Colvin sets foot in France and accelerates its expansion in the European flower eCommerce market – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

Colvin, the Spanish company dedicated to the floriculture sector, acquired Monsieur Marguerite, one of the leading companies in the French market in the online sale of flowers and plants. This operation will allow the technological platform to consolidate and grow its B2C business in the second most important country in Europe in the sector.

Recall that in July 2021, Colvin a 45 million of euros led by Eurazeo, a private equity and venture capital firm that has invested in other sectors such as Farfetch, and ManoMano. At that time, the startup of flowers online founded by Sergi Bastardas, Andres Cester and Marc Olmedillostated that the market this monopolized by the Netherlands and that the problem is mainly due to the industry is not digitized. Therefore, the main objective of the company is to connect stakeholders in a more direct way.

A good outlook for the floriculture market

In a year in which lockdowns have accelerated the penetration of online commerce multiplying by 4 the consumption of flowers and plants, 2021 has served to stabilize demand at Colvin. After the success of its last round of financing, the company has entered a new stage of growth with which to reinforce the objective of lead the digital transformation of the floriculture sector. Currently, Colvin has more than 250 employees and hopes to reach 300 people in the coming months.

Through this agreement –whose amount did not transcend-, the startup will expand its presence in Europe with the arrival in a new market from the hand of a company with experience and local recognition. “France is undoubtedly one of the most interesting markets due to its great connection to the world of flowers and plants. Monsieur Marguerite’s proven experience and his vision on supply chain disruption, digitizing and empowering the fabric of local farmers are some of the main reasons why we have decided to incorporate the company into the Colvin family.”, he comments Sergi Bastardasco-founder of Colvin.

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For his part, another of the co-founders, Andrew Cesterassures that they are very proud to be able to announce this agreement, since “We have been tracking Monsieur Marguerite for some time, we share many of the values that they have and we believe that adding our experience in scaling markets and their presence and good work in France we can achieve great things together”.

From the French company, the co-founders Benjamin Perot Y Ludovic Mareauthey said that “This agreement is a great opportunity to continue growing responsibly in France with our local producers and partners. We share with Colvin the same vision to simplify the sector and connect farmers directly with the final consumer. The French flower and plant industry needs to be digitalized and more structured. Colvin has created the right platform for this, optimizing the income of farmers and allowing flowers and plants grown in France to be purchased from one place.”

Colvin’s business model

Colvin is a company born at the end of the 2016 that has revolutionized the flower and plant industry in the online sector through a disruptive business model and creating the first network without intermediaries in the sector. The team carefully selects the flowers, plants and growers they work with to ensure the best quality, design and exceptional service.

It currently has operations centers in Barcelona, ​​Tuscany and Berlin and operates in Spain, Portugal, Italy, Germany and now also in France through his partner Monsieur Marguerite.

After a record 2020 and a 2021 that exceeded expectations, the startup team expects the global sector to reach a value of 120,000 million euros in 2027.

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Monsieur Margeritte’s sustainable florist

Monsieur Marguerite is a sustainable florist that offers seasonal flowers 100% French directly from farmers. Created in 2016, the brand is committed to the ecological transition of the sector. According to the company itself, choosing Monsieur Marguerite flowers means supporting a seasonal, local and sustainable product, more respectful of the environment, while decorating life with fresher and more resistant flowers thanks to an ultra-short circuit.

In addition to fresh flowers, it also offers seasonal plantsas well as poetic creations Made with 100% natural dried flowers. Monsieur Marguerite has a team of 25 people and two production centers (Paris and Hyeres) that allow him to deliver a careful and quality product.

Photo: Colvin.

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