For a company or project to prosper and grow, it is pertinent to have a goal and focus on it. However, to achieve this goal it is necessary to have a series of tools and strategies in order to foresee future scenarios and how to act accordingly. It is here where acquires great importance.
When developing a marketing plan, we not only draw a direct line towards the stated goal, but also access roads with which to capture a panoramic view and be able to overcome any setback. With that said, we present a series of 10 steps to develop a complete and effective marketing plan:
Define the goal
As in any project, the main thing is to establish the objectives, and these must go hand in hand with those of the company. That is, the objectives of the company will be the starting point of this plan. Making objectives meet the criteria of being specific, measurable, reasonable, relevant, and achievable on time is very important, as it ensures a realistic and achievable approach to the project.
Define the Buyer persona
As with any product or service, when developing a plan of this type you must take into account the target, or public, to whom it is directed. To do this, a profile must be generated based on some basic characteristics such as sex, age, location, etc. Likewise, it is also necessary to take into account a , this is nothing more than the profile of that client or user that you really want to have on the site. To do this, it will suffice to generate a brief description of this person.
Background
As in any project, work or thesis, the background is a fundamental factor. Thanks to this, it is possible to understand where the idea or project comes from, where it is going, and the different factors that have influenced it from its conception to not being concretized. Allowing in this way to be able to direct the plan to be carried out towards a solution for these factors.
Competition analysis
There are few businesses that do not have competition, but by making good use of it, they could even be useful. Thus, by knowing the plans and strategies of others, you will be able to improve the chances that your project will pass and continue to grow. Here you will not only have to take into account the numbers that represent your brand and the others, followers, sales, etc, but also the image, reliability and security that you and your rivals offer.
scope and time
We have been talking about goals, and the scope is nothing more than that goal you are looking to achieve, be it a number of views, conversions or visits. Now to reach these goals it takes time, and this is something that will influence the development of the project and its sustainability.
Marketing strategy
Several of the points that we will mention come together here, of course, based on them you will be able to elaborate a precise strategy that allows you both to reach the estimated times and to properly manage the budget. These strategies will define the project for the client, and will create a solid base for future projects.
Budget
This is fundamental, because without capital it is unlikely that a project will take off. Therefore, it is necessary to carry out a thorough financial study when preparing a plan, where you will take into account the flow of income, expenses and other variables of money so that the project can be maintained.
Profitability estimation
Now let’s talk about profit, having established a good budget, it only remains to estimate the profit that the project will leave. To calculate this estimate, it is necessary to take into account the customer traffic that is going to be presented, as well as that of these sales visits. Without a doubt this is the most encouraging part of making the plan.
continuous improvement
At this point we can say that it is the evolution of the marketing plan as it is developed. I mean that at this point the idea is to determine the possibilities for improvement of the project, and anticipate measures on them throughout the project.
Synergies and Exits
Creating synergy means that through the interaction of two strategies that complement each other we can generate a more outstanding result than these separately. This could help save resources in developing the plan. On the other hand, it is important to take into account the possibility of exits, or Exits, in case the project does not meet its objective.
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