Ada Colau leaves Twitter: these are her reasons – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

They have revolutionized communication, as they offer the possibility of contacting people anywhere in the world. Not only that, but they also allow users to express themselves freely, and find like-minded people. For this reason, more and more public figures, from politicians to artists or athletes, are using them, as they offer them a reach like never before thoughtthus being able to establish a closer relationship with their followers, and keep up with global events.

However, apart from the large number of advantages offered by these platforms such as Twitter, Facebook, etc., there is something that has always worked against them: it is the same freedom that users have, since, in a space where people can say what they want, You don’t always have good things to say.

Ada Colau leaves Twitter to maintain good politics

Precisely and in consequence with the aforementioned, Ada Colau, mayor of Barcelona, says goodbye to your Twitter account. Through a Tweet, Colau has announced that he is leaving the social networknot without giving a detailed explanation of why.

I have decided to leave Twitter indefinitely. Here I tell my reasons.

I have decided to leave Twitter with an indefinite character. Here I explain les meves raons.

– Ada Colau 💜🌈🔻 (@AdaColau)

The mayor begins by explaining that she had been weighing this idea for some time, so last month he tried to stay away from the social network. It proves that he only reaffirmed his decision to step away from Twitter indefinitely. He goes on to indicate that this decision did not go unnoticed, since it is not common for a political figure to leave a space like Twitter, closing a window to public interaction. Situation that several relatives made her notice, about which she affirms that “Precisely because I try to do good politics I’m going to leave Twitter.

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“I explain. It doesn’t bother me that they criticize me, question me or argue with me, but I accept it and I like it. Politics is dialogue and debate, and thanks to the exchange of information and opinions we can improve. When Twitter started, I had a lot of that. Unfortunately in recent years it is known by all that the network has been filled with false and anonymous profiles that intoxicate and incite hatred “

With these affirmations, Colau points out the presence of a constant shadow that has clouded social networks for a long time, and that has recently intensified. Proof of this is the situation presented in the recent elections in the United States, where a violent altercation broke out inside the Capitol, triggered by certain publications issued by the former president donald trump through their social networks. A Trump who ended up being expelled from Twitter and Facebook, and ended up migrating along with a large number of his followers to the .

The tyranny of permanent presence

Following the statement, Colau denotes that in a time of crisis like the one we are experiencing, this platform can overload its users, since they are in the face of constant controversy, unnecessarily, since dialogue is not invited but rather unproductive discussion.

In addition, another phenomenon has been generated that I call «The tyranny of permanent presence»: It seems that you have to have an opinion on everything, all the time. If suddenly you don’t tweet about a controversial topic, someone comes out to say that you’re very quiet, why should I be, that it’s a shame you haven’t said anything about this or that…

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Without a doubt, social networks have become nests of fruitless discussions, where the idea of ​​censoring others is promoted more. In the same way, day after day they appear Although the big social networks strive to generate a more pleasant environment and conducive to public conversation, these toxic users continue to appear.

“The fact is that the network and the algorithm end up taking up a lot of time and energy. And on top of that, the feeling is that they distort reality: it overrepresents controversies and hate speech, it ends up almost convincing you that humanity is bad, distrustful, selfish. And one more thing: I have realized that I am also a better person outside of Twitter; that although initially you don’t want to, on Twitter it is very easy to end up getting into discussions and fights with political opponents»

On the other hand, the mayor closed her announcement reaffirming that under these exposed conditions Twitter was not a place where she could exercise the good politics she seeks to implement. So for the sake of “love wins hate” says goodbye to this network. Decision that in the end, generated an important reaction in his followers.

In any case, Colau stressed that he will continue to be present on other social networks:

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