12 strategies to attract visitors to your online store

You finally decided and, after several days organizing your stock, loading products and perfecting the design, you know that the time has come to open the door to the virtual public and attract visits.

These first months are going to demand hard work and, at times, you are going to feel somewhat discouraged, since the sales volume may not be what you imagined at first.

To achieve the sales you need, it’s crucial to attract as many potential customers as possible. To achieve this, we suggest applying these 12 strategies to attract visitors to your online store:

1. Apply good SEO practices
2. create a blog
3. Pay ads on Google (Google Ads)
4. invest in branding
5. Harnessing the power of social media
6. Do email marketing
7. Work with affiliates
8. Include collaborations with influencers
9. Use the elements offline
10. Expand your network of contacts
11. produce free materials
12. Write articles for other blogs or websites

Create your online store for free!

Before taking note of these tips and preparing to increase the sales of your , take advantage of the tips that the creators of the Dasha Cloud Store share in this 4-minute video:

1. Apply good SEO practices

SEO (search engine optimization), translated into Spanish as search engine optimization, refers to the strategies that allow your content to appear in the first results of search engines.

Optimizing the content of your website will allow you to be the first option for those people who are searching for your product or service on Google.

Some specific actions that you can apply to attract organic visits to your store are:

• Use both in the title and in the URL and in the descriptions of your products the keywords that people use to search for what you offer. Here we leave you one that you need.
• Get in touch with blogs or websites related to your field so that they put a link to your online store. This action makes you relevant to Google, as other sites quote you.
• Analyze user search intentions. To do this, write in Google or another search engine the keywords related to your product or service, take note of those whose results are more focused on the purchase and optimize your store with those keywords.

2. Create a blog

Having a blog with informative or educational content related to your field is an excellent complement for your e-commerce.

Let’s take an example: if you sell, you can create a blog where you write articles that answer the frequently asked questions of your potential clients: what care should be taken at home to preserve wood crafts? What are the decorative trends in wood for 2022?

This type of text attracts more visits and if readers find your content relevant, they may be encouraged to buy. Then take advantage of your blog articles and take them to your online store.

Learn more with this guide:

Article

💡 Did you know that you can highlight this content in your store with a button? To learn how to do it, we bring you our tutorial for .

3. Pay ads on Google (Google Ads)

Google Ads (previously called Google Adwords) is the paid tool that brands use to advertise on Google and allows you to create different types of campaigns, depending on the objectives of each business.

These are the results that we usually see with the word “Ad” when we do a search on Google.

This is one of the strategies most used by online stores to attract visitors and with this you will discover how to put together successful campaigns.

4. Invest in branding

When we talk about , we refer to the process of building a brand, that is, to the definition of its identity, its values ​​and purposes.

If you get people to remember and search for you directly without using generic keywords, you will attract visitors with a high probability of becoming customers.

Some branding actions that you can start applying are:

• Choose a short brand name, easy to remember, pronounce and write, and related to your product or service.
• Define what is the differentiating element with your competition.
• Create a memorable slogan.

5. Take advantage of the potential of social networks

If your target audience is on Facebook, Instagram, TikTok, YouTube or any other social network, your brand has to be there!

Post relevant content for your audience, from promotions to tips for using your products, and share a link that takes them directly to your online store. In this way, you will attract more visits to your website.

Here are some articles and resources to help you get the most out of social media:

6. Do email marketing

E-mail marketing is an online communication technique, which consists of sending emails to be in contact with your audience.

Through these e-mails you can inform your potential customers that you have launched a new product or service, that there is a promotion in force for a short period of time or that they can participate in a .

Through these communications you share links that take readers to you and, in this way, attract quality visits to your virtual business.

Learn all about this strategy with this e-book:

7. Work with affiliates

Affiliate marketing consists of attracting visitors (and potential customers!) through intermediaries that work as allies of your brand.

If you want to apply this strategy, we recommend you create a database with people and brands that can recommend you and even resell your products through their blogs and, in exchange for a commission.

Learn more about it:

Article

8. Include collaborations with influencers

This is a practice that has gained popularity in recent years: a person recognized by a specific community recommends your products or services through their social networks, and this translates into visits to your brand’s online store.

Although it is a strategy that implies a significant investment of resources, you do not necessarily have to hire a powerful celebrity. You can do like the owners of the Wild City cloud store and focus on working with micro-influencers.

Find out what the Wild City experience was like:

Article

9. Use the elements offline

This strategy consists of publishing the URL of your online store in all the physical components of your business:

• The entrance to your physical premises or showroom
• printed on the
• your business cards
• Mugs, keychains, stickers and any other advertising product (merchandising) that you are going to send as a gift
• The uniform of your collaborators

See how Macarena and Micaela Axelrud do it —:

10. Expand your network of contacts (networking)

Do you remember that in the previous point we talked about including the URL of your online store in your business cards? Well, this is the time to use them.

Networking consists of expanding the network of contacts with the aim of generating business opportunities.

Attending events related to your niche is a great opportunity to talk about your business and invite people to check out your website. In this way, you will attract visitors to your online store.

11. Produce free materials

Think about the needs of your audience and offer resources to help them solve problems. With this type of material you will capture their attention and, in the appropriate spaces, you can put a link to your online store so that they can visit it.

For example, suppose that a constant query from your public is what special care must be taken to preserve them and maintain their properties for longer.

In this case, you can create a checklist to download for free, detailing the steps to follow to keep the soaps in perfect condition for a long time.

Create a PDF with the material and do not forget to include a link to your virtual store so that readers know about your business.

In addition to checklists, you can:

12. Write articles for other blogs or websites

To carry out this strategy that allows you to attract visitors, we recommend that you make a list of blogs or websites related to your field and offer them to write an article on a topic that you master.

If the narration of the text allows you to make a specific mention of the products or services you sell, you can take the opportunity to put a direct link to your online store. If this option is too forced, include the link to your website when you sign the article.

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To close this article, we want to invite you to implement these strategies to attract visitors to your virtual business, measure their results and then put the greatest effort into those that best represent .