This 2021 has been a year of growth for and its short video format, which managed to entertain more than 1,000 million users. In this way, in recent months this platform has become a unique space for digital users in which they can discover new interests, develop their culture and even boost their creativity and inspiration with just a video. As Vanessa Pappas, COO of TikTok explains:
“There is something really special about the global TikTok community that people can’t find anywhere else. For us, 2021 has been a year of connection and we have seen people laugh together, entertain each other, start cultural phenomena and teach us new things. It’s been amazing to see the depth of entertainment and creativity from this community, and we’re thrilled to celebrate all the ways we’ve come together this year on TikTok.”
Taking this into account, the Asian social network has decided to publish , in which it reviews the most outstanding trends, moments, figures and movements of the last year.
The list of videos in this report has been divided into different sections, which represent the different themes, songs, videos and most popular ideas of 2021 on the social network, which helped shape this year of post-pandemic recovery; bringing not only joy and entertainment to users, but also culture, representation and knowledge.
Here is the list of the most relevant tiktoks worldwide:
Feed Favorites For You
Among the favorite contents of «For You»we can find the sea song the Wellerman, which has been an internet phenomenon. In addition, there is also content that shows how to take more creative photography or simply humorous videos, typical of the application.
- – Dancing with a drone made us stick with this one.
- – There once was a man… The sea song that is heard all over the world.
- – A very original vision of photography.
- – A different trip to the aquarium.
- – A very original video with more than a million likes.
I may not have @maxtaylorlifts dumpy but I do have a drone.
Driven by joy: the videos that made us smile
One of the main highlights of TikTok is that it continually makes its community laugh with its various creative videos. In this way, we can find the sound made by otters, a puppet feeding animals in a zoo or everyday situations, although taken with humor as when you arrive at a house with excessive forecasts about Covid-19. In addition, we can also tell here, the video of Pug, a dog that became a trend for marking his day as good or bad based on the bones he receives.
- – Wonder what a sea otter sounds like? Look at this.
- – Was it a day with bones or without bones? Only a Pug can tell.
- – Rehearse for the European Championship or make a TikTok?
- – Only on TikTok will you find a puppet feeding carrots to a giraffe.
- – Visiting a family with too many rules at home
Happy Monday from Grandma’s house! 🦴🔮🦴
The most used music of 2021
Music is a feature of TikTok, and this has been extrapolated from song and artist discovery based on usage trends in TikTok videos. Even on other platforms such as , we can find lists or playlists made up especially of the viral songs of this application, among which it is particularly used Måneskinan Italian group that has brought back to the scene the rockstar aesthetic of a few years ago.
Breakout TikTok Stars
The discovery of new creators and trends is one of the engines of this social network, which can lead to the rise to fame of a creator when they maintain valuable content. An example of this is the content of Khaby, a tiktoker who has dedicated himself to exposing the obvious and sometimes even silly of how some internet videos are.
Ig:@khaby00
Only on TikTok, the trends driven by the platform
TikTok’s model focuses on keeping up with trends, which is somewhat simple considering that the main trends have been born within its own platform. In this way, we can see how their own platform creates a continuous cycle of stimulation for brands. An example of these are the videos of duets.
The voices of change, creators who promoted social movements
As we mentioned, this year was not only for laughs on TikTok, but also showed the other side of the coin in social and public interest issues, thus opening new and better public debates that demonstrate an active and represented participation of racial minorities or discriminated against, which could help give visibility to this type of situation and exert pressure to reduce these behaviors. The highlights of the year at a global level were:
“Qayarq” is now used worldwide thanks to the Inuit👏🏼🙌🏼
Eat and repeat, the trends that were born between stoves
Food and recipes are a very common interest within the platform, even many of its main trends are specifically based on this type of videos. Video that we can see to find new and alternative recipes, easy and simple to make that have even become viral videos like these:
I can eat this everyday bye ✨
The wish list, trends inspired by #TikTokMadeMeBuyIt
The role of TikTok in the new purchase processes of social commerce is something to take into consideration, since its penetration in the youth community is so wide that many admit to buying their products based on content that they had seen on the website. These are the most prominent by the social network:
Officeworks finds pt.1 magic sticky notes
Throwbacks: Trends inspired by #NostalgiaTok
Sometimes to create new content of interest, it is only necessary to go back as we see in #NostalgiaTok trends. It features content inspired by previous decades or history, leading users to reminisce about the past and might well bring a smile with them.
- – What was school like in the 90s?
- – Flames and light beams before the effects were easy.
- – Give me, give me, give me all the ABBA, all the time.
- – Sending your taste buds back to the 90s.
- – Relive a favorite sports moment
small big communities
Finally, TikTok has also become a meeting place where different users with common interests can form communities to explore new products or creators, and thus diversify and expand the information that reaches each of the community participants.
- – The most creative book club in the world.
- – Everyone here gets a trophy.
- – From creating mini dolls to cleaning hacks and much more, there is a lot to learn on TikTok.
- – All beauty and care tips.
- – Nature at your fingertips, seriously.
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