The virtual world is a great window to boost your business. Between the steps to create a website What you must follow is defining the objective you are looking for with it, knowing your audience, hiring a hosting and domain, working on the content and disseminating it. Learn more about this process with us!
If you are considering taking your business or project to the internet or boosting the online presence you already have to generate greater results, then it is time for you to know the steps to create a websitethe tool that will become one of your best presentation and sales weapons.
And so that you understand how to make it possible, first I will explain how it works. So read on and don’t miss any details.😉
What is a web page?
Simply put, when we talk about a web page we refer to a section within a website that contains information on a specific topic.
In the case of businesses that have one, it is considered a virtual representation of their physical stores, since it meets the same objectives: show products, inform prices, answer questions and even sell, having as special characteristics being active 24 hours a day, having a greater geographical reach and that customers buy without interacting with sellers —to name a few—.
In 2021, the , so the creation of a well-structured company represents an excellent opportunity to attract new prospects and close more and more sales.
What is a web page for?
When one and is enabled with what is necessary to reach the ideal consumer directly and carry out secure transactions, it produces a series of benefits not only for businesses, but also for the users themselves; for instance:
- It works like a big permanent ad: presents the products and/or services available and promotes the purchase decision, 365 days a year.
- It gives visibility to the brand within the digital environment: You can position it within the first pages of search engines and regional, national and international environments.
- It allows to know precisely the consumers: monitors their behavior through analytics tools to identify which path they follow before and after buying.
- Create memorable experiences: It allows visitors to quickly find the information they are looking for and makes it easy for them to purchase in simple clicks.
- Respond to new ways to shop: You can incorporate technology to make the minimum effort, such as being adapted to purchase from mobile devices or providing immediate customer service.
10 types of web pages
Although a web page can give the option to buy from it —as mentioned above— you should know that not all of them have this power. There are several types that respond to different needs:
- Corporate.
- NGO and/or non-profit.
- Online store or e-commerce.
- Educational.
- Financial services.
- Blog.
- Briefcase.
- Forum.
- Seeker.
- News.
Below is a brief explanation of each. Ready? 🚀
1. Corporate
It only provides information on the business model, that is, its organizational philosophy, history, work team, experience in the sector, job opportunities, events in which it participates, location, contact information and any other related information.
2. NGO and/or non-profit
Its goal is to collect money, signatures or other resources to support a certain social cause. In her the initiative for which the donation is requested is explained and people are persuaded to generate action.
3. Online store or e-commerce
Its objective is to sell goods or services through the Internet, therefore it is essential that it be orderly and provide confidence when presenting its products, prices, promotions, payment methods and purchase and return processes.
It is a clear example, it is a that allows businesses to market their products and boost their returns through its analytical and management tools.
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4. Educational
It contains resources, information, and materials on topics that people want to learn — free or paid — and provides courses and lessons through videos, images, text, and presentations. This type also includes those developed by schools to teach virtual classes.
5. Financial services
Banks make it available to their customers to carry out various operations: make transfers, check balances, request payroll changes, invest, download account statements, report theft or loss, among others. They generally work with a username and password.
6. Blogging
It is a page where articles on a particular topic are managed and published. It is ideal to demonstrate knowledge and experience in any area and they usually include a comments section to build community with readers.
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7. Portfolio
It is ideal for professionals to display work and show off their projects. Designers, photographers, illustrators and programmers are just some of those who take advantage of it the most to demonstrate their knowledge and access job opportunities.
8. Forum
It works as a space where people share ideas, answer questions and discuss topics of interest to them. It serves to encourage analysis, share knowledge and in itself, create a community where everyone is willing to contribute and help.
9. Finder
It is a huge database, where when typing keywords or key phrases, large amounts of information are thrown. Help Internet users find the answers they are looking for in a matter of seconds and the best example that can be mentioned is Google.
10. News
It works very similar to the blog, only with the big difference that it keeps disseminating information in real time and daily updates its publications with what is recently happening in sports, economy, technology, society and more.
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Having said that, It is essential that you also know that everything will fulfill its main function if and only if it is developed and implemented correctly. So for you to achieve it, now I tell you how to make a website, step by step.
10 steps to create a website
The first step for the creation of a web page to be a complete success is to carry out an excellent planning, since the process not only involves technical aspects, but also strategic ones. Thus, users will find it really useful to fulfill their purposes —making purchases may be one of them—, and the business, its expectations.
In this sense, The steps to create a web page that you must necessarily follow when entering this project are:
- Register the domain.
- Choose a host.
- Select a platform.
- Define a goal.
- Know your target audience.
- Work on the content.
- Make it intuitive and navigable.
- Optimize for search engines.
- Do usability tests.
- Disseminate and promote.
How to create a web page?
1. Register the domain
The will be the URL of your web page, that is, the address with which users will find it on the internet. And to have one, you must access a domain registrar to validate that no one else is using it, register it and pay for it.
Keep in mind that and is also part of the identity of your businesssince it is the way people will know you on the internet, so it is recommended that:
- Keep it short and easy to remember.
- Integrate a keyword related to your business model.
- Have an extension according to your objective. In commercial pages the .com is the most used.
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2. Choose a hosting
In addition to , you should know that hosting is a service that will allow you to host your website on the Internet. All the information (code, text, images, videos…) of your portal will be stored in this and for which you must also pay.
Hosting service providers offer you different plans so that you have one that suits your needs. So before choosing one, evaluate aspects such as:
- Allowed traffic.
- Technical support.
- Bandwidth.
- Hard drive space.
- Control Panel.
3. Select a platform
To build your page you will need a content management system (CMS) or an e-commerce. And although both are tools where you can create, organize, publish and delete the information you handle, you need to know their difference.
While a CMS only allows you to manage content —texts, images, videos and this type of resources in general— An e-commerce is a system that focuses on since it integrates functions such as: inventory management, user administration, payment methods, shipping options and everything necessary for online marketing.
Whichever you choose, in the market you will find several options that are becoming easier to managebecause its characteristics allow:
- Apply optimization techniques for organic search.
- Add extra features in the form of extensions, plugins and themes
- Build very complete pages with their modules and additional resources.
- Create content tests in multiple languages.
- Customize pages with various elements (comments, social networks, colors, etc.)
- Scale the page if needed.
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4. Define a goal
It will be useless to have the technical elements ready if your web page has neither head nor tail, so it is crucial that before configuring it and creating its content, and based on this, you develop a coherent structure.
Analyze what its purpose will be and take it into account to define its sections, messages, narrative and even graphic elements. CWith this you will avoid the mistake of including too much information and you will make it logical as a whole.
5. Know your target audience
Don’t forget the audience! Know their needs, objectives, challenges, aspirations, ways of interacting with the platforms, what they feel identified with and even the words they use to communicate, It will serve as a roadmap to create a web page that responds to all this.
To get to know the target audience of your business, you can rely on interviews, research and conversations with potential or former customers. There is no one better than them to explain what they want, how they want it and when they want it.
6. Work on the content
The content of a web page works as a hook to capture the attention of consumers and as an invitation to make decisions, so intelligently use text, images, photos, videos, forms and calls to action.
7. Make it intuitive and navigable
Regardless of whether your page looks nice and has the right content, if users find it difficult to use, or simply don’t understand it, they will leave. And this is…
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