The English Court is one of the biggest references in fashion, cosmetics, footwear and decoration in our country. Exclusive brands and designs make up the cover letter of this chain, which has an eCommerce object of our review.
One of the most visited online stores in Spain (the third, more specifically), which accumulates an amazing number of almost 6,500,000 unique users. A real giant of online sales in Spain that, however, as you will discover in the final part of this article, registers a huge number of complaints of all kinds that weigh down its reputation. In what follows, our evaluation and opinions about El Corte Inglés online.
El Corte Inglés online, in data (2016)
According to the data offered by the online tool, throughout 2016 this eCommerce obtained the following results:
Average monthly visits
19,510,579
Average monthly unique users
6,437,337
Average frequency of monthly visits
3.0
Duration of each visit
03:36
Monthly duration per user
10:53
1.2%
El Corte Inglés online: extensive catalog of products
El Corte Inglés online has a wide range of products divided by categories and subcategories perfectly organized, which makes it much easier for the consumer to have direct access to certain articles: jackets, coats, shirts, footwear, lingerie, etc. In addition to these categories (which have more than 100 items each), eCommerce filters some of the brands recommended by the company. However, these can be found in alphabetical order in one of the tabs of the main menu of the web.
Likewise, on the main page of the El Corte Inglés online store filtraAnd in the upper right part of the web, a search engine allows the user to easily access what they want. Both this structure and the perfectly distributed menu make up good usability of eCommerce.
How to shop at El Corte Inglés online
Making purchases in the El Corte Inglés online store is easy for the consumer because of the Clarity and layout of information. Each article has photographs from different views, as well as related products that could complete the set (for example, if we are looking at a cardigan, the related products that may appear to us will be a basic undershirt, ankle boots or a handbag). with which to combine), which encourages a satisfying shopping experience.
Chosen the size, number, color and other aspects of the garment or item, the purchase process has no difficulty. The El Corte Inglés online store allows you to pay by credit card (Visa, MasterCard, 4B, Euro 6000, Spanish Maestro, American Express, Diners Club and JCB), Paypal, Gift card / Credit card / El Corte Inglés purchase card, or Cash on delivery.
In this sense, the company facilitates different methods of payment to the consumer, which you will receive your orders within 10 days, and with shipping costs that vary depending on the product purchased. you can consult them
To make changes or returns of your products, El Corte Inglés customer service establishes the following deadlines:
- Fashion products, footwear, accessories and household items and textiles: 60 calendar days counting from the date of purchase. A longer term than most eCommerce in the sector.
- Watches and jewelry: From 15 to 30 calendar days from the date of purchase, varying by brand.
- Cosmetic and perfumery products, leisure and culture, sports equipment, toys or electrical items: 15 calendar days from the date of purchase.
Another factor that generates a large number of positive opinions about El Corte Inglés eCommerce is that it also provides different means to make returns: free of charge at physical centers, by phone or by email. But hey! In the case of returns whose collection is made at the consumer’s home, the prices are around 6/8 euros in the case of standard orders in the Peninsula and the Balearic Islands, and 12 euros in the Canary Islands.
Bad opinions about El Corte Inglés online
However, as you can see in the comments of this news item, the El Corte Inglés online store accumulates a large number of negative opinions. Most of them (which you can check at ) refer to problems with product deliveries, especially in terms of non-compliance with deadlines and poor customer service afterward. Without a doubt, a serious problem that a giant like this cannot afford to remain unsolved.
How are the clients of El Corte Inglés online
Once again, thanks to Netrica, we can get closer to the average profile of users who visit the El Corte Inglés online store:
By sexes
Men
42.6%
Women
57.4%
By ages
15/24
10.3%
25/34
20.4%
35/44
28.9%
45/54
24.2%
55/64
10.0%
65/74
6.1%
Being a page that evolves from a physical store, it should not be surprising that its target be more ripe. In fact, the public aged 45 or over represents a percentage of 40.3%, unusually high in the sector. On the other hand, it is also striking that the public under the age of 35 only accounts for 30.7% of the total. We are talking, then, of a business focused on a middle-aged audience.
By origin
Center
10%
I raised
fifteen %
northeast
19%
Northwest
8%
North
6%
South
24%
Madrid
18%
The number of users of The English Court online is related to the internet usage habits. You have to think that between the area of the Mediterranean arch (Catalonia, the Valencian Community and the Balearic Islands) plus Madrid already accumulates 52% of the total. As a general rule, how much more urbanization, more users.
By socioeconomic profile
high
13.4%
High average
21.8%
Half
47.6%
Medium-low and Low
17.3%
The user profile cannot surprise us. Although 47.6% is middle class, there is a high proportion of wealthy clients, which has to do with the fact of having quality products. We must not forget that El Corte Inglés does not play the trick of the great discount, hence it competes in variety or customer service.
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