The privacy and Internet security It has become a real challenge for companies, which are constantly looking for new mechanisms to combat cyber threats that put Internet users’ personal and financial data at risk. Different tools have come to light at this time to prevent incidents such as the malicious use of information provided on networks or electronic espionage.
One of the best-known and most standardized examples on the market is the one that managed to implement Google Chromewhich for many years has identified those websites that do not have -or do not- have the HTTPS Protocol, the safest version of HTTP protocol.
What is HTTPS and how is it different from HTTP?
HTTPS responds to the acronyms in English for Hypertext Transport Protocol Secure (Secure Data Transfer Protocol, in Spanish), while HTTP means Hypertext Transfer Protocol (Internet Original Data Transfer Protocol, in Spanish). Both protocols allow the transfer of data between servers and users, but their main difference lies in the level of security with which the data that is being shared has. In other words, they differ in the way that data is transferred.
with an address HTTPa page is in a higher state of vulnerability and could be an accessible target for a hacker to read or modify any information sent through that website (for example, the bank details of a customer who makes an online purchase), which would leave the user very unprotected.
Instead, an address HTTPS takes care of send the data already encrypted, as well as from check requests made by Internet users. With this action, it is prevented that someone can access the information stored there, being only the client and the server the ones that can enter and transfer data. To ensure that your website has this security system, it is necessary to previously install a SSL certification.
Step One: SSL Certification
The SSL certification takes care of encrypt established connections between the web browser of a particular client and the server where the website to which that client wishes to enter is hosted, so that all the information exchanged between both parties is not easily accessible to third parties in any way.
With this certificate, you protect the following data:
- registration information: name, address, email address, phone number
- Data of ID: email address and password
- Data of payment: credit card number, bank account
- forms of inscription
- documents charged by customers
In this sense, if your website applies the SSL Certification, it will have important advantage over those who do not have it: ensure the privacy and security of both customers and their partners; reduces the risk of hacking, theft of data and information and the improper use of the same; generate a positive impact when it comes to Google search ranking factors; build trust in users by identifying that access to the website is secure; improves the performance of the web through the use of the HTTP/2 protocol (which allows reducing the loading times of a website); offer a professional appearance; and, mainly, it will give you authority and reliability to your eCommerce.
How to get the SSL Certificate to go from HTTP to HTTPS?
Your web host may offer HTTPS security, but you can also request an SSL or TLS certificate from a certificate authority and install it. There are different types of web hosts and each one has its own process for installing and updating SSL/TLS certificates. You need to find out which web server your website is using and follow the instructions to install and update the certificate.
There are several options, some free and some paid. For example, the non-profit organization Let’s Encrypt has granted SSL certifications free of charge and easy to install since 2015, thus becoming a true ideal alternative to payment services (whose rates vary depending on the provider) to obtain these certifications.
Many third-party web hosting providers also issue, install, and renew SSL and TLS certificates. You can use any web hosting provider in combination with Google Domains, such as Bluehost, Shopify, Squarespace, Weebly, and Wix.
It’s important to put attention on These certificates must be renewed periodically.
To learn more about options and steps to follow, you can consult Google, which will guide you step by step.
To what extent does the migration from HTTP to HTTPS affect the SEO of a website?
Google Chrome has been detecting websites without SSL Certification since the Chrome version 68 (dated July 24, 2018), which gives an indication to Internet users that those sites that still have the HTTP protocol are not safe to browse. Since this warning exists, users show less confidence in HTTP pages, to the point that many directly avoid or block them.
If your website migrates from HTTP to HTTPS using SSL Certification, the performance of the will benefit in the medium and long term: While it won’t automatically drive improvement in search results, not having a security certificate does put you at a progressive disadvantage in Google’s ranking, as the engine prioritizes HTTPS sites over HTTP.
Therefore, if you want to be cool and sell, it is important and worth taking the step to add a yes to your website 😉
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