Are you looking for ways to publicize your new business or digital venture? Would you like to start having a presence on social networks? So today is the day to learn what Twitter is!
We tell you that it is one of the in the world, in which short publications can be made and which, in large part, have the objective of communicating news in real time.
The social network also represents a profitable method for businesses and brands to interact with your customers or prospects as it gives them access to a large audience.
we tell you how twitter works and the entire universe of this unique social network.
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What is Twitter and how does it work?
Twitter is a free microblogging social network that is basically used to send short messages of up to 280 characters.
According to in January 2022 Twitter already had more than 436 million active users per month.
Its biggest advantage is that anyone with an Internet connection or a mobile phone can access the platform and post messages quickly and easily.
If you are just starting out in the digital world, creating a Twitter account is a good way to promote your personal or business brand, communicate with potential clients and share quality content.
LThe ease of being able to express some information in a few words and the speed with which it reaches other users have made this one of the most used social networks globally.
are you interested?
Before getting down to work on your new account, We show you why it is worth entering the Twitter universe and take full advantage of the benefits of this popular network.
Let us begin!
Twitter Features
Let’s look at some relevant Twitter features that can help you better understand how this entertaining platform works:
- The principle of communication between Twitter users is based on following other users. If you find an account that interests you, you can follow it and retweet its content. The followed person does not necessarily have to follow you, but in case their account is set to private, they will have to accept your request in order to access their content.
- The number of followers of a person or account can be classified as a ratio to measure the popularity or reliability of an account. The more followers an account has, the more trustworthy the source of information that was tweeted is considered.
- Twitter users can also send private messages that can only be read by the recipients and not by their followers.
- Accounts can be managed as protected or private, that is, not open to the public. Only followers can see contributions from a protected account.
- In order to increase communication between users, Twitter allows dialogue between users. You can use the @ sign to tweet directly to an account.
What is Twitter for?
beyond knowing what is twitterit is essential to understand its functionality and how to take advantage of it.
In addition to having the possibility of accessing content that interests you and interacting in real time with millions of users, Twitter serves to give visibility to your business. Through this network you can advertise and get good customers.
So let’s look at some other ways Twitter can be very useful.
1. Stay on top of trends
One of the great phenomena created with the use of Twitter are the Trends or Trending Topics, which are established from the most searched and commented subjects or profiles on the social network.
In this way, they become a great advantage for the business, since they bring important data, such as knowing what people are talking about and what is fashionable, and take advantage of them to better dialogue with the public and keep the product/service updated.
2. Sell your products or services
Your profile is the perfect showcase to display all your products in a very subtle and educational way. With a tweet you can inform potential customers of everything you offer, as well as valuable content that helps them resolve their doubts and concerns.
3. Create a good brand image
Constantly sharing content and interacting with your audience through Twitter will contribute to your personal or corporate brand.
4. Get closer to your audience
Twitter also serves to build closer communication with your audience, complement your customer service and answer questions from buyers or interested parties.
5. Network
With Twitter you can meet other businesses or entrepreneurs in your sector and achieve alliances or collaborations where both parties benefit.
Networking is a good way to make your business known and get your products to reach influential companies or users who, by having thousands of users in their accounts, will be able to contribute to boosting your business.
6. Share knowledge
do you produce a good but outreach strategies are not working? Twitter can be an excellent way to increase your web traffic .
you can share your or also the link to some interesting content on your blog and (why not?) a direct link to your website.
7. Broadcast news in real time
If you are participating in relevant events to promote your digital entrepreneurship, Twitter is ideal for disseminating these types of events and getting this information to many people in real time.
8. Know your customers
One of the great advantages of Twitter is that it is a network that promotes social conversation. With these particularities, you will be able to use it to interact much more with your customers and find out what their preferences and needs are. This way you can target your products or services precisely to what they demand!
9. Observe your competitors
By having a Twitter account, you will be able to monitor and analyze what other entrepreneurs or competing businesses do and, based on this data, detect opportunities for improvement, satisfy specific needs or find any gaps or weaknesses they may have.
10. Advertise with Twitter Ads
Twitter Ads is the advertising tool offered by the social network for entrepreneurs and businesses to promote products and services through ads in different formats.
Thus, it is possible to increase the number of followers, attract traffic to a blog or website, gain notoriety, increase clicks and conversions, generate more engagement and promote specific events.
It can be advertised under three types of ads: promoted tweets, promoted accounts and promoted trends.
Ads are delivered to users based on information they provide to Twitter and their overall activity or actions, such as who they follow and what type of content they tweet and retweet.
Learn how to open a Twitter account
Shall we start tweeting? Not without first creating your account! So let’s go:
1. Enter the website of
2. Choose how to register, it can be using your email or your phone number. In either case, you’ll be asked to confirm via email or text message.
3. Once you have filled in some information, such as date of birth, you will have the option to put a profile picture and describe yourself (you can also skip these steps and do it later).
4. Next, choose a username. The platform notifies you if it is available, since no two can be the same, and gives you suggestions based on your name. Anyway, you can change your username in the account settings at any time.
5. Clever! Now you can customize your new account settingsto, for example, receive recommendations and emails about your activity on Twitter, allow others to find you, receive personalized ads, etc.
Twitter Dictionary: 9 basic concepts you should know
Let’s review what we have so far: we already know well what is twitter and what it is for, we can affirm that it is useful for a business and we have learned the step by step to open an account.
Now let’s go to practice. As you know, the digital world has a particular vocabulary, that’s why we want to teach you a few words so that you don’t stay out and are always up to date. In addition, we answer some important questions about how the social network works.
1. Tweet (tweet)
A Tweet is the term used to define a message posted on Twitter, which can contain photos, videos, links or text. To post a tweet, the user just has to click on the “Tweet” button and write or attach the content. It is important that you know that, by default, all tweets are public, and if you want to leave them in protected mode, so that only your followers can see them, you must configure it in your account.
2. Retweet
Now it’s easier to understand what is retweetor as many people say, for short, “what is rt”. A retweet is basically sending another person’s or user’s tweet to your followers.
3. Timeline (timeline)
dowhat is tl? The abbreviation “tl” refers to the English term Timelineand it is what we officially know as Chronology. This is the way to call the space where the publications are displayed. The Twitter Home Timeline shows the most recent and relevant messages from people you follow.
4. Follower (follower)
A follower, or follower, defines who follows a user’s profile on Twitter and can retweet, like, comment or share it.
5. Lists
A list is a group of selected Twitter accounts and is used to create a unique timeline of the tweets of the accounts that are included in it. You can create your own lists (Your Lists) or follow the lists of other users (Pinned Lists).
6. Direct Message (DM)
Now let’s explain what is DM on Twitter. As in other social networks, heyou they are a private communication that you can send to users who follow you, without anyone else being able to see them. And only people you follow will be able to DM you unless you turn on receiving messages from anyone.
7.Instant Message(IM)
Direct messages are private messages that you can send directly to a Twitter user without anyone else seeing it. You can only send an IM to those who follow you, and you can only receive an IM from a user you follow.
8.Hashtag
A hashtag (#) is a word with the pound symbol in front of it that functions as a clickable label through which content is organized. Thus, when clicked, the hashtag will appear in the search bar and the posts in which other users have also used them will be displayed.
9. Trends
As we explained above, Trending Topics are the most commented topics, people or words on Twitter. The social network uses algorithms that determine trends, either in a certain place or around the world.
How to do a search on Twitter?
Searching and finding users on Twitter is very simple, you just have…
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