The third edition of MASTERS has begun, one of the most important global events in the digital universe, 100% online and free. On its first day of talks and exhibitions, it has brought us many surprises.
If you haven’t been able to see all the content and want to be aware of what happened today, don’t worry. Here is a summary of the best of this day. Read our post to the end!
VIDEO | Discover the best of the first day of MASTERS
Passion changes everything, with João Pedro Resende
The first presentation was given by João Pedro Resende, CEO and co-founder of . In it, he explained that the title, “Passion changes everything”, is closely linked to , because when they created it a few years ago they thought that their mission would be “Allow more people to live from their passions”.
With the creation of , its founders understood that passion is the fuel that drives you to achieve your goals. And, more than that, it keeps you on the right track to reach them.
The first challenge the company faced was a contest called “Your idea is worth 1 million”. If it hadn’t existed, if João Pedro and Mateus Bicalho hadn’t had the courage to participate and the ability to beat 800 other companies, ‘s dream would not have come true, because this challenge helped finance it.
Surely you have already heard the term “Passion Economy”. Before it existed, ‘s philosophy already had passion as the driving force behind its growth, building and helping other entrepreneurs to boost their businesses.
To get where we are, many people had to work and break big barriers. Only in this way were we able to experience the benefits of the moment in which we currently live, the digital age that has caused a great global transformation.
Before, it was very difficult to create your own company or business, the bureaucracy was large and centralized, and only a few people decided who could do certain things.
The digital age allowed communication and entrepreneurship to be decentralized and for each person to forge their own destiny, with the help of the tools available in the digital universe.
Thus, there is a change in the behavior of people, who begin to accept that part of their lives is online.
When people understand that, they change their consumption behavior and start buying physical and digital products online, including educational products that can teach new skills.
This new way of educating brings many benefits to everyone. With more teachers and students online, and more information, it is much easier for anyone to dedicate themselves to other activities for which they were not initially prepared.
In other words, people can change careers more easily and can even start new businesses. This is where comes in, the direct link between entrepreneurship and education.
The function of our platform is to provide all the technological support that a person needs to undertake and grow in the online universe in an effective and profitable way.
And after ten years of growth and a lot of effort, the time has come to continue thinking big, evolving and helping more people to live from their passions. That is why we continue to work tirelessly.
Listen to your audience to build relevant business, with Gary Vaynerchuk
Gary Vaynerchuk is considered one of the main references in terms of trends, relevance and digitization.
Better known as “GaryVee”, he is one of the most important thinkers in the business world. In addition, he is considered a forerunner of digital entrepreneurship, being one of the first to realize the potential of digitization in this sector.
Starting his talk at MASTERS, Gary addresses what should be the main focus of digital entrepreneurs who want their business to grow: self-knowledge.
For him, one of the main causes of anxiety in new entrepreneurs is precisely not knowing how to differentiate what they are good at. Self-knowledge enables you to define whether or not it is convenient for you to hire someone to carry out an activity that you do not dominate in your own business.
He also talked about uncertainty. He is a born entrepreneur and is used to the “chaos” of having to deal with many responsibilities at the same time.
However, not all people are comfortable with these challenges. Therefore, it is recommended that if you cannot handle several problems at the same time, do not do it. There is no problem in going step by step.
Start slowly, just with a business, and gradually take on greater responsibilities. It is not necessary to have several businesses to achieve success.
Going a little deeper into the area of content, which is basically the heart of the business, we can say that for content creators, now more than ever, it is important to be relevant and maintain that status.
But achieving this will be a great challenge, as new platforms continue to emerge. In order to compete, the most important thing is to stay focused, show your truth, speak about what you know and to audiences who pay attention.
Another of the main challenges that entrepreneurs face is internationalizing their businesses and choosing the right people to work with.
Your success also depends on your team, and therefore, you must surround yourself with people trained to solve the problems that arise in each place you intend to reach.
While it is true that entrepreneurs face many challenges, it is also true that there is a skill that can help you overcome them: empathy.
It is really important to develop it, because leadership requires that you eliminate fear and one of the ways to do it is by empathizing.
When you do, you try to understand what the other person is worried about, what their fears are, and what their abilities are. Empathy helps you understand what others feel and that is key for any entrepreneur looking for success.
An extra tip is that, to build a relevant business, it is essential that you eliminate possible prejudices about yourself and downplay the opinions of other people.
This is also very important to form a solid company culture and go far.
However, some people put money before company culture, even retaining employees who go against their culture because they are good at what they do. That is a big mistake, the corporate culture has to come first.
Finally, here are some tips for those who are creating digital content:
- Create content in all formats: audio, video and written;
- Saying “no” is always bad, so try everything before you say no to a new type of content or platform;
- Try new content formats;
- Stay active on social networks, which is where you can position yourself as a brand;
- Build communities;
- Create content that offers value to people thinking about what they want and not what you will receive in return;
- Read the comments to find out what your audience really wants;
- Create educational or entertainment content;
- Always listen to your audience!
Entrepreneurship: what is focused, grows, with Sergio Fernández
Sergio Fernandez begins his talk with a question: Why do some people get what they set out to do and others don’t?
And although there are many answers to this question, some currents of thought could help us answer it.
The first has to do with the phrase “there is no professional development without personal development”, while the second is related to “success has its laws that govern abundance”.
And to be more exact, we are going to delve into one of these laws, the so-called law of creation where everything we know has been created twice, because it is first born in the immaterial, in thought, and then it becomes material.
In other words, everything material is inspired by the immaterial. For this reason, we can affirm that the immaterial, what we think, will be a fundamental aspect when it comes to achieving success.
Being aware of what we think frees us from certain mental barriers, in which we assume that reality directly affects thought. But, what happens is that the starting point is always the thought that creates the reality that, in turn, is reflected in a second moment again in the thought.
For all this, it is important to be aware of the thoughts we generate, because only with good thoughts will it be possible to obtain better results and the goals we set for ourselves.
Energy, spirituality and abundance: how to incorporate them into your business, with María José Flaqué
The CEO and founder of “Mujer Holística”, the largest platform in Spanish on spirituality, meditation and abundance, has presented a very interesting presentation on how to be successful in business by incorporating some essential elements.
María José has explained that meditation, that is, the act of connecting with oneself, with being, spirituality and all positive energies, is the key to organic growth aligned with those who practice it and that it affects everything they do.
If you have a business and want to achieve your goals, you must start by making an internal balance that will be reflected in the external environment, showing the world your mission and everything you can do for it.
Everything around us is energy. Starting from this base, we understand that a business is also a business and that everything we do in it and for it means setting different energies in motion.
Each activity you carry out for your business is a decision you make, choosing what energy you are going to work with. Therefore, it is essential that you educate yourself on ways to handle it.
We create the reality of a business from energy and then transform it into stories that support that reality. Whether they are achievements or problems, we are the ones who create them in our mind.
As entrepreneurs, we have to observe very carefully when we are creating a reality based on what we are saying or thinking, since this can be a limitation or mean good results for the business.
For energy management to be beneficial for your business, you have to be aware of how you talk to yourself about your reality and what belief system is held about it.
When you achieve that state of consciousness, you work on getting to know yourself better, on internal, external and personal life balance. You will discover that everything that exists in the world is part of the spiritual plane and is designed to level up.
Promise less and deliver more. The real way to undertake, with Alec Henry
Alec Henry has opened his talk by talking about the benefit that those who see it will have, since it deals with something very innovative: a methodology that allows efficiency at work without affecting personal life.
With this methodology, it is possible to manage numerous companies simultaneously and create a simple and functional customer service ecosystem.
When you create a…
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