We have talked a lot about the importance of brands and how it is essential to have a community manager who is capable of detecting and stopping possible contingencies and attacks, among other problems that can arise day by day in the comments of their publications in different . Nevertheless, It is also important that these people in charge of keeping the official accounts of the brands know how to attract and retain the publica mission that is often quite risky but can also be extremely beneficial if you know how to carry it out.
Although many of these professionals manage to make their messages go viral and carry out their daily tasks, the CM of KFC in Spain has managed to shoot up the numbers of followers of his official Twitter account in less than 3 hours! How have you achieved it?
KFC’s CM: achieve stardom through viral content
In recent months, the CM of KFC in Spain has managed to attract many followers thanks to a strategy based on viral and funny content: memes, jokes and even trolling other users that have turned out quite well and have managed to stand out among the large number of brands that show their content on this social network every day.
Waiting for the delivery man as he goes up the elevator.
— KFC (@KFC_ES)
cursed_image.jpg
— KFC (@KFC_ES)
c̶̴̴̩̱͙̟̮̘̥͎͖̥͙̟̮̘̥͎͖̥̫̊͒̑̓̀͋̀͑̊͒̑̓̀͋̀͑̒̏̏̓̋̔̕̚͝͠͝ͅm̸̨̛̹̗͇̝̹̻̯̩̩͎̗̗͍̪̯̘̒̈m̸̨̛̹̗͇̝̹̻̯̩̩͎̗̗͍̪̯̘̒̈p̶̶̘̮̯̘̮̯̌̎͋̓̒̐̑͂̃̈̌̎͋̓̒̐̑͂̃̈a̶̢̖̙͉͚̯̺͈̙͈͎̪̫̟͍͉͝ ̷̡̝͖̫͍͍͙̟̜̬̭͕̥̔̿̆̽̍͆̎͛͘̚͜p̸̸̛̛̛̛͇͍̝̺̯̟̯̞̞͇͍̝̺̯̟̯̞̞͒͒ö̴̡̞̮̱͇̜̖̝͓̠̠̥̦͇̜̖̝͓̠̠̥̦l̷̬̫̦͖̥͇͎͓̟̠͙̘̹̯̦̰̀̈̽̄̏̈͑̄͌̉̊͋͂͒͝ͅḽ̷̨̖͉̫̣͈̟͍͉͖̝̝̝̏ͅo̷̷͚͍̜̘͚͍̜̘͆̿̑̄̈͆̿̑̄̈
— KFC (@KFC_ES)
His strategy added to some brand campaigns, including “#MuchForVeryLittle”a campaign that sought out those consumers who had given a star on Google to the brand, to give them free snacks.
With KFC’s 🍗🍗 Snacks 🍗🍗 we are giving 🙌🙌! And we’re so serious about finding those who gave us a star on Google that we’ve done this. That’s giving 😏😏
— KFC (@KFC_ES)
such has been its power of virality, that managed to get several users to suggest “increasing the salary” to the KFC CM due to the good times he makes them have:
someone who raises the salary of the CM of KFC Spain, that they are not paying him enough, from now on I tell you.
— Chamosuke (@KidLinch)
Please raise the salary of the community manager of the kfc spain twitter account xd
— Davis Regalis (@aaantdavv_)
Between this and the dalas in cm of KFC in Spain URGENTLY NEEDS a triple salary increase
– Deigo shispos account (@Deigoshit)
https://twitter.com/alvarito_132/status/1308415245967335426
Three hours and more than 80,000 followers on Twitter
An opportunity that could not be missed, not at least from the marketing area, and reacting to user comments this Tuesday the CM of KFC issued an invitation difficult to ignore:
Guys, I need your help. Do you remember when you said to raise my salary? Well, they tell me that they give me a €5,000 bonus if we reach 200k followers before 00:00.
I swear I’m serious. RT to help a fellow shitposter please.
— KFC (@KFC_ES)
In less than 3 hours after launching the invitation to follow the account, KFC Spain achieved its goal and so far he has managed to accumulate the not inconsiderable amount of 216,000 followers and countingPlus, of course, an endless thread of responses in support of this content creator:
An hour ago I was at 119k
— Morris @NEO TWEWY SPOILERS (@Morris_arts)
https://twitter.com/ReyEtooFCB/status/1318641548351950850
Anything for you champ
— Caqs (@ElCaqs)
Yo mirando cada 30 segundos a ver si ya llegó. pic.twitter.com/mqGHju4aUo
— Ｓｕｐｅｒ🇮🇨 (@joseangel_ls) October 20, 2020
I should be studying physics
– Luis Angel Santos (@_luis1337_)
We put the music to celebrate it.
— Mariachi Tequila (@tequilabcn)
And of course he did it!
The CM leaving his house after the bonus:
— ⚡️ (@brianrs777)
Thank you all very much, really. What happened today is crazy and I’m still processing.
— KFC (@KFC_ES)
Well, I’ll close for today because I’ve already been paid for overtime. I love you.
— KFC (@KFC_ES)
As you can see, it was not a matter of luck, It has been a constant effort between disruptive campaigns, creating with users, trying and reinforcing content that has managed to increase interaction and in the end, to reap that loyalty from users to achieve their goal: for now a greater number of followers and tomorrow we will know what is next.
Without a doubt, an example to follow in terms of how to manage social networks and the content on them: connect with the public and maintain that engagement.
Image: Twitter @KFC_ES
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