and personalized.
4. After that, start the video, start promoting your content and don’t forget to interact with the viewer.
5. After finished, you can save it to device memory or let it disappear from the app.
Be careful when streaming
As you can see, making a live stream is simple! You just have to have an Internet connection and a camera that records in high definition.
However, you must take some care so that the streaming business really look professional and make a good impression on viewers.
1. Audio
In the case of recorded videos, it is possible to add subtitles and edit the audio if you have any problems during the recording.
However, if you are live streaming and for some reason the video sound is static, poor quality or there is a lot of external noise, there is no way to fix it.
By using only the microphone of the camera itself, the chances of this happening are much greater, since it picks up all the sounds in the environment. Even in a quiet place, this can affect quality quite a bit.
To guarantee the clarity of the audio of your material, it is interesting to invest in a microphone, lapel, USB or any other format that suits your purpose and your pocket. The investment in this equipment does not need to be high and the benefits of using a microphone for streaming are worth it.
2. Lighting
In regards to the it is also important to pay attention to some details to avoid unwanted shadows, blurry or dark images.
If the environment where you are going to live broadcast is artificially lit, it will be easier to control the incidence of light and change the conditions as necessary.
In the case of a naturally lit environment, check the intensity of the sun so that the content maintains quality from start to finish.
To avoid sudden changes in lighting during streaming, avoid sunrise and sunset periods and give preference to times when sunlight is less intense, to avoid shadows on the face and the recording environment.
3. Devices used
As we have mentioned before, there are few tools you need to start, but for the result to be good, it is essential to have a camera that produces images in HD – whether on the cell phone, the computer or the tablet.
It is no use having a great product to launch, making a streaming intended to spread it and, at the moment, the image cannot convey all the quality and professionalism of your business.
4. Internet access
The streaming it is only possible thanks to the speed of the Internet. Thus, to share content in this format, it is necessary to be very attentive to the quality of the connection at the time you are recording.
If the broadband is slow or fails, it will not be possible to transmit the data instantly and this can expressly affect the experience of the people who are watching, leaving a bad impression of the content.
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How to make the most of the streaming business?
Now that you’ve learned how streaming works and how to make your streams continuous, it’s time to start using that technology to generate income!
For that, we prepared some tips.
1. Online courses
If your goal is to develop and sell online courses, the streaming business can be very important. First, find a that offers this service.
For users, it is much more interesting to be able to access the content instantly, without having to spend time to download, or space on the computer to store all the classes.
With such simple and quick access to the material you are selling, it is easier to attract the attention of consumers.
2. Webinars
The they are also a type of live broadcasts!
The difference between them and the videos published on other platforms is that you use your own page to make your broadcast.
In the case of new entrepreneurs, it is important to avoid direct advertising of your product in webinars, since people still do not know your business enough to be interested in such specific content.
Start by educating your audience, sharing content that adds value and demonstrates your knowledge on the subject. In this way, you begin to gain recognition as an authority in that niche and attract new consumers.
If you already have one you can start thinking about product promotion webinars and usage demonstrations, among other more targeted aspects.
3. Live Product Launch
In the same way that you can benefit from the use of streaming to promote your products, it is also possible…
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