Today we are talking about the BCG parent company, or the Boston Consulting Group, which places our products and services on an axis of market growth and market share.
But first, let’s remember that today ends the , with two classes in which we will see how the statistics work, and the tools for developers.
And it’s also time to remember that today is the last day of the “Boludays”, a week of discounts on all my projects to celebrate 7 years of podcasting, in which all subscribers will have a discount every day .
Today you have a 90% discount on , a failed subscription recovery platform for membership sites. Totally recommended! Here is the link with the discount
And now yes, we are going for the Boston Consulting Group Matrix, which classifies the products according to their position in the market based on two variables or axes:
- market growth: It is an external factor. Is the market expanding, booming? Are you established and mature? Is it on the decline?
- Relative participation: Are we market leaders? Do we have a small percentage? Haven’t we even launched?
From here come the four types of products in the matrix, I leave it below to print or fill out:
As you can see, we have four types of products or services:
- Star: Positioned in an expanding market in which we have a large share. It must be promoted and prioritized until it becomes a cow product.
- Question mark: Expanding market in which we have little participation. We must make decisions because it will become a star or a dog.
- Cow: Low-growth or already mature market in which we have a large share. It allows us to finance new flagship products.
- Dog: Low growth market, low share, low margin. They are usually failed attempts or obsolete products. They tend to disappear.
I recommend that you spend a few minutes reflecting on which quadrants of the matrix you have products in, in which you don’t, and if that responds to a strategic decision made consciously, or if you can improve it to be more stable in the face of changes in demand, supply or of the sector itself. I hope it is useful to you!
As always, thank you all so much for your five-star ratings on , on , and , subscribing to and for being there, on the other side. Without you this would not be what it is, without you this simply… It would not be!
Gentlemen, here is the program! It’s Friday, so you already know what it’s about: Rest, relax and recharge your batteries, because we return on Monday with more and better: Your questions, the protagonists of the day. Until then… Very good weekend!
Facebook Comments
Disqus