The fashion industry is one of the industries that generates the most impact with the overexploitation of natural resources and the lack of fair and responsible trade practices.
Ignatius Frankini
It is for this reason that they decided to take a turn in the way of producing in Borna, betting on social inclusion and care for the environment through work with foundations, the reuse of discarded fabrics and the use of biodegradable packaging. To achieve this goal, they created an alliance with the Mediapila Foundation, which promotes the employment of women in vulnerable situations, training them in textile trades.
We realized that the sewing of the cap patches could be done by a person who wanted to learn a trade, and that this trade was a tool to get ahead.
Ignatius Frankini
In addition, they created an alliance with the foundations In Good Hands and Ecoinclusion. The first provides work for people with disabilities and is in charge of the ironing and packaging process of the brand’s products.
Not only did we generate more inclusive work, but the organization was also able to open a business unit that it did not have until now.
Ignatius Frankini
Finally, Borna understood that it could add value to the after-sales of its products and for this it began to work with the Ecoinclusion Foundation, which transforms plastic into construction materials.
We realized that to complete this virtuous circle we could allocate a part of our sales to the purchase of eco-bricks.
Ignatius Munaretto
To give strength to these alliances, they rely on their online sales channel with Tiendanube.
We have the support, design and technology of Tiendanube, our strategic partner in online sales that helps us promote these initiatives.
Ignatius Munaretto
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