Bodybell online store: opinions, analysis and evaluation

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Prices

Low shipping costs

Short delivery times

Catalog diversity

Confidence

Bodybell is a striking online store made by and for fans of cosmetics, perfumery… and color.

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bodybell has been one of the largest perfumery and cosmetics chains in Spain, with more than 280 stores spread across the country and a legion of loyal customers. One of those few companies that, in the midst of the crisis, continued to grow and open new points of sale at a frenetic pace, occupying premises in shopping centers everywhere. like if tomorrow does not exist.

Recently, a concentration process has been carried out and, now, the chain is called Douglas. Parallel to this change, the aesthetics have completely changed. The store is impressive from the outset and seeks to offer a new image. Do you dare to see what it offers?

Douglas: makeover from start to finish

At first glance, and , a clear conclusion could be drawn: in Bodybell they were passionate about cosmetics, perfumery… and colorines. Bodybell.com is a chromatic explosion beyond what flower power.

Well, this pattern has changed to extremes that sometimes collide. The main page has some functional turquoise shades and, from the outset, a menu of options and current offers. In principle, it does not attract too much attention, but it is true that it is not burdensome. Therefore, the big problem of color saturation that discouraged browsing has been eliminated. Some people may miss the youthful touch, but we believe that change is gained. This and other reasons encourage us to say that, with nuances, the website of douglas is catching up. It seems that the change in management has also affected its communication strategy.

Navigation improvements

Visual preferences aside, what is undeniable is that in its design and structure, Douglas has some shortcomings. For example, due to the absence of filters to locate the product that best suits your needs. A search engine for brands and prices has been incorporated. In any case, it could be improved by introducing more criteria that serve to discriminate between its entire offer. In this sense, the Douglas website it has gained functionality with respect to its predecessor, but it still has a long way to go.

Good product sheets, fast shipping

Of course, once you have located the desired item you will be able to recreate your hyper-stimulated view with good product sheets, with their descriptions, their prices per liter and… their huge fuchsia “buy” buttons. The prices that you will find in Douglas are interesting…in its exclusive brands and products.

In the rest, and from the comparisons I have made, they are somewhat far from their online competitors. In any case, if you decide to pay attention to the buttons and buy, you can pay with a wide variety of media: card, PayPal, transfer and cash on delivery, although in the latter case you will have to face a 2% surcharge on the total (minimum surcharge of €2)

As of 11/13/17, they have not yet fully transitioned to Douglas, so the old name and new name are combined.

Once the purchase is made, you will have to wait between two or three days to have the product in your hands, which you can receive it at your home or pick it up at one of the many offices it has throughout the country. The cost of this shipment will be €5.90, which you can save if the total amount spent exceeds the 19 € and two free samples.

Other important aspects about the Bodybell/Douglas online store

Otherwise, Douglas has more hits than misses. For example:

• Contact is through free 900 phone, in which even (and this is an extra for Internet users who are most jealous of their online privacy) you can make your purchase in an absolutely spoken way. It is open from Monday to Friday during office hours and on Saturday mornings.
• exist Lots of interesting content for fans of cosmetics. From a customer club. The company has understood very well the importance of content marketing.
• €3 gift for new subscriptions.
• If the product does not arrive in good condition and you need to return it, the company will send a courier from MRW to pick him up at your house

A whole series of advantages that make Douglas a website very interesting for lovers of the world of cosmetics and perfumery

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