Possibly, if we started a debate about who has won the battle of the browsers in recent years, there would be no doubt who you prefer. Google Chrome is, par excellence, the star browser of most mortals, despite the fact that MozillaFirefox come hot on his heels. However, I would like to introduce a new browser that is here to stay, and to to star in the technological news: .
Brave: less ads, more privacy
To speak of Brave is to refer to a web browser based on Chromium (the open source project from which Google Chrome obtains its source code) created and founded by Brendan Eichthe ex-CEO of Mozilla and founder of JavaScript, in collaboration with brian bondyearly 2016. A browser with ad and tracker blocking abilitywhose differential advantage is that of share less data with its advertisers to protect the privacy of its users.
Advantages of Brave
In addition to the differential advantage of blocking ads that we mentioned above -and that directly eliminates the need for any type of ad blocking extension-, Brave allows you to browse faster and more safely, saving on average, according to its creators, 0.5 GB of mobile browsing by not having to load ads. Focusing on removing components that hinder excellent web browsing, such as intrusive scripts, ads, or session tracking components, this browser remove the so-calledmalvertising«a type of advertising that, unconsciously for us, installs malware on our computers.
Brave’s relationship with the Blockchain
And if there is no advertising… How is Brave monetized? brave proposes a new advertising model based on non-intrusion. For the founders of this browser, intrusive advertising, in addition to generating a high degree of rejection by users, is not acceptable. However, the original advertising model was.
What is the OBJETIVE?
Brave seeks to find a fair revenue model for content providers, without interfering directly in the user’s navigation, in such a way that, instead of offering the more ads the better in our browsing sessions, it benefits both parties, without hindering none. In other words, it provides a advertising exchange that allows advertisers to buy advertising space and users to pay attention to themalways in a non-intrusive way.
Users can choose between paying nothing or seeing ads; not have ads and contribute with micropayments to the supports (to the websites) through bitcoin wallets. Or they can receive advertising, voluntarily, and in that case: the support stays for a part and the user himself would collect another part: the advertisers will pay for the ads with the BAT currency (their own currency) and the users will be compensated for seeing ads.
And, thus, the , the base technology of cryptocurrencies, comes into play.
In this way, the BAT currency allows to eliminate the traditional approach in which digital ads move today, through the tracking of cookies and browsing histories, combining and delivering ads locally from a catalog of inventory of advertisements and offers. Thus, in addition to promoting the privacy of the user, without any other tracking, improve ad awarenesssince it is the user himself who chooses the type of ads he wants to see, paying more attention to each one of them.
Content creators register their websites and , and users load BATs into their wallet and spend them on their favorite or most visited content creators, so if you spend 70% of your browsing time looking at Amazon, then the 70% of the BATs in your wallet will go to Amazon. Simple, right?
BAT: the cryptocurrency created by Brave
Brave created its own cryptocurrency which it called BAT (Basic Attention Token), and put it to work on the market, selling 1,000 million BATs for a total value of 35 million dollars.
What do you think will happen?
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