According to one , the US giant is preparing a program to offer sponsored advertising to advertisers. This new ad network will have the title “Amazon Sponsored Links” (or Amazon Sponsored Links) and is already in the testing phase. This new program is calculated to be a direct competitor with Google Adwords and Facebook Ads. Between these two companies is the control of two thirds of mobile ads. Amazon is taking a somewhat more aggressive approach to advertising, for example in early August they launched pop-ups from the Washington Post website. This newspaper was acquired by Jeff Bezos (CEO of Amazon) at the beginning of the year.
This new program Amazon Sponsored Links poses a serious threat to the empire of 50 billion dollars per year that has Google Adwords. Analyzing its full potential, we can think that it is of great interest to advertisers, since the United States online store has great potential due to all the information about purchases and preferences that it may have from its customers or visits. So to speak to advertisers, Facebook has information about what we like or share, Google about what we search for, and Amazon about what we buy. The new “Amazon Sponsored Links” are scheduled to be up and running by the end of this year or early next year.
Are Amazon Sponsored Links a Real Danger for Google Adwords?
At the moment it is expected to generate 1 billion dollars in profit, something far from Google’s 50, but this amount is expected to increase in the months following its launch. In any case, this is interesting news since, just as Facebook Ads was a very serious alternative to Google Adwords, Amazon Sponsored Links is a new “player” that we understand that depending on the product, it can give better results than its two big ones. competitors. In any case, we have to wait
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