YouTube course to learn how to create your own communication strategy on the platform, and apply the knowledge acquired to your YouTube channel from scratch.
Appearing on social channels as a brand is a key point when it comes to generating trust among users, as well as being a key strategic point when interacting with the audience.
Therefore, it is essential that our product or service have its own space on this social network. Of course, always being in an appropriate way in which the business objectives are aligned with the communication objectives of the brand.
Throughout 10 classes we will see different aspects with the aim of being able to optimize our YouTube channel communication strategy to the maximum.
To do this, we will know how to statistically quantify the data on the use and penetration of this social network in Spain. And it is that despite the fact that it seems that YouTube is a social network focused on the Millennial public, we will see that this is not completely the case.
We will know the different publication formats and we will be able to get the most out of it in terms of content quality, knowing the dimensions and weights of the publications.
You will be able to learn how to audit YouTube channels and identify existing opportunities to develop your content strategy, and you will learn about the best tools on the market that will help us manage different aspects of the communication plan on YouTube. In fact, despite the fact that each module has a different tool, there is a specific module in which we add several of them, very important when it comes to managing and monitoring YouTube accounts.
We will immerse ourselves in the advertising world that surrounds YouTube. We will know how to create an advertising campaign on YouTube and at the same time we will know the advertising possibilities that a content creator or youtuber has, to collaborate with brands and be able to monetize their content. If your intention is to monetize through sharing content on YouTube, this is your module ;).
We know the importance of raffles. For this we have shared a tool that will help you a lot when it comes to managing the winning moment of any draw on YouTube.
We will combine theoretical classes (which I assure you will be fun) with practical classes and we will be able to develop our communication strategy as we progress through the course.
One of the objectives of this course is that once finished, we can manage any YouTube channel, be it a brand or a personal profile, and that we put into practice all the tricks learned in each of the 10 modules.
You also have a series of documents, templates, links of interest and tools that you were possibly unaware of, so that they are part of your day-to-day life and can provide maximum value.
And it goes without saying, but of course in case of doubt or question, we are on the other side of the support form waiting to answer you. Any questions that come to your mind, go for the course!
Remember that if you will have access to everybody the courses and you can also enjoy everything from .
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