In 2017, the first poke restaurants opened their doors in the capital Madrid and people were still completely unaware of this type of food, a healthy, fresh and inexpensive dish of Hawaiian origin with Japanese fusion, served in a bowl. Only two years later, poke has become a fashion and has grown by more than 5,000% compared to the previous year in food delivery orders, according to the VII edition of the ‘Gastrometer, Annual study of the food delivery sector in Spain. ‘ made by Just Eat.
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You could say that poke is a complete meal, a very nutritious all-in-one that is healthy. And part of the reason for its success is that the diner chooses the ingredients that he likes the most (base, protein, toppings, sauces and spices) to create a custom dish.
The book Go Home, Cook Rice: A guide to buying and cooking the fresh foods of Hawaii explains that poke is a recipe that uses filleted, gutted, skinless, and boneless raw fish, usually bluefin tuna, salmon, butter or octopus, which is accompanied by seaweed, onion. soy sauce, and sesame oil.
However, the recipe has evolved and there are vegan and carbohydrate-based versions, either rice or quinoa, and with more fruits and vegetables. The philosophy of these dishes is that they contain natural foods, little processed and with good nutritional properties.
Tasty Poke Ba’s pokebowls
One of the pioneering restaurants in Spain to launch this product as a new healthy fast-food concept was Tasty Poke Bar. The founders of this business concept are three young entrepreneurs. Two friends who are fans of sports and healthy food, Jaime Farto and David Salvador, and the latter’s sister, Gema Salvador, responsible for bringing this idea to Madrid, for which she was inspired by similar businesses in the US.
At only 26 years old and with no experience in the restaurant sector, after learning about the American business model, they decided to bring it to Spain and make it their own. It all started in October 2017 with the opening of a small restaurant at Calle San Bernardo, 119 in Madrid. Just over a year and a half later, this small start-up is no longer so small: it has more than 50 employees in its chain and has seven stores in operation (five in Madrid, one in Malaga and another in A Coruña) and has more than ten openings planned nationwide for this 2019. As if that were not enough, in April 2019 the first opening abroad took place: in São Paulo (Brazil), thus becoming the first Spanish poke chain with a presence international.
Tasty Poke Bar pokebowls are a Hawaiian dish that consists of a rice or vegetable base, mixed with small cubes of fish marinated in soybean and sesame oil, along with a wide variety of fresh ingredients such as vegetables and fruits seasoned with a touch of the most exotic. The dish began as a trend among younger people, but with the passage of time, its constant appearances in the media and word of mouth, it has been reaching all audiences.
This dish contains all the ideal nutrients for a balanced diet: it is cheap, it tastes good and it is quick to prepare. It is served in restaurants, at home and in take-away format. In addition, Tasty Poke Bar has included vegan poke and the gluten-free option in its menu, so that no customer is left without trying this very trendy gastronomic option.
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