Some time ago we told you about some of the ones that you should not neglect in your online strategy. A set of options for monitoring, administration and analysis of accounts, among which stood out names like those of or the one we are analyzing for you today, SocialBro. Or, rather, Audiensethe new brand of one of the most powerful tools on the market.
From SocialBro to Audiense
created by two Spanish entrepreneurs, it was produced in March of this year, as a way of adapting its most visible part to the reality of a tool that has changed a lot since its introduction in 2011. As the company itself comments:
“As the capabilities of our platform rapidly increased, our customer base grew at a dizzying pace and we began dealing with customers from over 70 countries in multiple languages. It became clear that the interpretation of our name varied greatly from place to place. Similarly, the meaning of our name “Social Browser” no longer accurately represented what we offered to brands and agencies.”
So SocialBro became Audiense, although without losing an iota of its potential for marketers around the world who had already become accustomed to its name.
What is Audiense?
But what is Audiense (or what does it do) exactly? Audiense’s proposal is very simple and ambitious at the same time: be the perfect tool to grow your audience on .
Thus, Audiense allows to analyze in an integral way the followers to Know your busiest hours and thus be able to align the content plan with the hours of greatest audience. In addition, it allows get reports of new followers related to which to follow, plan the shipment of direct messages en masse, the recognition of and monitoring of urls and hashtags in order to have a complete study of the online strategy. In addition, it allows you to create standardized rules to issue responses, for example, to those who choose one of your tweets as a favorite or mention you on their profile. A whole set of features that make Audiense a highly coveted tool today.
What doesn’t Audiense do?
Obviously, and despite its potential, you should not think that Audiense is something like the aladdin magic lamp (or Aladdin, if you prefer), to allow you to do everything on Twitter. Audiense also has its limitations.
For example, the tool-formerly-known-as-SocialBro is limited in its scope: the monitoring it offers is unbeatable… but it focuses on Twitter and Instagram, forgetting Facebook, Pinterest or any other network socially important. In addition, although Audiense allows you to create and send tweets in a timely manner, it does not offer the possibilities of tools like Hootsuite when it comes to manage the future programming of Twitter content.
In any case, up to now, the performance of Audiense/SocialBro has allowed it to grow unstoppably in the world of Social Media. Will this trend continue in the coming years?
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus