Last Wednesday, October 14, the event took place in the Old Estrella Damm Factory in Barcelona. This is the second edition of an exclusive event organized by which only 300 people from the digital world could attend by invitation. In it, three presentations were offered and the best 22 innovative projects in the digital field were presented.
Rubén Bastón makes a selection of the Top 3 projects:
Presentations by 3 benchmarks in the digital sector
At 7:00 p.m., the attendees began to settle into our seats while, observing the colorful catwalk, we speculated what that show could bring. The presenter began by introducing the event and the general director of IAB SPain, Antonio Traugott, thanked the attendees for their appearance and thanked the organization for the effort and enthusiasm put into the event. We continue with three papers very interesting of three benchmarks in the sector:
– , Global Head of Digital and CRM at SEAT.
– , Communication & Marketing Digital Brand of Desigual.
– , Managing Director Spain & Portugal of Google.
Between many other things, highlighted the importance of productivity, talent and time to market in a company. In addition, they gave a fact that shows the importance of the world Mobile in our lives: we look at our mobile phone on average 1,800 times a week.
22 innovative projects in the digital field
The event continued and began to present the best 22 innovative projects in the digital field chosen by the jury. Below we explain them and you can read a brief summary of each of them.
1-
Do you go out partying with your friends and end up just wandering around hoping to find them? Tired of going to festivals and dancing alone and abandoned the latest hit of your favorite group? Well, Pepsi brings us a solution: a mobile application to find your friends at festivals. And how will they indicate their position to us? Well, since they do it, in a big way, with a drone!
How can it not be one of the best innovative projects in the digital field?
two-
Practically all of us have experienced the moment in which a part of our mobile phone does not work correctly: the battery fails, the screen is damaged, the mobile phone is scratched… Well, the solution comes from Finland: Puzzlephone. This company enters the list of innovative projects because allows you to buy the mobile phone by parts or modules so, when a part of the phone fails, you can just buy that part and…fixed!
3-
Dear parents, among the innovative projects of the Mobile gateway you have found the application that will make your life easier. Sproutling is an anklet for babies that, through a mobile application, monitors the activity of the newborn. It is capable of informing us, for example, of the heart rate, the state of mind, if the environment and the temperature of the room is the right one or even tell us how long it takes to get up. That’s how it tastes!
4-
This application is among the innovative projects because it can save us a lot of time for those of us who live in a big city where parking is, more and more, a great adventure. wazypark helps users in your community find free parking spaces comfortably and quickly. In addition, in order to increase the number of users that make up the community so that there is more and more information, they will have the possibility of earning money for informing about the parking space that they leave free.
5-
is an application that we allows us to have a person do any errand or delivery in urban areas. «You ask, we go«, that is the slogan used by the creators of this, which is among the innovative projects of IAB Spain. The user connects to the application and requests a “glover” (Glovo assistants). Once in contact with one of them, the user explains what errand he needs to be done and the “glover” does it in less than 60 minutes. You no longer have an excuse!
6-
This application is for the little ones in the house. There are innovative projects in the digital field for all ages! It is a children’s application created by Hotwheels that lets kids know how fast their toy cars are going. In addition, it is possible to hold competitions with friends to see who is the fastest.
7-
“Sproutling” we have told you that it is an application to have more information about babies. Now, among the innovative projects, we have the same idea but for cars: “Be your car”. Monitor the status of a car simply and easily. You connect an OBD-II device to your car and connect via Bluetooth with your mobile phone and you will receive all the information of your vehicle in the application.
8-
After the great success of the Go Pro “First v1sion” arrives. It is a high-definition camera that is embedded in a sports shirt. Imagine what it can capture and everything in the first person and in a comfortable and simple way.
9-
“Search the value of X in this equation”. Do you remember those exercises? How much would the fucking X be worth? Now with Photo math it’s incredibly easy. Is application is among our innovative projects as it is capable of solving mathematical problems in real time just by photographing the operation.
