It is absurd that at this point we explain to you what it is Zaraand what is its importance in the world of fashion and, of course, of eCommerce: you know perfectly well the power of the star brand of the gigantic commercial emporium of Amancio Ortega. In fact, not long ago we told you about the crucial role it played in the , hand in hand with other great recognized brands of the Galician group, such as , .
That is why in this article we will focus on trying to analyze in detail how their eCommerce and its application, that thousands of people around the world use every day and that have become references for the entire sector thanks to their advanced functionalities and a characteristic design that has set trends for other online fashion businesses. What grade would you give Zara online?
Zara online: an unusual distribution with very complete information
When you enter the website, the first thing that catches your eye is the main menu layoutsince it is located at the left. Available options are Last week, Woman, TRF, Men, Kids, Stories Y Join Life. It is an eCommerce that prioritizes finding clothes quickly.
The models are constantly renewedbut every product sheet has several photos, expandable. Includes the size and color options available for each itemas well as a brief description of it. Also, if you scroll you will see an option to complete your look with compatible garments that match.
Refering to Customer Support, it is noted that Zara belongs to a global group. You can solve incidents by telephone (Monday to Friday, from 8:30 a.m. to 8:00 p.m. and Saturdays from 10:00 a.m. to 4:00 p.m.), through or by contacting the profiles of . Perhaps I miss that, in addition to Facebook and Twitter, they have a presence on other platforms. Finally, the web is in the official languages (Spanish, Galician, Catalan and Basque) and in Englishan element less common than it should be in large companies.
In addition, the Zara online store has a very appreciable functionality, which differentiates it from many of its competitors: a size recommender that helps the user to choose the ideal size based on biometric parameters, such as their age or body class, and that It concludes by reporting what percentage of users were satisfied with their purchase.
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Payment methods and delivery terms at Zara online
In Zara’s eCommerce you can choose between various forms of payment and shipping. The accepted methods are credit card, PayPal, Affinity Card (of the Inditex group), gift card, subscription card, and Apple Pay. Means such as cash on delivery or bank transfer are not accepted.
On the other hand, you can customize shipping timeswhich will be free in the Peninsula from 30 euros or, for any amount, as long as you opt for store collection. The Standard shipping it will take between 2 or 3 working daysalong the lines of the market, although you have the possibility of using the service Next Day for supplement of 3.95 euros and the Same Day in Madrid, with which you will have your purchase at home the same day that you place the order for a quantity of additional €5.95 (Only available in Madrid).
In any case, returns are always free, and to complete them you can choose to take your purchase to one of the brand’s physical stores, ask a courier to pick up the garments at your home or, if you prefer, take them to an office.
Zara online app: the spirit of a brand brought to a mobile application
If you found yourself in front of the Zara app with its logo covered and they asked you which brand it belongs to, it is quite likely that you were right.
Zara has been able to bring the distinctive features of its company to mCommerce: simplicity, elegance and agilityin addition to that bland-at-the-par-than-sober chromatic mix bianconera that has managed to infect many other fashion websites.
The product sheets have a large number of quality photographs, complete descriptions and the possibility of being shared on social networks.
The structure of the application is not so obviousespecially for presenting at first glance sections with names as equivocal (or little explanatory) as «Green Rack», «Orange Mood», or even photographic and catalog sections such as, for example, «Pictures», which merge with many others. more classic, such as the typical Women, Men or Children.
Some thoughtful content for the most fashion fansbut that can confuse and bore those who simply want to look for a specific item of clothing.
In any case, the presentation is impeccable, although in certain sections, and in certain mid-low range mobiles, the overabundance of quality images can be slow and, directly, lack of loading of some contents.
Zara’s app has some other weak points, like the lack of ways to sort or filter the results within each category, as you can see in the opinions of the users of its Android app.
As other positive aspects to highlight is the presence of extra services, such as the geolocation when it comes to showing the closest physical stores, a barcode scanner or the possibility of sending a gift card without leaving the application itself.
The Zara mobile application is free, is available for Y .
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