Surely it has happened to you that when entering a website you simply do not feel like continuing to browse it, either because you do not understand its content due to its poor design, its usability is not optimal and you cannot find what you were looking for, or simply the browsing time is terrible and you better abandon it, this highlights the importance of web design for your company, a fundamental aspect for the success of digital objectives that many overlook because they do not have the necessary knowledge in this regard. We have spoken with , experts in professional web page design and web positioning, and they have given us the main keys on what Web Design is, its characteristics and why it is important for your company.
Website design refers to all activities related to web creation, planning, implementation, design and maintenance of a web page, whether they are created using programming languages such as HTML or XML, or even adapting sites through a content management platform such as a CMS like WordPress.
However, not only technical knowledge is enough to carry out a good design, since it implies other factors such as creativity, experience, and adaptability, in addition to the fact that it must be adapted to the type of company that it belongs to, since the design of an eCommerce than that of a media outlet than that of a large corporation.
Thus, the success of web pages is largely based on their design, and it is as basic as the fact that users, with very few exceptions, tend to visit websites that appeal to them visually, so the statement of that the more functional and attractive the design of your page is, the better the result you will obtain.
How to design a web page
So that the site works properly and manages to attract your target audience must meet some essential points, whatever the category or vertical of your business. These essential features that a web designer should take into account when developing a site are:
upload speed
It is useless to have the best site in history if the load is impossible to bear, since if the loading time exceeds two seconds all visitors will end up abandoning it, even before it starts to show.
This is the first essential factor not only for a good user experience, but now it is also essential as part of the indexing of your website in Google.
Responsive
any website must be able to be displayed on both computers and mobile devices, no bugs, no design errors, no missing information.
This is not only because the use of mobile devices has skyrocketed in recent years, but also because Google has started to prioritize its mobile indexing.
Intuitive and attractive design
A picture is worth a thousand words, and the website is tangible proof of it: on your website the first impression counts, since it represents your business, and if a user doesn’t like what he sees, doesn’t trust him or doesn’t find the menus, he will sometimes leave without even seeing the content.
Your place it should reflect the same professionalism as your companyand provide a good and pleasant experience.
Clear and well structured content
In addition to the fact that the content must be attached to your business, clear, original and well explained, It should also have a structure delimited in simple paragraphs to consulta font that is easy to read and fits with the rest of the design.
SEO optimized
The organic optimization of your website should no longer be an option but a necessity, since it will be this strategy that will help you start attracting potential customers, followers, or your target audience which you will be able to capture through search engines such as Google.
As you know, the first search results are the ones that get the highest number of visits, and if your website is not updated and optimized for , it will not appear indexed and you will lose all those that you will surely have to search for by paid means.
As you can see, the web creation process is not an easy thing, however, It is always better to turn to professionals to get the maximum benefit and achieve your brand goals more easily.
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