10-
Having a hard time finding the perfect pants? Do you try on ten pants before buying the final one? This ends with Body Metrics, «the tester of the future«. This startup is among the innovative projects because it is a virtual clothing fitting room what he does is analyze the user’s measurements to recommend the garments that will fit best considering your body. Girls, the dilemma is over!
And here ends the TOP 10 of the innovative projects in the digital field chosen by the jury of the Pasarela Mobile & New Media event. We are going to continue discovering the rest of the projects that also managed to be selected and highlighted. We continue:
eleven-
For all those who at the end of the month have to carry out an in-depth study to cover their business expenses… Captio has arrived! This application is among the innovative projects to capture tickets by photo, classify them and save them to facilitate and thus improve the control of your expenses.
12-
«What if vehicles could talk?«, That is the question that this company poses on its website. With this mobile application you can connect your car, through the license plate number, with the rest of the vehicles. In this way, when entering this community, you can be in contact with any registered vehicle through the chat offered by VehWay.
13-
(MyTaxi CEO) started the performance by singing a romantic song. Fotocasa facilitates the process of finding a home for all those who have an Andoid Wear smartwatch Thanks to your new app. This application is designed so that the user can receive notifications of their home searches on their watch to facilitate and speed up this often tedious process.
14-
Christmas is coming and with it the dilemma: what gift? What do I buy my partner to make him/her happy? Tiny Books is among the innovative projects because it allows you turn your WhatsApps into a paper book from €14.95 in case you want to remember your most important conversations.
fifteen-
«The world’s first smart suitcase«, so says the company BlueSmart. Thanks to the connection established between the suitcase and your smartphone through a specific application, you will be able to control the weight of the suitcase, recharge electronic devices or lock and unlock the suitcase among several other options, that is why it is among our innovative projects. ¡Keep full control of your smart suitcase!
16-
Do you want to know what happened to your favorite team? A small summary of the most outstanding news? “11 headlines” arrives, a mobile application that is responsible for selecting the best 11 headlines related to your sports preferences previously configured.
17-
Among the innovative projects that were presented there had to be at least one that would help find love, right? Well, one of these applications is Happn. You go down the street and you come across a boy who catches your attention, what do you do? Now we have an answer: look it up on Happn! This app will allows you to find and get in touch with people you have crossed paths with previously throughout the day.
18- – Delay function
Problems listening to a game because you don’t receive the image and sound at the same time? With this application you can synchronize the audio of the radio station with the image on your television to be able to enjoy the game at the right time!
19-
Typical moment: we go with the car and we find a big truck in front of us that we want to overtake. Visibility is poor and we can’t see clearly if we can really move forward safely. What can be done? This case among our innovative projects: carried out by Samsung consists of installing a HD screen in the back of the truck what is it connected to a camera on the front so the car behind it has a clear view of what is in front of the truck. Ideal to facilitate overtaking and avoid accidents.
twenty-
Cepsa has launched its “Cepsa Pay” application to make life easier for its users when they have to go to the gas station. Through this App you can refuel from your mobilethere is no longer any need to checkout!
twenty-one-
Pay for a whole night in a hotel if you are only going to be in it for a few hours? Now that’s history, use ByHours! with this app you can book hotels by hours using packs of 3, 6 or 12 hours and pay for the time you use the hotel and no more.
22- Samoa Model
It’s about a mathematical algorithm that claims to be able to predict the number of downloads that an application will have mobile in five easy steps before launch. Do you dare to try it?
The jury of experts
These 22 innovative projects in the digital field were evaluated, chosen and presented by a jury of experts formed by:
– , Commercial Director New Business & Digital Media for TV3 and CATradio.
– , Director of Strategy & Innovation at OMD.
– , CEO of MyTaxi Spain.
– , Managing Director of McCann Erickson Barcelona.
– , General Manager at Ogilvy One & Interactive.
– , Founder & CEO of ADman Media.
–, CEO of the group.
The approach of event was fun and dynamic so we take the opportunity to thank the organization and the experts who made us have a good time and get more than one laugh with their funny presentations.
Finally, how could it be otherwise, I leave you with a phrase about innovation. This time I want to highlight : «Innovation is what distinguishes leaders from followers.”
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus